Jamaica Observer http://www.jamaicaobserver.com/ JamaicaObserver.com, the most concise and in-depth website for news coverage on Jamaica and the Caribbean. Updated daily 7 days a week, 24 hours a day en-us copyright Jamaica Observer, 2011 TSO &mdash; Shoe rush in May Pen http://www.jamaicaobserver.com/takesstyleout/TSO---Shoe-rush-in-May-Pen_78917 MAY PEN, Clarendon &mdash; There was hardly any foot room for the large crowd which descended on Payless Shoes Store in Bargain Village to get their fill of the sweet 25 per cent off deal for everything in the store during last Thursday&rsquo;s Jamaica Observer Takes Style Out (TSO).<br /> <br /> No less than 250 shoppers were queued in lines to cash at just a little past six o&rsquo;clock, with store clerks advising browsing customers to keep their pairs close lest they lose them. <br /> <br /> An estimated 100 pairs of shoes, mostly sandals, were sold in the first hour of the sale and customers were taking not one, nor two, but three and four pairs at a time. <br /> <br /> Business, however, was not as brisk three doors down at Maxie Department store. At a quarter-to-seven, Store Manager Gloria Reid said she was nowhere near her target for the evening, although the store was offering up to 70 per cent off clothing, houseware and cosmetics. <br /> <br /> Reid inferred that the delay of TSO, caused by the passage of Hurricane Matthew and subsequent persistent rainfall, may have put a damper on things. <br /> <br /> Ovenell Sinclair, who operates the secluded little boutique &lsquo;Aleje&rsquo; on Fernleigh Avenue, had similar thoughts. But, for Sinclair, the added traffic she gets on a night like TSO is invaluable in building a loyal customer base for a personal business like hers. http://www.jamaicaobserver.com/assets/13396111/237820_64638_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396108/237823_64641_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396112/237824_64642_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396107/237826_64643_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396115/237816_64637_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396117/237821_64639_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396118/237822_64640_repro_w300.jpg Central News Monday, October 31, 2016 2:00 AM TSO... good going in Santa Cruz http://www.jamaicaobserver.com/takesstyleout/TSO----good-going-in-Santa-Cruz_78912 Santa Cruz, St Elizabeth &mdash; Shoppers also came out in large numbers in this south-central town on Thursday night to take advantage of Jamaica Observer Takes Style Out bargains.<br /> <br /> &ldquo;It went well,&rdquo; said Andrea Wilson, manager at Maxie Department Store.<br /> <br /> &ldquo;I didn&rsquo;t see the crowd like last year, but people spent more,&rdquo; she added.<br /> <br /> She said customers were using &ldquo;lots of credit card and debit cards&rdquo; to pay their bills, suggesting to her that many were month-end, salaried workers. http://www.jamaicaobserver.com/assets/13396110/237801_64652_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396119/237802_64653_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396109/237804_64654_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396116/237805_64655_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396113/237810_64656_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396106/237812_64657_repro_w300.jpg Central News Monday, October 31, 2016 2:00 AM TSO Mandeville http://www.jamaicaobserver.com/takesstyleout/TSO-Mandeville_78895 Mandeville, Manchester &mdash; Heavy downpour ahead of last Thursday&rsquo;s Takes Style Out (TSO) here did not prevent retailers in the fashion industry from opening for extended hours &mdash; slashing prices &mdash; and bargain hunters from making their way to the town.<br /> <br /> For first-time participants, Anita Elizabeth Boutique on the Golf View Hotel property and Glitz and Fab Fashion at Lane Plaza, the event, organised by the Jamaica Observer, was good for business.<br /> <br /> Summer James, proprietor of Anita Elizabeth Boutique, said that there was an increase in clientele visiting her store of about seventy per cent.<br /> <br /> &ldquo;It was worth it,&rdquo; said Store Manager Kera Swaby on a stop at Glitz and Fab Fashion.<br /> <br /> According to manager of Chaego Fashion, Kesha Morgan, Takes Style Out assisted with pulling customers to its new Wesley Road location.<br /> <br /> &ldquo;We started at 10am and going up until 10pm,&rdquo; she told Jamaica Observer Central.<br /> <br /> 20/20 Collections at Super Plus Centre, Glambition Fragrances and Fashions at Levy&rsquo;s Plaza and Sophia&rsquo;s Subscription of Style Clothing Store on Manchester Road were among retailers who expressed satisfaction with the event.<br /> <br /> For the proprietors of Lois Fashion and Accessories and Jeng Beng Boutique at Brumalia Town Centre, their participation in previous years was a better experience. <br /> <br /> Some Mandeville retailers believe the postponement of TSO from early October to later in the month presented an opportunity for better results while others felt that it might have contributed to a less than satisfactory outcome.<br /> <br /> Wendy Haylett, owner of La Fabulous Collection and Beauty Bar at Super Plus Centre, said with the change of date she lost momentum in engaging in the event, though already registered, and was open on the night.<br /> <br /> Here are photo highlights from Jamaica Observer Takes Style Out in Mandeville.<br /> <br /> &mdash; Alicia Sutherland http://www.jamaicaobserver.com/assets/13396017/237798_64620_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396019/237792_64612_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396020/237789_64613_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396021/237797_64619_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396022/237796_64618_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396023/237794_64616_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396024/237795_64617_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396025/237793_64615_repro_w300.jpg http://www.jamaicaobserver.com/assets/13396026/237790_64614_repro_w300.jpg Local News Monday, October 31, 2016 2:00 AM Taking Style Out to Portmore http://www.jamaicaobserver.com/takesstyleout/Taking-Style-Out-to-Portmore_78697 Your All Woman Fashion crew, like thousands of others, joined in the Jamaica Observer Takes Style Out celebrations last Thursday evening. The sunshine city of Portmore and a stop at Maxie Department Store were the first order of business. This, after a few well-needed cocktails courtesy of Campari mixologist Maurice Chung. There were cookie pops too, courtesy of Sugabuzz, and giveaways by Maxie Department Store Marketing Manager Natalie Outar. <br /> <br /> Customers shopped, ate, drank, laughed and shopped again, eager to make the most of the heavily discounted items. Our next stop was Payless Shoesource where boxes piled ever so high at the cash registers spoke to the TSO obsession of purchasing as many pairs of shoes as possible.<br /> <br /> http://www.jamaicaobserver.com/assets/13391702/237194_64068_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391705/237236_64076_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391704/237195_64069_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391700/237283_64081_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391711/237197_64071_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391707/237193_64067_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391712/237225_64074_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391714/237192_64066_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391715/237198_64072_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391716/237237_64077_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391718/237196_64070_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391719/237275_64080_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391721/237252_64079_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391722/237230_64075_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391724/237220_64073_repro_w300.jpg http://www.jamaicaobserver.com/assets/13391725/237245_64078_repro_w300.jpg All Woman Monday, October 31, 2016 12:00 AM TSO in Liguanea http://www.jamaicaobserver.com/takesstyleout/TSO-in-Liguanea_78692 