J'cans eye electronic music

By Nekiesha Reid Observer writer

Sunday, July 22, 2012    

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KINGSTON'S Brand New Machine (BNM) is primed and ready to take on the international music market. Its focus — the rising crop of Caribbean artistes who produce techno, dubstep, electronica and house music.

Launched earlier this year, BNM Records was started by Jamaican duo Steve Wilson and Christopher 'Redselecter' Edmonds.

Edmonds, a DJ and producer of electronic music, provided the label's debut single. Also head of distribution and publishing company Zincbeats, Edmonds said he has been working on projects with Wilson for over 20 years.

"I've had singles and remixes released by other people," he said. "But when the time came to release Dig a Deep Hole, we decided it would be a good idea to use it as a launch pad for BNM Records."

"For a first single, we're pretty happy," he said. "We got some decent airplay in the UK and Germany and club support from DJs."

But the duo's first album is what they most anticipate.

Tentatively called Electric Kingston, Edmonds said the album is a compilation of electronic music produced by Jamaicans.

"The scope for [Caribbean electronic music] is infinite because the indigenous music of the region lends itself to electronic interpretations," Wilson said.

Wilson, who started his career in marketing and promotions for Reggae Sunsplash, is road manager for international recording artiste Sean Paul for 10 years.

But frequent trips to "thousands of cities in over 100 countries" have not prevented him from staying involved in the island's entertainment industry.

Wilson, along with Terrence 'Farenheit' Harold, are responsible for the long-running Wednesday night event 'Brand New Machine' at Kingston's Fiction nightclub.

The weekly event has since expanded into New York, with one-off events happening in Montego Bay, Los Angeles, Cayman Islands and the United Kingdom under the umbrella of BNM Global Events.



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