Jamaica Observer http://www.jamaicaobserver.com/ JamaicaObserver.com, the most concise and in-depth website for news coverage on Jamaica and the Caribbean. Updated daily 7 days a week, 24 hours a day en-us copyright Jamaica Observer, 2011 At The Seams http://www.jamaicaobserver.com/takesstyleout/At-The-Seams_74888 TUESDAY evening last in our bustling capital city and13 fashionistas, representing diverse success stories in music, politics, law, fitness, banking, and business, have reached post-work consensus to detour to the LMR commercial complex on Lady Musgrave Road.<br /> <br /> Invited to the eponymous atelier of Keneea Linton-George, the readyto- wear designer of the Keneea Linton label, who having partnered with Jamaica Observer Takes Style Out, was all set to co-host this influential coterie for the first Seamlessly Stitched pop-up dinner and salon. Chef and caterer Oji Jaja, the executive culinary artiste of Ashebre, effortlessly laid out an either-or menu of gourmet salmon and duck as Veuve Clicquot and Apothic Wines &mdash; both J Wray & Nephew distributions &mdash; added bubbly and blends to the festive conversation, ultimately wrapped with conscious bites of p&acirc;tissier Nadine Burie&rsquo;s hazelnut chocolate mousse gateau. Then there was Visa Signature, which, courtesy of the National Commercial Bank, served as a save-the-date whisper of Thursday, October 6 while the Linton-George muses, all dressed in her originals, answered house-favoured questions posed by Keneea Linton shirtdress enthusiast and Jamaica Observer Senior Associate Editor &mdash; Lifestyle & Social Content Novia McDonald-Whyte. SO now recollects&hellip;<br /> <br />  <br /> <br /> <br /> <br /> Thalia Lyn<br /> <br /> Island Grill CEO & Honorary Consul General to the Kingdom of Thailand <br /> <br /> How did your first Keneea Linton make you feel?<br /> <br /> &ldquo;It made me feel like a diva.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Linton-George is such a perfectionist.&rdquo;<br /> <br /> Kerri-Anne Reckord <br /> <br /> Attorney-at-law & wine consultant<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;It&rsquo;s very dear to me. It&rsquo;s a Christmas present from my husband Christopher. I&rsquo;m very attached to it. It&rsquo;s red, and it&rsquo;s beautiful.&rdquo;<br /> <br /> How did it make you feel?<br /> <br /> &ldquo;The femininity &mdash; Keneea Linton makes you feel like a princess/queen.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Keneea Linton-George is exactly the sort of designer that I&rsquo;ve been looking for her. Her work is classic and timeless.&rdquo;<br /> <br /> Rose Tavares-Finson <br /> <br /> Fitness specialist<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Linton-George takes you out of the box. And, introduces you to a new you.&rdquo;<br /> <br /> Neadene Shields-Tufton <br /> <br /> Managing Director, Bahama Traders<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;I&rsquo;m impressed with the classiness and beauty of Keneea Linton. Linton-George knows her craft.&rdquo;<br /> <br /> Belinda Williams <br /> <br /> Manager, Group Corporate Communications, Brand and Philanthropy,<br /> <br /> National Commercial Bank <br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;A dynamic trenchcoat dress, that I first saw on Linton-George.&rdquo;<br /> <br /> How did it make you feel?<br /> <br /> &ldquo;How can you be comfortable and powerful at the same time? That&rsquo;s what that dress does for me. It&rsquo;s so versatile.&rdquo;<br /> <br /> Amoi Leon-Issa<br /> <br /> Director, Caribbean VIP<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;In about 2004/2005, my first piece was a lovely, black and white silk halter dress with gold ornamental details that I modelled for Keneea. At my college graduation, I wore that dress and I still have it to this day.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;I&rsquo;m completely hooked. Whatever I choose to wear, is made to fit me perfectly.&rdquo;<br /> <br /> Lisa Hanna <br /> <br /> Member of Parliament, St Ann South East<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;I have pieces from when Linton-George sewed out of her house, which I have worn to death.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Her international standards.