The shopping scene was vibrant and filled with excited shoppers, including families, who came out to take advantage of the jaw-dropping discounts offered at stores in the Liguanea area of St Andrew during the annual Jamaica Observer Take Style Out (TSO). The TSO team caught up with a few customers who took time out of their shopping frenzy to grace our lens. http://www.jamaicaobserver.com/assets/13392083/237175_64369_repro_w300.jpg http://www.jamaicaobserver.com/assets/13392078/237176_64368_repro_w300.jpg http://www.jamaicaobserver.com/assets/13392076/237169_64368_repro_w300.jpg http://www.jamaicaobserver.com/assets/13392080/237173_64370_repro_w300.jpg http://www.jamaicaobserver.com/assets/13392081/237182_w300.jpg http://www.jamaicaobserver.com/assets/13392082/237171_w300.jpg http://www.jamaicaobserver.com/assets/13392084/237177_64367_repro_w300.jpg Local News Saturday, October 29, 2016 2:00 AM PHOTO: TSO bargains http://www.jamaicaobserver.com/takesstyleout/TSO-bargains_78693 Hundreds of people yesterday grabbed bargains in stores across the island in the Jamaica Observer Takes Style Out (TSO) five-hour shopping spree, which began officially at 5:00 pm. Some retailers, however, started to offer discounted prices to shoppers from as early as 8:00 am, while others opened beyond the official 10:00 pm cut-off time. Some retailers who participated in the annual shopping event will hold their discounted prices until the weekend. Here, shoppers look for bargains at Lee&rsquo;s Fifth Avenue in Tropical Plaza, St Andrew. (Photo: Joseph Wellington) http://www.jamaicaobserver.com/assets/13389519/237183_64065_repro_w300.jpg Local News Friday, October 28, 2016 2:00 AM Fitting the BILL http://www.jamaicaobserver.com/takesstyleout/Fitting-the-BILL_77802 With this Thursday&rsquo;s<br /> <br /> The Jamaica Observer Takes Style Out<br /> <br /> event coming into view, the Seamlessly Stitched series, a 2016 countdown which sees designers and their clients gathering over dinner for a behind-the-scenes look at the local fashion and retail industries, returned two Thursdays ago. <br /> <br /> In a gendered twist, the napkin was passed to the men for the final do, where fashion designer Bill Edwards joined Jamaica Observer Senior Associate Editor, Lifestyle & Social Content Novia McDonald-Whyte for hosting duties. Guests flanked the New Levels Decor-designed table setting to dine on a meal prepared by M-10&rsquo;s award-winning chef/patron Claudette Tenn and her team, and sweet treats from p&acirc;tissier Nadine Burie.<br /> <br /> SO<br /> <br /> pulls out a Chiavari chair.<br /> <br /> http://www.jamaicaobserver.com/assets/13374430/235473_w300.jpg http://www.jamaicaobserver.com/assets/13374422/235492_w300.jpg http://www.jamaicaobserver.com/assets/13374414/235487__w300.jpg http://www.jamaicaobserver.com/assets/13374420/235486__w300.jpg http://www.jamaicaobserver.com/assets/13374419/235484__w300.jpg http://www.jamaicaobserver.com/assets/13374415/235479__w300.jpg http://www.jamaicaobserver.com/assets/13374423/235478__w300.jpg http://www.jamaicaobserver.com/assets/13374418/235614__w300.jpg http://www.jamaicaobserver.com/assets/13374413/235498__w300.jpg http://www.jamaicaobserver.com/assets/13374424/235721__w300.jpg http://www.jamaicaobserver.com/assets/13374411/235751_w300.jpg http://www.jamaicaobserver.com/assets/13374426/235483__w300.jpg http://www.jamaicaobserver.com/assets/13374427/235476__w300.jpg http://www.jamaicaobserver.com/assets/13374428/235481__w300.jpg http://www.jamaicaobserver.com/assets/13374429/235477__w300.jpg http://www.jamaicaobserver.com/assets/13374433/235475_w300.jpg http://www.jamaicaobserver.com/assets/13374431/235499__w300.jpg http://www.jamaicaobserver.com/assets/13374432/235493__w300.jpg http://www.jamaicaobserver.com/assets/13374421/235495_w300.jpg http://www.jamaicaobserver.com/assets/13374435/235489__w300.jpg http://www.jamaicaobserver.com/assets/13374436/235491__w300.jpg http://www.jamaicaobserver.com/assets/13374437/235485__w300.jpg http://www.jamaicaobserver.com/assets/13374438/235472__w300.jpg http://www.jamaicaobserver.com/assets/13374439/235496_w300.jpg Local Lifestyle Sunday, October 23, 2016 12:00 AM TSO postponed until October 27 http://www.jamaicaobserver.com/takesstyleout/TSO-postponed-until-October-27_76042 THE Jamaica Observer Takes Style Out, originally scheduled for October 6, has been rescheduled to Thursday, October 27.<br /> <br /> The annual event that sees stores from around the island slashing prices and entertaining customers for one night of non-stop shopping was rescheduled due to the passage of Hurricane Matthew.<br /> <br /> &ldquo;The Observer<br /> <br /> implores you to take every precaution to protect yourself and your families during this time,&rdquo; the newspaper said yesterday. http://www.jamaicaobserver.com/assets/12280897/_DSC0117_w300.jpg Local News Tuesday, October 04, 2016 12:00 AM Stitched Together http://www.jamaicaobserver.com/takesstyleout/Stitched-Together_75640 For the second in a series of Jamaica Observer Takes Style Out salon dinners, aptly labelled Seamlessly Stitched, SO headed to the off-the-Boulevard atelier of Angella Scott&rsquo;s, last Tuesday, where the Safidah designer and founder in the company of her muses - all swathed in her African waxprint designs &mdash; broke bread in the name of fashion, its bigger industry, and the Jamaican economy. Fuzion Food Service Executive Chef Christian Sweeney &ndash; a Lasco Distributors brand ambassador &ndash; prepared three courses of a salad starter, grilled chicken entr&eacute;e, and a Napoleon dessert, complemented by the Red Stripe Beer Light and Flavours portfolio. Takes Style Out founder Novia McDonald-Whyte, wearing a pleated ball skirt by Safidah, opened the discussion portion of &lsquo;The Art of Sofistication&rsquo; experience with a familiar line of questioning, which revealed an implicit &lsquo;movement of trust&rsquo; and flashbacks of the heart.<br /> <br /> Marjorie Shaw<br /> <br /> Attorney-at-law <br /> <br /> What keeps you coming back?<br /> <br /> &ldquo;Angella identifies your needs. And, for those of us who have more curves than flesh, we tend to be a little intimidated by exposing ourselves and seeking appropriate clothing for our silhouette. The first time she makes something for you, it fits, and it fits well, and everybody admires it. Her personality as well - it&rsquo;s uncomplicated and very endearing. She does try to engineer you out of your comfort zone, we all need that person that will steer us unto the path that we really need to be going.&rdquo; <br /> <br /> Tell us about tonight&rsquo;s outfit?<br /> <br /> &ldquo;I came here last night and there wasn&rsquo;t any piece to wear. Safidah is really a movement of trust. I was first introduced to this piece today, and that&rsquo;s it. I love the dress and didn&rsquo;t think this is what I would have wanted; it&rsquo;s beautiful.&rdquo;<br /> <br /> Ayanna Kirton<br /> <br /> Jamaica Yellow Pages Marketing Manager <br /> <br /> What keeps you coming back?<br /> <br /> &ldquo;Angella has a great eye for fabric. The way she cuts patterns really accentuates the fabric. She is so open to collaborating with me. Every time I have a special occasion I have on something that she&rsquo;s made. She is able to whip up something with only a moment&rsquo;s notice, and always with a smile.&rdquo;<br /> <br /> Tell us about tonight&rsquo;s outfit?<br /> <br /> &ldquo;Angella knows that I live for African print, and white; they&rsquo;re my thing. I feel like I have died and gone to heaven, this fabric is so beautiful. She also knows that I love everything really short. I love this kind of silhouette, the mod shift and minis. I think I might have lived in the Sixties in my past life.&rdquo;<br /> <br /> Carolyn Reid<br /> <br /> Ping&rsquo;s Fabrics Central Plaza Manager <br /> <br /> What keeps you coming back?<br /> <br /> &ldquo;Angella&rsquo;s personality is similar to mine and we share a love affair for fabric. She understands me. She understands my style, so it&rsquo;s easy to keep coming back. Doesn&rsquo;t matter what she puts on you, you&rsquo;re gonna look like a million dollars, and that you&rsquo;re going to feel like million dollars. I really believe in supporting our local designers, I wear only local designers.&rdquo;<br /> <br /> Rochelle Cameron<br /> <br /> Flow Vice-President, Legal & Regulatory <br /> <br /> When did start wearing Safidah?<br /> <br /> &ldquo;I&rsquo;m a newbie. I started wearing Safidah in April of 2016. My first piece was for the Page 2 anniversary gala. I told Angella I needed something amazing, and she responded that she had the perfect fabric for me. Now, I&rsquo;m here like every week. Always here. That first design was that blue dress.&rdquo;<br /> <br /> What keeps you coming back?<br /> <br /> &ldquo;I always have something at the last minute. Angella is always welcoming. She knows my style. I literally come and change here and go where I&rsquo;m going.&rdquo;<br /> <br /> Keisha Summers<br /> <br /> Partners Meats & Groceries Manager<br /> <br /> When did I start wearing Safidah?<br /> <br /> &ldquo;It was a simple, elegant event. Angella made me a nice shirtdress. Everybody thought I had bought it in the United States. It was a perfect finish.&rdquo;<br /> <br /> What keeps you coming back?<br /> <br /> &ldquo;I have a love affair going on with her work. It is just absolutely beautiful. Doesn&rsquo;t matter the event, she delivers and she delivers on point. Formal, semi-formal, casually chic, she knows the exact thing to make me look slick.&rdquo;<br /> <br /> Nasha-Monique Douglas <br /> <br /> Red Stripe Beer Senior Brand Manager <br /> <br /> When did start wearing Safidah?<br /> <br /> &ldquo;I went to a pop-up shop in December 2014 and bought a few pieces but I needed to come by to get something altered, and that&rsquo;s how I got sucked into this vortex. I don&rsquo;t think I&rsquo;ve bought clothes outside of gym clothes since meeting Angella. Clothes for me are emotional, I&rsquo;m not a size 4 but I always want to look good. I&rsquo;ve always had the struggle of getting things off-the-rack that were perfectly tailored for me.&rdquo;<br /> <br /> What keeps you coming back?<br /> <br /> &ldquo;I love her fabrics and her attention to detail. That&rsquo;s a big thing for me.&rdquo;<br /> <br /> Douglas (left) pictured with Jamaica Observer Takes Style Out Founder & Seamlessly Stitched co-host Novia McDonald-Whyte.<br /> <br /> Nicola Chang<br /> <br /> Pre-school educator <br /> <br /> What keeps you coming back?<br /> <br /> &ldquo;Everything that I wear, whatever the occasion, is Safidah. My husband buys everything from her, for my Christmas and my birthdays. Angella knows my style. I just come to fit, and that&rsquo;s it. I&rsquo;m always happy.&rdquo;<br /> <br /> Catherine Goodall<br /> <br /> Lasco Beverages Marketing Manager<br /> <br /> When did start wearing Safidah?<br /> <br /> &ldquo;This my first outfit. I would never wear something like this under normal circumstances but I love it.&rdquo; <br /> <br /> Will you return?<br /> <br /> &ldquo;I&rsquo;m already a returning client because I&rsquo;ve already placed a number of orders. Angella&rsquo;s fabrics are beautiful.&rdquo;<br /> <br /> Juliet Cuthbert-Flynn<br /> <br /> Entrepreneur & member of parliament for West Rural St Andrew <br /> <br /> When did start wearing Safidah?<br /> <br /> &ldquo;It was right before I got married. Makeba Bennett-Easy got Angella to make me a beachwear piece for my honeymoon. Not knowing who Angella was at the time, but Makeba wears such nice clothes, so I trusted her. It was a really pretty coral material. Of course, I looked so fabulous on the beach in that outfit. I don&rsquo;t take a lot of pictures of myself. But I actually have a photo in that same outfit of my husband and me. Every time I look at that picture I always think of Angella.&rdquo;<br /> <br /> Tell us about tonight&rsquo;s outfit?<br /> <br /> &ldquo;I love it; it feels very comfortable, and fits nicely. I have never worn African prints but my husband saw me in this dress and he was like, &lsquo;Wow&rsquo;. Who knows, I may get some African-print dresses made now.&rdquo;<br /> <br /> Tosh Alexander<br /> <br /> Recording artiste (and daughter of fellow diner, Marcia Simmonds)<br /> <br /> When did you start wearing Safidah?<br /> <br /> &ldquo;I met Angella at Market On The Lawn and I told her that I need dresses like what she&rsquo;d been making for Mommy.&rdquo; Friends would ask me where I got a dress and I would say here in Jamaica. They would re-ask the question in disbelief. I was proud, because normally people were usually boasting about shopping aboard for their wardrobe, and they wouldn&rsquo;t embrace what&rsquo;s here.&rdquo;<br /> <br /> What keeps you coming back?<br /> <br /> &ldquo;I keep returning because Angella has a very jovial spirit. She makes you feel comfortable. And, what I do like, it&rsquo;s not just the quality, I&rsquo;m all about things looking effortless. When you can turn a simple black dress or a simple white dress and make it stand out; that&rsquo;s a gift.&rdquo;<br /> <br /> Tell us about tonight&rsquo;s outfit?<br /> <br /> &ldquo;It&rsquo;s the first time I&rsquo;m wearing an African print. I love this; it&rsquo;s so eccentric. I feel like I&rsquo;m just bursting right now.&rdquo;<br /> <br /> Marcia Simmonds<br /> <br /> Honda Plus Auto Parts & Service Centre director/manager<br /> <br /> (and mother of of fellow diner, Tosh Alexander)<br /> <br /> When did you start wearing Safidah?<br /> <br /> &ldquo;I was there at the inception of Safidah. And, how proud am I of my friend. When the outfits were ready to be made, I was the one modelling them. Every event or fashion show I always had on one of her outfits. The name wasn&rsquo;t Safidah yet. People would approach me about what I was wearing and I would give them Angella&rsquo;s address; phone number; everything! Look at her right now; I&rsquo;m so proud of her!&rdquo;<br /> <br /> http://www.jamaicaobserver.com/assets/13326576/231700_59090_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326586/231701_59091_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326572/231702_59092_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326584/231705_59093_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326574/231707_59095_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326575/231708_59096_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326583/231709_59097_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326578/231710_59098_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326579/231711_59099_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326585/231713_59101_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326577/231717_59103_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326581/231718_59104_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326573/231719_59105_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326587/231724_59106_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326582/231725_59107_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326571/231726_59108_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326580/231727_59109_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326570/231791_59111_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326589/231729_w300.jpg http://www.jamaicaobserver.com/assets/13326590/231714_59102_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326591/231712_59100_repro_w300.jpg http://www.jamaicaobserver.com/assets/13326592/231706_59094_repro_w300.jpg Fashion's Night Out Sunday, October 02, 2016 2:00 AM VIDEO: At The Seams http://www.jamaicaobserver.com/takesstyleout/At-The-Seams_74888 TUESDAY evening last in our bustling capital city and13 fashionistas, representing diverse success stories in music, politics, law, fitness, banking, and business, have reached post-work consensus to detour to the LMR commercial complex on Lady Musgrave Road.<br /> <br /> Invited to the eponymous atelier of Keneea Linton-George, the readyto- wear designer of the Keneea Linton label, who having partnered with Jamaica Observer Takes Style Out, was all set to co-host this influential coterie for the first Seamlessly Stitched pop-up dinner and salon. Chef and caterer Oji Jaja, the executive culinary artiste of Ashebre, effortlessly laid out an either-or menu of gourmet salmon and duck as Veuve Clicquot and Apothic Wines &mdash; both J Wray & Nephew distributions &mdash; added bubbly and blends to the festive conversation, ultimately wrapped with conscious bites of p&acirc;tissier Nadine Burie&rsquo;s hazelnut chocolate mousse gateau. Then there was Visa Signature, which, courtesy of the National Commercial Bank, served as a save-the-date whisper of Thursday, October 6 while the Linton-George muses, all dressed in her originals, answered house-favoured questions posed by Keneea Linton shirtdress enthusiast and Jamaica Observer Senior Associate Editor &mdash; Lifestyle & Social Content Novia McDonald-Whyte. SO now recollects&hellip;<br /> <br />  <br /> <br /> <br /> <br /> Thalia Lyn<br /> <br /> Island Grill CEO & Honorary Consul General to the Kingdom of Thailand <br /> <br /> How did your first Keneea Linton make you feel?