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Red Stripe features in Oscar winning short

Thursday, March 11, 2010



Perhaps you can jolt your memory and try and remember all the names of Movies or TV Sitcoms that you have ever seen Red Stripe in? By our checks up till Sunday last, Red Stripe had been featured in 21 movies . From the White House to the Big Screen, Red Stripe is Big a yaad and certainly big abroad, as the latest addition to this growing number is, Logorama.

Logorama was something of a surprise winner at the Academy Awards on Sunday, beating out the favored Wallace & Gromit short, A Matter of Loaf and Death by Nick Park, who has four Oscar wins under his belt.

The witty, irreverent, 16-minute Logorama by French design collective H5. Logorama is set in a Los Angeles where everything -- from buildings to cars to animals to people -- is made up of corporate logos. The story has police officers looking like Michelin Men chasing a psychopathic Ronald McDonald. Using over 2,500 corporate logos, Red Stripe is heavily featured. According to Al Barnes, Managing Director of Red Stripe, "It's really cool and inspiring to see our beloved Red Stripe beer on the big screen with mega Hollywood stars like Denzel Washington, Tom Cruise, Dexter, James Bond, to name a few, and now Oscar-winning best animated short...Logarama. It's beautifully animated and is worth taking the 16 minutes to view these logos that are easily identifiable and which are cleverly used in a highly entertaining parody of corporate/consumer culture. Red Stripe being featured among these large corporate brands is testimony to its international appeal."


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