&rdquo;<br /> <br /> Carolyn Bolt-Nicholas<br /> <br /> Group Manager, Human Resources & Administration <br /> <br /> Supreme Ventures<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;From the days of helping Linton-George at Caribbean Fashion Week, I&rsquo;ve had my first pieces from her. Since she&rsquo;s opened the shop, my first piece was a shirtdress before it even hit the racks. I was like I need one; I need two; I need three!&rdquo;<br /> <br /> <br /> <br /> Kimala Bennett <br /> <br /> Managing Director, <br /> <br /> The Lab<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;A black jumpsuit, which she literally sewed on me, for a Caribbean Fashion Week.&rdquo;<br /> <br /> How did it make you feel?<br /> <br /> &ldquo;I appreciate the passion that comes out in the clothing.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Keneea understands my style. Her work is very classy yet edgy. The service is impeccable.&rdquo;<br /> <br /> Tshani Jaja <br /> <br /> Marketing Manager, Communications,<br /> <br /> Global Directories<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;A shirtdress I bought as a gift to myself for Christmas.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;The stitching is done so well. Linton-George is a perfectionist. The quality of her work is excellent.&rdquo;<br /> <br /> Cindy Breakspeare <br /> <br /> Musician <br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Keneea Linton suits my style &ndash; the 50s-inspired look. And, I believe strongly in supporting Jamaican-made.&rdquo;<br /> <br /> Marlene Malahoo-Forte <br /> <br /> Attorney General of Jamaica<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;One of the label&rsquo;s signature black dresses.&rdquo;<br /> <br /> How did it make you feel?<br /> <br /> &ldquo;Confident; like I was stepping out to meet the world.&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;I&rsquo;m committed to supporting the local designer. Fashion is a major contributor to the economy.&rdquo;<br /> <br /> Audrey McIntosh <br /> <br /> Private Banking Centre Manager,<br /> <br /> National Commercial Bank<br /> <br /> What was your first Keneea Linton Design?<br /> <br /> &ldquo;A white shirtdress. Each time I walked somebody was saying to me &lsquo;What a lovely dress!&rsquo;&rdquo;<br /> <br /> What keeps you coming back? <br /> <br /> &ldquo;Her pieces are timeless. Nowadays when we buy, we have to buy wisely. The fact that I can put it down and wear it a couple years time, and it still looks good, that is important to me.&rdquo;<br /> <br /> http://www.jamaicaobserver.com/assets/13310153/230238_57618_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310148/230231_57611_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310144/230227_57608_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310150/230226_57607_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310142/230243_w300.jpg http://www.jamaicaobserver.com/assets/13310146/230221_57604_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310147/230245_57625_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310145/230229_57609_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310149/230232_57612_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310143/230235_57615_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310141/230239_57619_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310152/230220_57603_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310154/230241_57621_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310155/230244_57624_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310156/230240_57620_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310157/230246_57626_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310158/230230_57610_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310159/230219_57602_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310160/230234_57614_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310161/230217_57601_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310162/230222_57605_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310163/230242_57622_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310164/230237_57617_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310165/230236_57616_repro_w300.jpg http://www.jamaicaobserver.com/assets/13310166/230233_57613_repro_w300.jpg Fashion's Night Out Sunday, September 25, 2016 12:00 AM All Woman: Fashion - TSO edition http://www.jamaicaobserver.com/takesstyleout/All-Woman--Fashion---TSO-edition_73989 Scoping the scene of the Rock Fab Issue launch party devised by the annual Jamaica Observer Takes Style Out camp, AWF wasn&rsquo;t at all surprised to see the fabulous guests having a ball in their equally fabulous duds. From Louis Vuttion to Carlton Brown, the crowd was no bore. Feast your eyes on a few of Jamaica&rsquo;s hottest looks of the night.<br /> <br /> http://www.jamaicaobserver.com/assets/13296971/228475__w300.jpg http://www.jamaicaobserver.com/assets/13296972/228159__w300.jpg http://www.jamaicaobserver.com/assets/13296974/228298__w300.jpg http://www.jamaicaobserver.com/assets/13296979/228155__w300.jpg http://www.jamaicaobserver.com/assets/13296975/228177__w300.jpg http://www.jamaicaobserver.com/assets/13296976/228311__w300.jpg http://www.jamaicaobserver.com/assets/13296978/228180__w300.jpg http://www.jamaicaobserver.com/assets/13296977/228156__w300.jpg http://www.jamaicaobserver.com/assets/13296973/227931__w300.jpg http://www.jamaicaobserver.com/assets/13295173/228275__w300.jpg http://www.jamaicaobserver.com/assets/13295174/228264__w300.jpg http://www.jamaicaobserver.com/assets/13296981/228472__w300.jpg All Woman Monday, September 19, 2016 12:00 AM A September to remember: The Rock Fab Issue http://www.jamaicaobserver.com/takesstyleout/SO-Rock-Fab-Issue_74084 The <br /> <br /> Jamaica Observer Takes Style Out is officially back on Thursday, October 6 and to get fashionistas and dapper dans sufficiently hyped for the annual retail pilgrimage that sees stores from around the island slashing prices and entertaining customers, the newspaper invited prospective shoppers to a Rock Fab Issue club night in Portmore, at The Hive, the former home of Famous.<br /> <br /> With libations freely flowing from Red Stripe, a part of the Heineken company, and against the backdrop of a setting designed by Free Spiritz Jamaica painters Eon & Robby, event designer Audia Archibald, Mara Made Designs front woman Tamara Harding and the team from Main Events, patrons comtemplated the question: &lsquo;What&rsquo;s your personal style?&rsquo;<br /> <br /> SO<br /> <br /> unfurls its big September Issue. What? Did you not know that Jamaica is the epicentre of style? Now you do!<br /> <br /> http://www.jamaicaobserver.com/assets/13292410/228593__w300.jpg http://www.jamaicaobserver.com/assets/13292409/228596__w300.jpg http://www.jamaicaobserver.com/assets/13292420/228597__w300.jpg http://www.jamaicaobserver.com/assets/13292426/228598__w300.jpg http://www.jamaicaobserver.com/assets/13292422/228599__w300.jpg http://www.jamaicaobserver.com/assets/13292431/228600__w300.jpg http://www.jamaicaobserver.com/assets/13292417/228601__w300.jpg http://www.jamaicaobserver.com/assets/13292414/228603__w300.jpg http://www.jamaicaobserver.com/assets/13292411/228605__w300.jpg http://www.jamaicaobserver.com/assets/13292421/228606__w300.jpg http://www.jamaicaobserver.com/assets/13292415/228607__w300.jpg http://www.jamaicaobserver.com/assets/13292419/228608_w300.jpg http://www.jamaicaobserver.com/assets/13292424/228609__w300.jpg http://www.jamaicaobserver.com/assets/13292412/228610_w300.jpg http://www.jamaicaobserver.com/assets/13292436/228595__w300.jpg http://www.jamaicaobserver.com/assets/13292437/228619__w300.jpg http://www.jamaicaobserver.com/assets/13292438/228604__w300.jpg Fashion's Night Out Sunday, September 18, 2016 12:00 AM Rocking NYFW http://www.jamaicaobserver.com/takesstyleout/Rocking-NYFW_73754 As we in Jamaica are preparing for the fabulous and ever- growing Take Style Out (TSO) slated for Thursday, October 6, our Rock stars &ndash; notably Alicia Burke, Barbra-Lee Grant, Tami Williams, Kai Newman, Jeneil Williams, Aneita Moore, Shena Moulton and Jalon Wilson are rocking the New York Fashion Week runways. Feast your eyes.