<br /> <br /> &ldquo;It made me feel like a diva.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Linton-George is such a perfectionist.&rdquo;<br /> <br /> Kerri-Anne Reckord <br /> <br /> Attorney-at-law & wine consultant<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;It&rsquo;s very dear to me. It&rsquo;s a Christmas present from my husband Christopher. I&rsquo;m very attached to it. It&rsquo;s red, and it&rsquo;s beautiful.&rdquo;<br /> <br /> How did it make you feel?<br /> <br /> &ldquo;The femininity &mdash; Keneea Linton makes you feel like a princess/queen.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Keneea Linton-George is exactly the sort of designer that I&rsquo;ve been looking for her. Her work is classic and timeless.&rdquo;<br /> <br /> Rose Tavares-Finson <br /> <br /> Fitness specialist<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Linton-George takes you out of the box. And, introduces you to a new you.&rdquo;<br /> <br /> Neadene Shields-Tufton <br /> <br /> Managing Director, Bahama Traders<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;I&rsquo;m impressed with the classiness and beauty of Keneea Linton. Linton-George knows her craft.&rdquo;<br /> <br /> Belinda Williams <br /> <br /> Manager, Group Corporate Communications, Brand and Philanthropy,<br /> <br /> National Commercial Bank <br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;A dynamic trenchcoat dress, that I first saw on Linton-George.&rdquo;<br /> <br /> How did it make you feel?<br /> <br /> &ldquo;How can you be comfortable and powerful at the same time? That&rsquo;s what that dress does for me. It&rsquo;s so versatile.&rdquo;<br /> <br /> Amoi Leon-Issa<br /> <br /> Director, Caribbean VIP<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;In about 2004/2005, my first piece was a lovely, black and white silk halter dress with gold ornamental details that I modelled for Keneea. At my college graduation, I wore that dress and I still have it to this day.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;I&rsquo;m completely hooked. Whatever I choose to wear, is made to fit me perfectly.&rdquo;<br /> <br /> Lisa Hanna <br /> <br /> Member of Parliament, St Ann South East<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;I have pieces from when Linton-George sewed out of her house, which I have worn to death.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Her international standards.&rdquo;<br /> <br /> Carolyn Bolt-Nicholas<br /> <br /> Group Manager, Human Resources & Administration <br /> <br /> Supreme Ventures<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;From the days of helping Linton-George at Caribbean Fashion Week, I&rsquo;ve had my first pieces from her. Since she&rsquo;s opened the shop, my first piece was a shirtdress before it even hit the racks. I was like I need one; I need two; I need three!&rdquo;<br /> <br /> <br /> <br /> Kimala Bennett <br /> <br /> Managing Director, <br /> <br /> The Lab<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;A black jumpsuit, which she literally sewed on me, for a Caribbean Fashion Week.&rdquo;<br /> <br /> How did it make you feel?<br /> <br /> &ldquo;I appreciate the passion that comes out in the clothing.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Keneea understands my style. Her work is very classy yet edgy. The service is impeccable.&rdquo;<br /> <br /> Tshani Jaja <br /> <br /> Marketing Manager, Communications,<br /> <br /> Global Directories<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;A shirtdress I bought as a gift to myself for Christmas.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;The stitching is done so well. Linton-George is a perfectionist. The quality of her work is excellent.&rdquo;<br /> <br /> Cindy Breakspeare <br /> <br /> Musician <br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Keneea Linton suits my style &ndash; the 50s-inspired look. And, I believe strongly in supporting Jamaican-made.&rdquo;<br /> <br /> Marlene Malahoo-Forte <br /> <br /> Attorney General of Jamaica<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;One of the label&rsquo;s signature black dresses.&rdquo;<br /> <br /> How did it make you feel?<br /> <br /> &ldquo;Confident; like I was stepping out to meet the world.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;I&rsquo;m committed to supporting the local designer. Fashion is a major contributor to the economy.&rdquo;<br /> <br /> Audrey McIntosh <br /> <br /> Private Banking Centre Manager,<br /> <br /> National Commercial Bank<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;A white shirtdress. Each time I walked somebody was saying to me &lsquo;What a lovely dress!&rsquo;&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Her pieces are timeless. Nowadays when we buy, we have to buy wisely. The fact that I can put it down and wear it a couple years time, and it still looks good, that is important to me.&rdquo;<br /> <br /> http://www.jamaicaobserver.com/assets/13310153/230238_57618_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310148/230231_57611_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310144/230227_57608_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310150/230226_57607_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310142/230243_w300.jpg http://www.jamaicaobserver.com/assets/13310146/230221_57604_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310147/230245_57625_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310145/230229_57609_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310149/230232_57612_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310143/230235_57615_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310141/230239_57619_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310152/230220_57603_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310154/230241_57621_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310155/230244_57624_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310156/230240_57620_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310157/230246_57626_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310158/230230_57610_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310159/230219_57602_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310160/230234_57614_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310161/230217_57601_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310162/230222_57605_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310163/230242_57622_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310164/230237_57617_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310165/230236_57616_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310166/230233_57613_repro_w300.jpg Fashion's Night Out Sunday, September 25, 2016 12:00 AM All Woman: Fashion - TSO edition http://www.jamaicaobserver.com/takesstyleout/All-Woman--Fashion---TSO-edition_73989 Scoping the scene of the Rock Fab Issue launch party devised by the annual Jamaica Observer Takes Style Out camp, AWF wasn&rsquo;t at all surprised to see the fabulous guests having a ball in their equally fabulous duds. From Louis Vuttion to Carlton Brown, the crowd was no bore. Feast your eyes on a few of Jamaica&rsquo;s hottest looks of the night.<br /> <br /> http://www.jamaicaobserver.com/assets/13296971/228475__w300.jpg http://www.jamaicaobserver.com/assets/13296972/228159__w300.jpg http://www.jamaicaobserver.com/assets/13296974/228298__w300.jpg http://www.jamaicaobserver.com/assets/13296979/228155__w300.jpg http://www.jamaicaobserver.com/assets/13296975/228177__w300.jpg http://www.jamaicaobserver.com/assets/13296976/228311__w300.jpg http://www.jamaicaobserver.com/assets/13296978/228180__w300.jpg http://www.jamaicaobserver.com/assets/13296977/228156__w300.jpg http://www.jamaicaobserver.com/assets/13296973/227931__w300.jpg http://www.jamaicaobserver.com/assets/13295173/228275__w300.jpg http://www.jamaicaobserver.com/assets/13295174/228264__w300.jpg http://www.jamaicaobserver.com/assets/13296981/228472__w300.jpg All Woman Monday, September 19, 2016 12:00 AM A September to remember: The Rock Fab Issue http://www.jamaicaobserver.com/takesstyleout/SO-Rock-Fab-Issue_74084 The <br /> <br /> Jamaica Observer Takes Style Out is officially back on Thursday, October 6 and to get fashionistas and dapper dans sufficiently hyped for the annual retail pilgrimage that sees stores from around the island slashing prices and entertaining customers, the newspaper invited prospective shoppers to a Rock Fab Issue club night in Portmore, at The Hive, the former home of Famous.<br /> <br /> With libations freely flowing from Red Stripe, a part of the Heineken company, and against the backdrop of a setting designed by Free Spiritz Jamaica painters Eon & Robby, event designer Audia Archibald, Mara Made Designs front woman Tamara Harding and the team from Main Events, patrons comtemplated the question: &lsquo;What&rsquo;s your personal style?&rsquo;<br /> <br /> SO<br /> <br /> unfurls its big September Issue. What? Did you not know that Jamaica is the epicentre of style? Now you do!<br /> <br /> http://www.jamaicaobserver.com/assets/13292410/228593__w300.jpg http://www.jamaicaobserver.com/assets/13292409/228596__w300.jpg http://www.jamaicaobserver.com/assets/13292420/228597__w300.jpg http://www.jamaicaobserver.com/assets/13292426/228598__w300.jpg http://www.jamaicaobserver.com/assets/13292422/228599__w300.jpg http://www.jamaicaobserver.com/assets/13292431/228600__w300.jpg http://www.jamaicaobserver.com/assets/13292417/228601__w300.jpg http://www.jamaicaobserver.com/assets/13292414/228603__w300.jpg http://www.jamaicaobserver.com/assets/13292411/228605__w300.jpg http://www.jamaicaobserver.com/assets/13292421/228606__w300.jpg http://www.jamaicaobserver.com/assets/13292415/228607__w300.jpg http://www.jamaicaobserver.com/assets/13292419/228608_w300.jpg http://www.jamaicaobserver.com/assets/13292424/228609__w300.jpg http://www.jamaicaobserver.com/assets/13292412/228610_w300.jpg http://www.jamaicaobserver.com/assets/13292436/228595_55916_repro_w300.jpg http://www.jamaicaobserver.com/assets/13292437/228619__w300.jpg http://www.jamaicaobserver.com/assets/13292438/228604__w300.jpg Fashion's Night Out Sunday, September 18, 2016 12:00 AM Rocking NYFW http://www.jamaicaobserver.com/takesstyleout/Rocking-NYFW_73754 As we in Jamaica are preparing for the fabulous and ever- growing Take Style Out (TSO) slated for Thursday, October 6, our Rock stars &ndash; notably Alicia Burke, Barbra-Lee Grant, Tami Williams, Kai Newman, Jeneil Williams, Aneita Moore, Shena Moulton and Jalon Wilson are rocking the New York Fashion Week runways. Feast your eyes.<br /> <br /> http://www.jamaicaobserver.com/assets/13282096/228094__w300.jpg http://www.jamaicaobserver.com/assets/13276416/227459__w300.jpg http://www.jamaicaobserver.com/assets/13282098/228071__w300.jpg http://www.jamaicaobserver.com/assets/13282099/228048__w300.jpg http://www.jamaicaobserver.com/assets/13282100/228044__w300.jpg http://www.jamaicaobserver.com/assets/13282101/228093__w300.jpg http://www.jamaicaobserver.com/assets/13282102/228091__w300.jpg http://www.jamaicaobserver.com/assets/13282103/228075__w300.jpg http://www.jamaicaobserver.com/assets/13282104/228046__w300.jpg http://www.jamaicaobserver.com/assets/13282105/228089__w300.jpg http://www.jamaicaobserver.com/assets/13282106/228047__w300.jpg http://www.jamaicaobserver.com/assets/13282107/228074__w300.jpg http://www.jamaicaobserver.com/assets/13282108/228051__w300.jpg http://www.jamaicaobserver.com/assets/13282109/228092__w300.jpg http://www.jamaicaobserver.com/assets/13282110/228090__w300.jpg http://www.jamaicaobserver.com/assets/13282111/228073__w300.jpg http://www.jamaicaobserver.com/assets/13282112/228043__w300.jpg http://www.jamaicaobserver.com/assets/13282113/228068__w300.jpg Local Lifestyle Tuesday, September 13, 2016 12:00 AM TSO a success in MoBay http://www.jamaicaobserver.com/takesstyleout/TSO-a-success-in-MoBay_19232478 BY HORACE HINES Observer West reporter MONTEGO BAY, St James &mdash; Not even the heavy early evening showers associated with Hurricane Joaquin could put a damper on shoppers' quest to capitalise on bargains offered at stores participating in the Jamaica Observer's yearly Takes Style Out (TSO) in Montego Bay last Thursday.<br /> <br /> Most of the sales activities were concentrated, however, at outlets along St James Street and the Fairview Shopping Centre in the resort city.<br /> <br /> Anthony Pearson, the managing director of Lloyd's Department Store was encouraged by the flow of shoppers into his Fairview and St James Street establishments.<br /> <br /> "There are two types of shoppers - you have the shoppers for TSO who will look for the bargains. But then the smart shopper now is looking for the new merchandise which they are getting at a significant discounted price. And that's why our base of 25 per cent discount is significant. Anything them [shoppers] touch, the minimum discount is 25 percent, and that is significant," Pearson said.<br /> <br /> Pearson, a seasoned businessman, argued that the event pumps life into retailing.<br /> <br /> "TSO has injected some life into retail, which at this time of the year is quite dormant and sluggish. So the timing is now good because it gives us a little breather between back-to-school and it has injected some life into retail, which wouldn't have been there. All things considered it is much appreciated and I think retail therapy is at its best," Pearson said.<br /> <br /> Remekie McIntosh, manager of Maxi's Department store was equally upbeat about sales at his Fairview Shopping Centre location.<br /> <br /> "We had a big rush at 5:00pm and then the rains came and it slowed down. But the shoppers kept coming after the rain. I think people have really grabbed on to the whole concept of Takes Style Out," he said.<br /> <br /> Fontana MoBay located in the Fairview Shopping Centre, also reported brisk business.<br /> <br /> There, a large turnout of shoppers was on hand to capitalise on the huge discounts. Many of the shoppers came before the 5 o'clock official start of TSO.<br /> <br /> Like retailers, customers were equally satisfied.<br /> <br /> A male shopper, who gave his name as 'Flexa', was elated at the bargain he got purchasing a pair of Reebok sneakers for his brother at Peter's Fashion on St James Street.<br /> <br /> "Mi a buy one Classic for mi [brother]. The Styles Out thing cut down some of the prices and that is what I respect. So Styles Out valuable, and we give thanks," he told the Observer West.<br /> <br /> Shopper Paul Campbell was also pleased with the discounted prices.<br /> <br /> "At most of the places, the prices are reasonable. So far so good. It is a good little venture," Campbell said.<br /> <br /> http://www.jamaicaobserver.com/assets/12261073/Fontana_w300.jpg http://www.jamaicaobserver.com/assets/12261070/Super-Centre_w300.jpg Fashion's Night Out Thursday, October 08, 2015 12:00 AM Cha-ching Cha-ching http://www.jamaicaobserver.com/takesstyleout/Cha-ching-Cha-ching-_19232127 The shoppers were out in droves last Thursday evening to participate in the biggest shopping event of the year. We continue our wrap-up of the Jamaica Observer Takes Style Out sales event with check-ins at two of our favourite retail therapy haunts: Flirt Boutique and Endless Summer Boutique.<br /> <br /> (PHOTOS: JOSEPH WELLINGTON)<br /> <br /> http://www.jamaicaobserver.com/assets/12261941/DSC_1985_w300.jpg http://www.jamaicaobserver.com/assets/12261940/DSC_1955_w300.jpg http://www.jamaicaobserver.com/assets/12261935/DSC_1981_w300.jpg http://www.jamaicaobserver.com/assets/12261933/DSC_2005_w300.jpg http://www.jamaicaobserver.com/assets/12261932/DSC_1993_w300.jpg http://www.jamaicaobserver.com/assets/12261925/DSC_2003_w300.jpg Fashion's Night Out Thursday, October 08, 2015 2:00 AM Mixed reviews from Take Style Out newcomers http://www.jamaicaobserver.com/takesstyleout/Mixed-reviews-from-Take-Style-Out-newcomers-_19232019 MANDEVILLE, Manchester- Some merchants are now seasoned to the Jamaica Observer Take Style Out (TSO), which has been boosting their earning potential over the years, but for others in Mandeville it was a first time experience on Thursday last.<br /> <br /> It was a learning curve for all and retailers who caught on quickly reaped maximum benefits.<br /> <br /> Only two months in business Pablo's Hair and Beauty Supplies started offering discounts from as early as 9:30 am and had a plan to end the night when customers were no longer coming to the store.<br /> <br /> "Fabulous experience," owner Paul Bernard told the Jamaica Observer from his South Race Course Road location.<br /> <br /> He said the decision was made to give maximum 15% discount because outside of some hair extensions, generally the store does not price items beyond $2,500.<br /> <br /> Another retailer that was both new to business and to TSO was MajorKit Sports at the Orange Plaza on Caledonia Road.<br /> <br /> At about 8:30 pm owner C'Lloyd Walker sat alone in the establishment but he seemed relaxed.<br /> <br /> He said there were customers earlier in the evening and that he had put aside items for some who he was expecting to return.<br /> <br /> Walker said that rain at a point during the night may have affected the outcome but he also understood the teething pains of a new business having only been around since February.<br /> <br /> He said his approach generally has not really been to rely on walk-in but to go into schools and promote his products as educational institutions are his direct target market.<br /> <br /> Glambition at Levy's Plaza started early and was offering 20-50% on items including clothes, perfumes and colognes but according to owner Bobbette Dennis she did not get the boost in sales that she expected.<br /> <br /> In retrospect, she said that the experience could possibly have been improved if she had done more to promote what she had on sale.<br /> <br /> The unique situation for Tha Klozet clothing store, is that the three years that they have participated they have been at different locations in the town.<br /> <br /> Now at Charley's Plaza, store representatives say that they had a better experience last year as despite using social media to help to get customers attention about what was on offer they have not really seen a boost in sales.<br /> <br /> Notwithstanding the varying experiences, the retailers visited all seemed interested in being a part of TSO in future.<br /> <br /> Some of the other store stops were at Blackout Boutique at Elethe Mall, Kirlew's Closet at Charley's Plaza and T'mani Shoetique, which had plans to take the sale into the weekend.<br /> <br /> - Alicia Sutherland<br /> <br /> http://www.jamaicaobserver.com/assets/12251937/DSC00850_w300.jpg http://www.jamaicaobserver.com/assets/12251936/DSC00852_w300.jpg http://www.jamaicaobserver.com/assets/12251935/DSC00853_w300.jpg http://www.jamaicaobserver.com/assets/12251934/DSC00855_w300.jpg http://www.jamaicaobserver.com/assets/12251928/DSC00845_w300.jpg http://www.jamaicaobserver.com/assets/12251927/DSC00848_w300.jpg http://www.jamaicaobserver.com/assets/12251924/DSC_2468_w300.jpg http://www.jamaicaobserver.com/assets/12251923/_DSC0923--3-_w300.jpg http://www.jamaicaobserver.com/assets/12251922/_DSC0916--2-_w300.jpg http://www.jamaicaobserver.com/assets/12251921/DSC_2423_w300.jpg http://www.jamaicaobserver.com/assets/12251920/_DSC0920_w300.jpg http://www.jamaicaobserver.com/assets/12251918/DSC_2478_w300.jpg Central News Monday, October 05, 2015 2:00 AM A shoppers' night in Santa Cruz http://www.jamaicaobserver.com/takesstyleout/A-shoppers--night-in-Santa-Cruz-_19232026 Santa Cruz was not to be left out of the shopping extravaganza Takes Style Out (TSO) promoted by the Jamaica Observer. Photographer Ainsley Clarke recorded some of the highlights.<br /> <br /> http://www.jamaicaobserver.com/assets/12251937/DSC00850_w300.jpg http://www.jamaicaobserver.com/assets/12251936/DSC00852_w300.jpg http://www.jamaicaobserver.com/assets/12251935/DSC00853_w300.jpg http://www.jamaicaobserver.com/assets/12251934/DSC00855_w300.jpg http://www.jamaicaobserver.com/assets/12251928/DSC00845_w300.jpg http://www.jamaicaobserver.com/assets/12251927/DSC00848_w300.jpg http://www.jamaicaobserver.com/assets/12251924/DSC_2468_w300.jpg http://www.jamaicaobserver.com/assets/12251923/_DSC0923--3-_w300.jpg http://www.jamaicaobserver.com/assets/12251922/_DSC0916--2-_w300.jpg http://www.jamaicaobserver.com/assets/12251921/DSC_2423_w300.jpg http://www.jamaicaobserver.com/assets/12251920/_DSC0920_w300.jpg http://www.jamaicaobserver.com/assets/12251918/DSC_2478_w300.jpg Central News Monday, October 05, 2015 2:00 AM Here's To Happy Shopping! http://www.jamaicaobserver.com/takesstyleout/Here-s-To-Happy-Shopping-_19231754 Not wanting to miss out on tempting discounts offered by retailers at the Jamaica Observer Takes Style Out (TSO) islandwide event, hordes of shoppers flocked to boutiques and department stores last Thursday to indulge in the much-hyped, five-hour annual sale experience. Stores within the South Avenue belt, and shopping plazas lining Constant Spring Road had visibly steady to brisk customer traffic, with retailers who opted to up the discount mark above 50 per cent ringing up significantly better business at their cash registers.<br /> <br /> We're catching up with the rack-browsing, NCB credit card-toting TSO shoppers seen at Ammar's, KERRY manwomanhome, Kerry Kay's, Lee's Fifth Avenue, Angela's, and elsewhere.<br /> <br />  <br /> <br /> http://www.jamaicaobserver.com/assets/12250081/DSC_2095_w300.jpg http://www.jamaicaobserver.com/assets/12250080/DSC_0644_w300.jpg http://www.jamaicaobserver.com/assets/12250079/DSC_0595_w300.jpg http://www.jamaicaobserver.com/assets/12249681/DSC_0670_w300.jpg http://www.jamaicaobserver.com/assets/12249635/DSC_0663_w300.jpg http://www.jamaicaobserver.com/assets/12249583/DSC_0545_w300.jpg http://www.jamaicaobserver.com/assets/12249582/DSC_0655_w300.jpg http://www.jamaicaobserver.com/assets/12249581/DSC_0647_w300.jpg http://www.jamaicaobserver.com/assets/12249580/DSC_0708_w300.jpg http://www.jamaicaobserver.com/assets/12249576/DSC_0707_w300.jpg http://www.jamaicaobserver.com/assets/12249572/DSC_0533_w300.jpg http://www.jamaicaobserver.com/assets/12249564/DSC_0601_w300.jpg http://www.jamaicaobserver.com/assets/12249553/DSC_0614_w300.jpg Local Entertainment Sunday, October 04, 2015 2:00 AM Local retailers want TSO twice per year http://www.jamaicaobserver.com/takesstyleout/Local-retailers-want-TSO-twice-per-year_19231847 BY KARENA BENNETT Business reporter bennettk@jamaicaobserver.com FOLLOWING another successful year of Take Style Out (TSO), local retailers are now pushing for the event to be hosted twice per year.<br /> <br /> The five-hour shopping spree has businesses advocating for the event to be held in March next year, as opposed to only in October, as a result of the revenue boost it brought to the retail industry and other sectors of the economy.<br /> <br /> "It would be great if we could get another event in a slow period like March," Sherika Todd, regional manager of Glitzzy Hair in Clock Tower Plaza, St Andrew told the Jamaica Observer.<br /> <br /> "Just yesterday I was saying to my staff that we could have up to three Takes Style Out events for the year as our company almost doubled sales for the day. This year was much better for us than last year, but our Montego Bay office didn't do so well because it rained."<br /> <br /> Retailers expressed that having the first TSO hosted in March would increase economic activities following back-to-school shopping in January and Valentine's day celebrations in February.<br /> <br /> "Other seasons like Christmas and summer will have good sales because people usually save to buy clothes for parties. But nothing happens in March so it's the best month," store manager at Hair in Style, Coral Getfield stated.<br /> <br /> TSO, an initiative of the Jamaica Observer has increased the revenue intake of many businesses after the back-to-school period over the last six years. Once again, the event has shown its magnitude by bringing life back to the retail industry during the seventh staging last Thursday.<br /> <br /> Chief Executive Officer of the Jamaica Chamber of Commerce, Terron Fearon applauded the Jamaica Observer for the conceptualisation of an event that has maintained customer interest while increasing retail sales for both small and large businesses during the country's economic climate.<br /> <br /> "Just yesterday I was saying that the event should be held at least twice per year because of the large crowd that the store usually gets. Half-Way-Tree looks like Christmas Eve with customers and vendors," Tiffany Murray of Sashe Boutique and Salon previously told the Sunday Finance. "But I would also like it to take place earlier in the day and closer to the weekend."<br /> <br /> Other store operators reckoned that the double hosting of the TSO event will help to revive the stagnant economy without dampening the excitement it has on customers.<br /> <br /> Managing director of Lee's Fifth Avenue Beverly Moses ensured the company was properly prepared for the event last Thursday by hiring a deejay and new GraceKennedy franchise Hot Dog King to boost entertainment for the store. Additionally, Lee's hosted sample wine tasting after each purchase to enhance the customer experience.<br /> <br /> She stated that daily sales had significantly increased, but added that low cashflow from consumers somewhat impacted the day's operation.<br /> <br /> "We started our discounts from 10:00 am but it only started picking up at about 5pm. We are very grateful to the Observer for this event and we hope to triple our daily profits," Moses said.<br /> <br /> The event, now declared as a must-shop calendar event, has garnered the attention of many customers and retailers over the years. This year, TSO saw another increase in participants, totalling some 2,000 stores.<br /> <br /> Many retailers &mdash; especially young entrepreneurs &mdash; continue to view TSO as a competitive advantage over non-participating businesses from increased exposure to a wider customer base, which eventually boosts the company's bottom line. <br /> <br /> Local retailers want TSO twice per year<br /> <br /> --> http://www.jamaicaobserver.com/assets/12248553/DSC_2839_w300.jpg http://www.jamaicaobserver.com/assets/12248552/Crowdshot-TSO_w300.jpg http://www.jamaicaobserver.com/assets/12248551/Crabman-TSO-A_w300.jpg Local Business Sunday, October 04, 2015 2:00 AM TSO time http://www.jamaicaobserver.com/takesstyleout/TSO-time_19231408 BY HORACE HINES Observer West reporter MONTEGO BAY, St James Great bargains today await shoppers in western Jamaica from stores participating in Observer's yearly Takes Style Out (TSO) event.<br /> <br /> One of the participants, Lloyd's Department Store, which will commence sales from 10:00am to 10:00pm, will be offering discounts starting at 25 per cent upwards to 70 per cent on items at its St James Street and Fairview Shopping Centre locations.<br /> <br /> "Lloyd's is always a leader in these things, nobody else comes close. Where others advertise all kind of discounts, they may have one little corner with all kind of little riff raff throw down, but here the base is 25 per cent. Everything we touch is a minimum of 25 per cent off. Of course we go up to 70 per cent and more, but the base, everything... all the new... everything is 25 per cent off and we running whole day from we opening right to 10:00pm," Anthony Pearson, Lloyd's managing director told the Jamaica Observer West.<br /> <br /> Customers who shop at A&V Home Decor, located at 1 Harbour Street, Montego Bay will be treated to discounts ranging from five to 15 per cent.<br /> <br /> "I am offering between five to 15 per cent discounts on selected items," Alethia Thorpe, proprietor of A&V Home Decor, said.<br /> <br /> At the Fashion Hut, located on Market Street in the resort city of Montego Bay, shoppers will get bargains of up to 50 per cent off selected items.<br /> <br /> "Bargain hunters can expect up to 50 per cent off some of the clothes and shoes. We also just getting in new supplies of shoes and those you will get 10 to 15 per cent off. Some of the brands include Clarks for men and ladies, Nine West for ladies and some popular brands," said proprietor Hope Sterling, who added that sales will start early to facilitate early shoppers.<br /> <br /> She noted too that her store will be offering refreshments throughout the day which will climax with the cutting of a "TSO cake", late evening.<br /> <br /> Dermatology Solutions at the Sagicor Shopping Centre on Howard Cooke Boulevard, which will this week be celebrating its 10 anniversary, will be offering items at discounted rates of up to 20 per cent.<br /> <br /> "We are having stuff all week. For TSO we giving 20 per cent discounts on medi spa services, gift certificates...," Dr Arusha Campbell-Chambers said. Her establishment will be opened from 10:00am to 5:00pm.<br /> <br /> She said a wellness fair will also be held on the grounds of Sagicor Centre, where free blood pressure checks and free anti-stress massages will be offered.<br /> <br /> Customers will also get a chance to win gift certificates, Dr Campbell-Chambers told the Observer West.<br /> <br /> Shoppers can expect massive discounts at the Fontana Pharmacy in the Fairview Shopping Complex.<br /> <br /> "We are offering from 20 to 25 per cent off... household items, cosmetic items, as well as back-to- school items, so expect a whole lot of savings," said Sacha Walters Gregory, marketing manager at Fontana. And of course we have extended specials for the entire weekend -- from Friday right up to Sunday. But they get the biggest discounts on TSO night at our five locations -- Mandeville, Montego Bay, Ocho Rios, Savanna-la-Mar and Barbican."<br /> <br /> A long list of other retailers across Montego Bay and Savanna-la-Mar, in Westmoreland, will also be participating in the annual event.<br /> <br /> Meanwhile, a number of shoppers told the Observer West that they are looking forward to the bargains.<br /> <br /> "I definitely will be out there looking for some of the bargains," said Michelle Scott, a resident of Trelawny. "Take Style Out is really an excellent initiative."<br /> <br /> Other Trelawny residents too say that they will be journeying to the resort city of Montego Bay today to "enjoy the massive savings that will be offered during TSO".<br /> <br /> http://www.jamaicaobserver.com/assets/12237928/Anthony-Pearson-1_w300.jpg http://www.jamaicaobserver.com/assets/12237916/Dr-Arusha-Campbell-Chambers_w300.jpg http://www.jamaicaobserver.com/assets/12237912/Hope-Sterling_w300.jpg Observer West Thursday, October 01, 2015 12:00 AM 3...2...1...SHOP! -- Counting down to TSO http://www.jamaicaobserver.com/takesstyleout/3---2---1---SHOP-----Counting-down-to-TSO_19230317 THE countdown has officially begun! With only seven days left until the retail event of the year - Jamaica Observer Takes Style Out - the Jamaica Yellow Pages hosted its final seminar for retailers in preparation for the six-year-old retail extravaganza. Retailers from Mandeville gathered at the second largest hotel property on the south coast and one of the largest conference properties islandwide, the Golf View Hotel, for a workshop to prepare retailers to be the destination of choice for the exodus of fashionistas on October 1.<br /> <br /> The workshop was filled with vibrant presentations from a multiplicity of veterans in retail, marketing and customer service. Jamaica Observer Senior Associate Editor, Lifestyle and Social Content, and conceptualiser of TSO Novia McDonald-Whyte, in her opening remarks, highlighted to retailers, "TSO is not only about getting retailers inside your store, it's about getting them to spend," which opened the floor for presenters to show how to get customers inside stores, how to get them to spend and how to get them to keep coming back. Master of ceremonies and marketing manager of the Jamaica Yellow Pages Ayanna Kirton underscored the need to support local businesses. <br /> <br /> Other noted presenters were: Yellow Pages Digital Manager Rasheed Girvan who presented digital marketing tips; Nadine Burrowes-Seaga, who in her presentation urged retailers to ensure the basics of customer service - smile, eye contact, listening and saying thank you. Creative Director of Karen Booker Design Group Karen Booker spoke about store aesthetics to improve the customer experience, outlining that a combination of good customer service and a dazzling ambiance will create new customers and encourage customer loyalty. Interior designer and columnist Cecile Levee gave a brilliant presentation on impactful store window displays, showing how household items such as ply board, paint and the vehemently detested plastic flowers can be used to make beautiful window displays that will pique interest in passers-by enough to get them inside the store on Thursday, October 1 for The Jamaica Observer Takes Style Out.