The final leg of the Pepsi King of Pop party closed in fine style in Montego Bay on Saturday as the Margaritaville location recorded a huge turnout for the event.
From a Michael Jackson look-alikes to the Pepsi promotional girls patrons had the opportunity to celebrate the King of Pop's 25th anniversary of the Bad album as apart of Pepsi global promotions.
Patrons dressed like Michael Jackson entered free before 12 midnight or paid half the general admission fee if they came after. General admission was $500. At the price the Pepsi King of Pop patrons drank free Pepsi mixes until 12 a.m., something many took advantage of as they indulged it the celebratory atmosphere.
Kingston's own DJ Nicco and DJ Sanjay electrified the Margaritaville venue with MJ remixes and had the crowd dancing into the early morning.
Trade Marketing Manager of Pepsi-Cola Jamaica Catherine Goodall who was in attendance witnessed the overwhelming support to the Pepsi promotion that came to an end in the second city.
Goodall explained "We had a great mix of local and international patrons who partied and celebrated the Michael Jackson's work and Pepsi was elated that we could get everyone involved in the promotion that went well throughout the island. Most of us grew up listening to MJ and what better way to recognise his contribution to music than to celebrate the 25th anniversary of his Bad album".
Taking the focus out of Jamaica's capital was a strategic move she said that paid off as it allowed everyone to feel more apart of the party series, which contributed to the success of the campaign.
"In the past most of our promotions was focused in Kingston but we wanted to the Pepsi King of Pop party series to be different and it paid off. This along with the others we staged island wide has been a huge success and we are happy that Jamaicans supported the party series. Club Privilege, Margaritaville Ocho Rios and MoBay were locations that offered persons a great entertainment experience and we are happy with the feedbacks "