<br /> <br /> http://www.jamaicaobserver.com/assets/13282096/228094__w300.jpg http://www.jamaicaobserver.com/assets/13276416/227459__w300.jpg http://www.jamaicaobserver.com/assets/13282098/228071__w300.jpg http://www.jamaicaobserver.com/assets/13282099/228048__w300.jpg http://www.jamaicaobserver.com/assets/13282100/228044__w300.jpg http://www.jamaicaobserver.com/assets/13282101/228093__w300.jpg http://www.jamaicaobserver.com/assets/13282102/228091__w300.jpg http://www.jamaicaobserver.com/assets/13282103/228075__w300.jpg http://www.jamaicaobserver.com/assets/13282104/228046__w300.jpg http://www.jamaicaobserver.com/assets/13282105/228089__w300.jpg http://www.jamaicaobserver.com/assets/13282106/228047__w300.jpg http://www.jamaicaobserver.com/assets/13282107/228074__w300.jpg http://www.jamaicaobserver.com/assets/13282108/228051__w300.jpg http://www.jamaicaobserver.com/assets/13282109/228092__w300.jpg http://www.jamaicaobserver.com/assets/13282110/228090__w300.jpg http://www.jamaicaobserver.com/assets/13282111/228073__w300.jpg http://www.jamaicaobserver.com/assets/13282112/228043__w300.jpg http://www.jamaicaobserver.com/assets/13282113/228068__w300.jpg Local Lifestyle Tuesday, September 13, 2016 12:00 AM TSO a success in MoBay http://www.jamaicaobserver.com/takesstyleout/TSO-a-success-in-MoBay_19232478 BY HORACE HINES Observer West reporter MONTEGO BAY, St James &mdash; Not even the heavy early evening showers associated with Hurricane Joaquin could put a damper on shoppers' quest to capitalise on bargains offered at stores participating in the Jamaica Observer's yearly Takes Style Out (TSO) in Montego Bay last Thursday.<br /> <br /> Most of the sales activities were concentrated, however, at outlets along St James Street and the Fairview Shopping Centre in the resort city.<br /> <br /> Anthony Pearson, the managing director of Lloyd's Department Store was encouraged by the flow of shoppers into his Fairview and St James Street establishments.<br /> <br /> "There are two types of shoppers - you have the shoppers for TSO who will look for the bargains. But then the smart shopper now is looking for the new merchandise which they are getting at a significant discounted price. And that's why our base of 25 per cent discount is significant. Anything them [shoppers] touch, the minimum discount is 25 percent, and that is significant," Pearson said.<br /> <br /> Pearson, a seasoned businessman, argued that the event pumps life into retailing.<br /> <br /> "TSO has injected some life into retail, which at this time of the year is quite dormant and sluggish. So the timing is now good because it gives us a little breather between back-to-school and it has injected some life into retail, which wouldn't have been there. All things considered it is much appreciated and I think retail therapy is at its best," Pearson said.<br /> <br /> Remekie McIntosh, manager of Maxi's Department store was equally upbeat about sales at his Fairview Shopping Centre location.<br /> <br /> "We had a big rush at 5:00pm and then the rains came and it slowed down. But the shoppers kept coming after the rain. I think people have really grabbed on to the whole concept of Takes Style Out," he said.<br /> <br /> Fontana MoBay located in the Fairview Shopping Centre, also reported brisk business.<br /> <br /> There, a large turnout of shoppers was on hand to capitalise on the huge discounts. Many of the shoppers came before the 5 o'clock official start of TSO.<br /> <br /> Like retailers, customers were equally satisfied.<br /> <br /> A male shopper, who gave his name as 'Flexa', was elated at the bargain he got purchasing a pair of Reebok sneakers for his brother at Peter's Fashion on St James Street.<br /> <br /> "Mi a buy one Classic for mi [brother]. The Styles Out thing cut down some of the prices and that is what I respect. So Styles Out valuable, and we give thanks," he told the Observer West.<br /> <br /> Shopper Paul Campbell was also pleased with the discounted prices.<br /> <br /> "At most of the places, the prices are reasonable. So far so good. It is a good little venture," Campbell said.<br /> <br /> http://www.jamaicaobserver.com/assets/12261073/Fontana_w300.jpg http://www.jamaicaobserver.com/assets/12261070/Super-Centre_w300.jpg Fashion's Night Out Thursday, October 08, 2015 12:00 AM Cha-ching Cha-ching http://www.jamaicaobserver.com/takesstyleout/Cha-ching-Cha-ching-_19232127 The shoppers were out in droves last Thursday evening to participate in the biggest shopping event of the year. We continue our wrap-up of the Jamaica Observer Takes Style Out sales event with check-ins at two of our favourite retail therapy haunts: Flirt Boutique and Endless Summer Boutique.<br /> <br /> (PHOTOS: JOSEPH WELLINGTON)<br /> <br /> http://www.jamaicaobserver.com/assets/12261941/DSC_1985_w300.jpg http://www.jamaicaobserver.com/assets/12261940/DSC_1955_w300.jpg http://www.jamaicaobserver.com/assets/12261935/DSC_1981_w300.jpg http://www.jamaicaobserver.com/assets/12261933/DSC_2005_w300.jpg http://www.jamaicaobserver.com/assets/12261932/DSC_1993_w300.jpg http://www.jamaicaobserver.com/assets/12261925/DSC_2003_w300.jpg Fashion's Night Out Thursday, October 08, 2015 2:00 AM Mixed reviews from Take Style Out newcomers http://www.jamaicaobserver.com/takesstyleout/Mixed-reviews-from-Take-Style-Out-newcomers-_19232019 MANDEVILLE, Manchester- Some merchants are now seasoned to the Jamaica Observer Take Style Out (TSO), which has been boosting their earning potential over the years, but for others in Mandeville it was a first time experience on Thursday last.<br /> <br /> It was a learning curve for all and retailers who caught on quickly reaped maximum benefits.<br /> <br /> Only two months in business Pablo's Hair and Beauty Supplies started offering discounts from as early as 9:30 am and had a plan to end the night when customers were no longer coming to the store.<br /> <br /> "Fabulous experience," owner Paul Bernard told the Jamaica Observer from his South Race Course Road location.<br /> <br /> He said the decision was made to give maximum 15% discount because outside of some hair extensions, generally the store does not price items beyond $2,500.<br /> <br /> Another retailer that was both new to business and to TSO was MajorKit Sports at the Orange Plaza on Caledonia Road.<br /> <br /> At about 8:30 pm owner C'Lloyd Walker sat alone in the establishment but he seemed relaxed.<br /> <br /> He said there were customers earlier in the evening and that he had put aside items for some who he was expecting to return.<br /> <br /> Walker said that rain at a point during the night may have affected the outcome but he also understood the teething pains of a new business having only been around since February.<br /> <br /> He said his approach generally has not really been to rely on walk-in but to go into schools and promote his products as educational institutions are his direct target market.<br /> <br /> Glambition at Levy's Plaza started early and was offering 20-50% on items including clothes, perfumes and colognes but according to owner Bobbette Dennis she did not get the boost in sales that she expected.<br /> <br /> In retrospect, she said that the experience could possibly have been improved if she had done more to promote what she had on sale.<br /> <br /> The unique situation for Tha Klozet clothing store, is that the three years that they have participated they have been at different locations in the town.<br /> <br /> Now at Charley's Plaza, store representatives say that they had a better experience last year as despite using social media to help to get customers attention about what was on offer they have not really seen a boost in sales.<br /> <br /> Notwithstanding the varying experiences, the retailers visited all seemed interested in being a part of TSO in future.<br /> <br /> Some of the other store stops were at Blackout Boutique at Elethe Mall, Kirlew's Closet at Charley's Plaza and T'mani Shoetique, which had plans to take the sale into the weekend.<br /> <br /> - Alicia Sutherland<br /> <br /> http://www.jamaicaobserver.com/assets/12251937/DSC00850_w300.jpg http://www.jamaicaobserver.com/assets/12251936/DSC00852_w300.jpg http://www.jamaicaobserver.com/assets/12251935/DSC00853_w300.jpg http://www.jamaicaobserver.com/assets/12251934/DSC00855_w300.jpg http://www.jamaicaobserver.com/assets/12251928/DSC00845_w300.jpg http://www.jamaicaobserver.com/assets/12251927/DSC00848_w300.jpg http://www.jamaicaobserver.com/assets/12251924/DSC_2468_w300.jpg http://www.jamaicaobserver.com/assets/12251923/_DSC0923--3-_w300.jpg http://www.jamaicaobserver.com/assets/12251922/_DSC0916--2-_w300.jpg http://www.jamaicaobserver.com/assets/12251921/DSC_2423_w300.jpg http://www.jamaicaobserver.com/assets/12251920/_DSC0920_w300.jpg http://www.jamaicaobserver.com/assets/12251918/DSC_2478_w300.jpg Central News Monday, October 05, 2015 2:00 AM A shoppers' night in Santa Cruz http://www.jamaicaobserver.com/takesstyleout/A-shoppers--night-in-Santa-Cruz-_19232026 Santa Cruz was not to be left out of the shopping extravaganza Takes Style Out (TSO) promoted by the Jamaica Observer. Photographer Ainsley Clarke recorded some of the highlights.