Lifestyle

AW Fashion: 'Love, YC'

Monday, July 24, 2017

Print this page Email A Friend!


I believe my pregnancy last year first sparked the desire to be inspired by dream getaways and to implore my clients to get out and explore, make memories, and take YC along for the ride. That has driven this entire campaign and even prompted the move to change the name of the online store to 'Love, YC'. A warm closing remark to our collection that will remain for collections to come. In each package received, customers get a handwritten note, “Take a trip. You don't have to go far ... We just ask that you be inspired.” — designer James Black

YC is truly a brand that allows women to feel comfortable yet sexy. In the summer, when travel significantly increases, I want to inspire my clients to experience a new country, through my designs, in clothing that makes a statement but is also wearable and can translate to each activity of the season. This particular summer 2017 collecton is called 'Greece'. I was inspired by Greek buildings, roads and nightlife. The collection offers day-to-night wear, from rompers and form-fitting jumpsuits to flirty dresses. In true YC style we mixed feminine elements like ruffles and the off-the-shoulder trend with cut-outs and cropped tops. However, we ventured away from our usual bold, colourful prints and stayed true to the subtlety of Greece, opting instead for stripes and solids in this collection.

ADVERTISEMENT




POST A COMMENT

HOUSE RULES

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT

Poll

ADVERTISEMENT
ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT