More miles from RUBiS


BY RORY DALEY Observer writer

Friday, June 27, 2014    

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RUBiS Energy Jamaica announced its latest product, Ultra Tec Advanced Fuel Technology, at the Terra Nova All Suite Hotel in St Andrew, yesterday, as the company continues to make its presence felt in the marketplace.

"Ultra Tec will deliver the ultimate in fuel economy and performance, providing motorists with the best choice of gasolenes and diesel fuels available in Jamaica today. The introduction of Ultra Tec to Jamaica represents an exciting development for the dynamic energy sector; and we at RUBiS are certainly proud to be a part of this transformation," Alain Carreau, managing director of RUBiS Energy Jamaica, told Auto.

Ultra Tec is a revolutionary new fuel additive said to increase mileage, offer better performance, reduce emissions and increase engine life. Starting today, Ultra Tec will only be available in Unleaded 90 octane.

According to Raymond Samuels, retail manager RUBiS Energy Jamaica, a complete roll-out across all their fuel lines will be done by the first week in July.

"All stations will be offering Ultra Tec 90. When our re-branding exercise is fully complete customers will have Ultra Tec 87/90/Diesel and ultra low sulphur diesel (ULSD)," he said.

The new additive comes on the heels of international regulations to reduce emissions and increase fuel economy.

"Jamaica has, for a long time, experienced fuels that have focused on power, through increased acceleration. However, European and US legislations require car companies to reduce the levels of carbon dioxide emissions by as much as 20 to 30 per cent over the next five years, and increase fuel economy by 30 to 40 per cent by 2016. These targets are driving the wider use of efficient fuel technologies, which is the basis of Ultra Tec's advanced fuel formulation," explained Carreau.

Samuels added that RUBiS prices will remain competitive within the marketplace as the new formulation has minimum impact on cost and is especially advantageous to users of ULSD.

Julian Robinson, Minister of State in the Ministry of Science, Technology Energy and Mining, was on hand to laud RUBiS for their efforts and contribution to the Jamaican economy.

"This product aligns with government policy on emissions and fuel economy. It keeps our air clean and works to reduce our fuel bill which is currently 15 per cent of our GDP," he said.

RUBiS acquired the assets of Shell in January 2013, ending that company's 90-year foothold in Jamaica.

Founded in 1990, the company currently operates in Antigua and Barbuda, Barbados, Dominica, Grenada, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, Bermuda, Guadeloupe, Martinique, French Guiana, and Guyana, the Bahamas, Cayman Islands and Turks and Caicos Islands.





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