Singer Da’Ville returns with new album

BY SIMONE MORGAN Observer staff reporter

Friday, June 29, 2012

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LOVERS' rock singer Da'ville is back with his third album, Krazy Love, a 14-track set he is confident will put him back in the dancehall reckoning.

Krazy Love, which Da'Ville describes as his "best work to date" includes the songs This Love, Now I am Strong, I was Wrong and Give You My Love. It comes on the heels of his mixtape Vitamin D, which was released in May.

It has been six years since Da'Ville broke through as a solo act with the catchy Always on My Mind, produced by Donovan Germain. Now in his late 30s, the artiste said he does not feel pressured to score a hit after a self-imposed break, even with the emergence of younger singers.

"The business is not for me alone. Everyone is there to claim their spot and that's exactly what I'm doing," he said.

However, Da'Ville is concerned about the dearth of Jamaican reggae songs on overseas charts.

"The time for playing is over. We have so much talent in the industry, but we are still not getting out as many albums as we should and we are not pushing them as we should," he said. "No wonder the Billboard Reggae Album chart is dominated by artistes who are not from Jamaica."

The son of old-school deejay Jah Thomas, Da'Ville got his start as a professional entertainer as a member of vocal group ARP.

He left that group in 2003 to begin a solo career. Three years later, he hit the charts with Always on My Mind, one of the biggest songs of 2006.

His follow-up, This Time I Promise, was also well received.

He is confident the quality of Krazy Love will assure him a solid comeback.

"I have been in this game for a long time and I am in it for today, tomorrow and forever," he said.

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