<br /> <br /> http://www.jamaicaobserver.com/assets/12251937/DSC00850_w300.jpg http://www.jamaicaobserver.com/assets/12251936/DSC00852_w300.jpg http://www.jamaicaobserver.com/assets/12251935/DSC00853_w300.jpg http://www.jamaicaobserver.com/assets/12251934/DSC00855_w300.jpg http://www.jamaicaobserver.com/assets/12251928/DSC00845_w300.jpg http://www.jamaicaobserver.com/assets/12251927/DSC00848_w300.jpg http://www.jamaicaobserver.com/assets/12251924/DSC_2468_w300.jpg http://www.jamaicaobserver.com/assets/12251923/_DSC0923--3-_w300.jpg http://www.jamaicaobserver.com/assets/12251922/_DSC0916--2-_w300.jpg http://www.jamaicaobserver.com/assets/12251921/DSC_2423_w300.jpg http://www.jamaicaobserver.com/assets/12251920/_DSC0920_w300.jpg http://www.jamaicaobserver.com/assets/12251918/DSC_2478_w300.jpg Central News Monday, October 05, 2015 2:00 AM Here's To Happy Shopping! http://www.jamaicaobserver.com/takesstyleout/Here-s-To-Happy-Shopping-_19231754 Not wanting to miss out on tempting discounts offered by retailers at the Jamaica Observer Takes Style Out (TSO) islandwide event, hordes of shoppers flocked to boutiques and department stores last Thursday to indulge in the much-hyped, five-hour annual sale experience. Stores within the South Avenue belt, and shopping plazas lining Constant Spring Road had visibly steady to brisk customer traffic, with retailers who opted to up the discount mark above 50 per cent ringing up significantly better business at their cash registers.<br /> <br /> We're catching up with the rack-browsing, NCB credit card-toting TSO shoppers seen at Ammar's, KERRY manwomanhome, Kerry Kay's, Lee's Fifth Avenue, Angela's, and elsewhere.<br /> <br />  <br /> <br /> http://www.jamaicaobserver.com/assets/12250081/DSC_2095_w300.jpg http://www.jamaicaobserver.com/assets/12250080/DSC_0644_w300.jpg http://www.jamaicaobserver.com/assets/12250079/DSC_0595_w300.jpg http://www.jamaicaobserver.com/assets/12249681/DSC_0670_w300.jpg http://www.jamaicaobserver.com/assets/12249635/DSC_0663_w300.jpg http://www.jamaicaobserver.com/assets/12249583/DSC_0545_w300.jpg http://www.jamaicaobserver.com/assets/12249582/DSC_0655_w300.jpg http://www.jamaicaobserver.com/assets/12249581/DSC_0647_w300.jpg http://www.jamaicaobserver.com/assets/12249580/DSC_0708_w300.jpg http://www.jamaicaobserver.com/assets/12249576/DSC_0707_w300.jpg http://www.jamaicaobserver.com/assets/12249572/DSC_0533_w300.jpg http://www.jamaicaobserver.com/assets/12249564/DSC_0601_w300.jpg http://www.jamaicaobserver.com/assets/12249553/DSC_0614_w300.jpg Local Entertainment Sunday, October 04, 2015 2:00 AM Local retailers want TSO twice per year http://www.jamaicaobserver.com/takesstyleout/Local-retailers-want-TSO-twice-per-year_19231847 BY KARENA BENNETT Business reporter bennettk@jamaicaobserver.com FOLLOWING another successful year of Take Style Out (TSO), local retailers are now pushing for the event to be hosted twice per year.<br /> <br /> The five-hour shopping spree has businesses advocating for the event to be held in March next year, as opposed to only in October, as a result of the revenue boost it brought to the retail industry and other sectors of the economy.<br /> <br /> "It would be great if we could get another event in a slow period like March," Sherika Todd, regional manager of Glitzzy Hair in Clock Tower Plaza, St Andrew told the Jamaica Observer.<br /> <br /> "Just yesterday I was saying to my staff that we could have up to three Takes Style Out events for the year as our company almost doubled sales for the day. This year was much better for us than last year, but our Montego Bay office didn't do so well because it rained."<br /> <br /> Retailers expressed that having the first TSO hosted in March would increase economic activities following back-to-school shopping in January and Valentine's day celebrations in February.<br /> <br /> "Other seasons like Christmas and summer will have good sales because people usually save to buy clothes for parties. But nothing happens in March so it's the best month," store manager at Hair in Style, Coral Getfield stated.