WITH the rains associated with Tropical Storm Isaac having dissipated, the second in the three-party series, Pepsi King of Pop, reached Margaritaville in Ocho Rios, St Ann, on Saturday night.

Party lovers came out early and by midnight the dance floor was almost jam-packed as DJ Jesse James, DJ Jigga and later on, Sanjay, Nico and Coppershot, entertained the patrons.

“The party was awesome!” said Cornelia Nathan, marketing co-ordinator. “The vibes were good and the Michael Jackson lookalikes were on target, the outfits, the glasses, the hair... it was wonderful.”

Pepsi, as part of its ‘Live for Now’ campaign, is collaborating with Sony Music and the estate of Michael Jackson to launch a new retail campaign that involves Jackson, the King of Pop. The campaign coincides with the 25th anniversary of Jackson’s second best-selling album, Bad, and includes the production of one billion special edition Michael Jackson Bad 25 Pepsi cans, live events and other activities.

Bad, released 1987, is one of two albums Jackson has on the top five all-time selling albums list, the other being Thriller, which is number one. The Bad album spanned nine singles including the iconic Man in the Mirror. Pepsi had sponsored the 1988 Bad tour that spanned 16 months and 123 concerts across 15 countries.

The third and final stop on the King of Pop party series is Margaritaville, Montego Bay, on September 1. The previous party was held in Kingston last week.