<br /> <br /> 3...2...1...SHOP! -- Counting down to TSO<br /> <br /> --> http://www.jamaicaobserver.com/assets/12222568/tso25a_w300.jpg http://www.jamaicaobserver.com/assets/12222573/tso25b_w300.jpg http://www.jamaicaobserver.com/assets/12222575/tso25c_w300.jpg Local Lifestyle Saturday, September 26, 2015 2:00 AM VIDEO: It's All In The Details http://www.jamaicaobserver.com/takesstyleout/It-s-All-In-The-Details_19228904 WITH just two weeks until shopaholics indulge in a five-hour islandwide discount bonanza at their favourite retailers for the Jamaica Observer Takes Style Out-initiated venture, retailers and entrepreneurs from the fashion, beauty, home furnishing, digital media, and even the ice-manufacturing industries gathered for an enlightening seminar hosted by the Jamaica Yellow Pages (JYP) at the Spanish Court Hotel on Monday.<br /> <br /> Free to all interested retailers, the four-presenter morning session held in the hotel's stark white Valencia Room, addressed contemporary retail trends from the viewpoint of JYP Digital Marketing Manager Kimone Singh; the business payoffs of website development and maintainenance of an online storefront, which were talking points for JYP Digital Sales Manager Rasheed Girvan; steps to cultivate a culture of service delivery excellence for both customer and staff members, which was expounded on by customer service coach Nadine Burrowes-Seaga; and a walk-through of how to create visually enticing store windows and interiors to attract customers by Karen Booker, CEO of Karen Booker Design Group.<br /> <br /> Jamaica Observer Takes Style Out is slated to take place on Thursday, October 1.<br /> <br /> It's All In The Details <br /> <br /> --> http://www.jamaicaobserver.com/assets/12189523/BCC_2094_w300.jpg http://www.jamaicaobserver.com/assets/12189521/BCC_2108_w300.jpg http://www.jamaicaobserver.com/assets/12189623/BCC_2215_w300.jpg http://www.jamaicaobserver.com/assets/12192446/BCC_2270_w300.jpg http://www.jamaicaobserver.com/assets/12192445/BCC_2281_w300.jpg http://www.jamaicaobserver.com/assets/12192420/BCC_2157_w300.jpg http://www.jamaicaobserver.com/assets/12192389/BCC_2203_w300.jpg http://www.jamaicaobserver.com/assets/12192372/BCC_2096_w300.jpg http://www.jamaicaobserver.com/assets/12192370/BCC_2278_w300.jpg http://www.jamaicaobserver.com/assets/12192369/BCC_2282_w300.jpg http://www.jamaicaobserver.com/assets/12192368/BCC_2091_w300.jpg http://www.jamaicaobserver.com/assets/12192353/BCC_2187_w300.jpg http://www.jamaicaobserver.com/assets/12192352/BCC_2187_w300.jpg Fashion's Night Out Wednesday, September 16, 2015 2:00 AM Give back while you swipe with NCB at Take Style Out! http://www.jamaicaobserver.com/takesstyleout/Give-back-while-you-swipe-with-NCB-at-Take-Style-Out-_17666672 WHAT'S better than scoring a great deal or discount? Earning additional rewards atop them and contributing to Jamaica's educational system.<br /> <br /> Shoppers across the country will get to celebrate today's Jamaica Observer Take Style Out (TSO) five-hour discount shopping spree with rewards from Jamaica's preferred credit card line -- NCB KeyCard<br /> <br /> NCB will be offering amazing rewards when shoppers swipe their NCB KeyCard during Jamaica's premium one-night shopping experience -- Take Style Out.<br /> <br /> For the NCB KeyCard Cash, cardholders will get up to one per cent cash back, while NCB Classic KeyCard holders will earn up to five per cent cash back (up to a maximum of $500) at TSO retailers island wide or across our 9000-strong merchant network.<br /> <br /> At the same time, NCB Lovebird KeyCard account holders will get a stylish double take and earn two times travel reward points for every $62.50 spent, and NCB Gold KeyCard holders will get exclusive discounts and earn up to three per cent cash back when they swipe their cards during Take Style Out.<br /> <br /> Also, shoppers can give back to the country's children every time they swipe their KeyCards under NCB's relaunched Jamaican Education Initiative. This gives KeyCard holders the opportunity to contribute to the education of Jamaican children at no cost to them.<br /> <br /> So, go cashless today while shopping and enjoy exclusive benefits and bonuses from the card that gives you more --more savings, more security and the ultimate convenience.<br /> <br /> Give back while you swipe with NCB at Take Style Out!<br /> <br /> --> http://www.jamaicaobserver.com/assets/11102712/tso2_w300.jpg Local News Thursday, October 02, 2014 2:00 AM VIDEO: Countdown to TSO - Sabritru http://www.jamaicaobserver.com/takesstyleout/Countdown-to-TSO---Sabritru_17581127 Head downtown on Thursday to Sabritru Location: 32-34 Orange Street<br /> <br /> Why? For straight off the runway trends from lavendar wigs to RiRi's Chanelesque shades and lots in between. Think Gotham chic if New York is your thang or High Street worthy if city London is your preferred playground.<br /> <br /> Owner/Buyer/Creative director Trusha Beecham opened the 9,000 sq ft retail expanse some three years and has built a loyal client base of musicians, stylists, fashionistas and guys and gals with somewhere to go.<br /> <br /> "Jamaican women can rival any front row in New York, London, Milan and Paris," states Beecham... no disputing that.<br /> <br /> Here's an exclusive peek inside. Are you counting down to the Jamaica Observer Takes Style Out?<br /> <br /> COUNTDOWN TO TSO - SABRITRU<br /> <br /> --> http://www.jamaicaobserver.com/assets/11070854/DSC_7197_w300.jpg http://www.jamaicaobserver.com/assets/11070855/DSC_7406_w300.jpg http://www.jamaicaobserver.com/assets/11070856/DSC_7441_w300.jpg http://www.jamaicaobserver.com/assets/11070862/DSC_7217_w300.jpg http://www.jamaicaobserver.com/assets/11070863/DSC_7262_w300.jpg http://www.jamaicaobserver.com/assets/11070864/DSC_7275_w300.jpg Local Lifestyle Monday, September 22, 2014 2:00 AM TSO Time http://www.jamaicaobserver.com/takesstyleout/TSO-Time_17583745 MANDEVILLE, Manchester &mdash; Thursday October 2 will mark this year's staging of Jamaica Observer 'Takes Style Out' (TSO) and retailers in major towns across the island are in preparation mode.<br /> <br /> From 5:00 pm -10:00 pm on the night, patrons will get an opportunity to benefit from substantial discounts at participating stores. In Central Jamaica, the shopping experience will take place in Mandeville, Santa Cruz, Christiana, Junction and May Pen.<br /> <br /> Potential customers in St Elizabeth will have wider options this year as, for the first time, stores in Black River, the parish capital, will be participating in the event.<br /> <br /> KWH2082: Classified & regional sales supervisor at Jamaica Observer Eileen Chambers (2nd left) promotes TSO with staff at Delcam Spotlight, Manifest Plaza Santa Cruz.<br /> <br /> BABY ESSENTIAL: Dexter Thompson (left) and Camille Ramcharam of Baby Essential Maternity store at Mandeville Plaza are ready for TSO.<br /> <br /> SMART BOX: (From left) Charlene Lily, Lamor Green and Shani Blair of Smart Box in Mandeville<br /> <br /> TRENDY VIBES: Camille LaBeach of Trendy Vibes, Intown Plaza, Junction St Elizabeth<br /> <br /> GRIFFITHS COMPU-MAX: Brenton Griffiths (right) and Latiesha Johnson at Griffiths Compu-Max, Mandeville<br /> <br /> CAVALLIS: Michelle Jones of Cavallis Fashion Block at George Kirby's Plaza, Christiana<br /> <br /> MIK's HAIR: Mikhali Boyd of Mik's Hair& Beauty Supplies, Mandeville<br /> <br /> BEST BUY GOLD SHOP: Joan Palmer of Best Buy Gold Shop, High Street Black River<br /> <br /> KAREN's FASHION: Karen Pusey, Karen's Fashion in Black River<br /> <br /> LAJ FASHION: Carol Black singing up for TSO at LAJ Fashion, Black River<br /> <br /> (PHOTOS: SUZANNE ROPER )<br /> <br /> TSO Time<br /> <br /> --> http://www.jamaicaobserver.com/assets/11070309/_KWH2082--2-_w300.jpg http://www.jamaicaobserver.com/assets/11070307/Baby-Essential-_w300.jpg http://www.jamaicaobserver.com/assets/11070495/Smart-Box-_w300.jpg http://www.jamaicaobserver.com/assets/11070505/Cavallis-_w300.jpg http://www.jamaicaobserver.com/assets/11070517/Griffiths-Compu-Max_w300.jpg Central News Monday, September 22, 2014 12:05 AM