<br /> <br /> TSO, an initiative of the Jamaica Observer has increased the revenue intake of many businesses after the back-to-school period over the last six years. Once again, the event has shown its magnitude by bringing life back to the retail industry during the seventh staging last Thursday.<br /> <br /> Chief Executive Officer of the Jamaica Chamber of Commerce, Terron Fearon applauded the Jamaica Observer for the conceptualisation of an event that has maintained customer interest while increasing retail sales for both small and large businesses during the country's economic climate.<br /> <br /> "Just yesterday I was saying that the event should be held at least twice per year because of the large crowd that the store usually gets. Half-Way-Tree looks like Christmas Eve with customers and vendors," Tiffany Murray of Sashe Boutique and Salon previously told the Sunday Finance. "But I would also like it to take place earlier in the day and closer to the weekend."<br /> <br /> Other store operators reckoned that the double hosting of the TSO event will help to revive the stagnant economy without dampening the excitement it has on customers.<br /> <br /> Managing director of Lee's Fifth Avenue Beverly Moses ensured the company was properly prepared for the event last Thursday by hiring a deejay and new GraceKennedy franchise Hot Dog King to boost entertainment for the store. Additionally, Lee's hosted sample wine tasting after each purchase to enhance the customer experience.<br /> <br /> She stated that daily sales had significantly increased, but added that low cashflow from consumers somewhat impacted the day's operation.<br /> <br /> "We started our discounts from 10:00 am but it only started picking up at about 5pm. We are very grateful to the Observer for this event and we hope to triple our daily profits," Moses said.<br /> <br /> The event, now declared as a must-shop calendar event, has garnered the attention of many customers and retailers over the years. This year, TSO saw another increase in participants, totalling some 2,000 stores.<br /> <br /> Many retailers &mdash; especially young entrepreneurs &mdash; continue to view TSO as a competitive advantage over non-participating businesses from increased exposure to a wider customer base, which eventually boosts the company's bottom line. <br /> <br /> Local retailers want TSO twice per year<br /> <br /> --> http://www.jamaicaobserver.com/assets/12248553/DSC_2839_w300.jpg http://www.jamaicaobserver.com/assets/12248552/Crowdshot-TSO_w300.jpg http://www.jamaicaobserver.com/assets/12248551/Crabman-TSO-A_w300.jpg Local Business Sunday, October 04, 2015 2:00 AM TSO time http://www.jamaicaobserver.com/takesstyleout/TSO-time_19231408 BY HORACE HINES Observer West reporter MONTEGO BAY, St James Great bargains today await shoppers in western Jamaica from stores participating in Observer's yearly Takes Style Out (TSO) event.<br /> <br /> One of the participants, Lloyd's Department Store, which will commence sales from 10:00am to 10:00pm, will be offering discounts starting at 25 per cent upwards to 70 per cent on items at its St James Street and Fairview Shopping Centre locations.<br /> <br /> "Lloyd's is always a leader in these things, nobody else comes close. Where others advertise all kind of discounts, they may have one little corner with all kind of little riff raff throw down, but here the base is 25 per cent. Everything we touch is a minimum of 25 per cent off. Of course we go up to 70 per cent and more, but the base, everything... all the new... everything is 25 per cent off and we running whole day from we opening right to 10:00pm," Anthony Pearson, Lloyd's managing director told the Jamaica Observer West.<br /> <br /> Customers who shop at A&V Home Decor, located at 1 Harbour Street, Montego Bay will be treated to discounts ranging from five to 15 per cent.<br /> <br /> "I am offering between five to 15 per cent discounts on selected items," Alethia Thorpe, proprietor of A&V Home Decor, said.<br /> <br /> At the Fashion Hut, located on Market Street in the resort city of Montego Bay, shoppers will get bargains of up to 50 per cent off selected items.<br /> <br /> "Bargain hunters can expect up to 50 per cent off some of the clothes and shoes. We also just getting in new supplies of shoes and those you will get 10 to 15 per cent off. Some of the brands include Clarks for men and ladies, Nine West for ladies and some popular brands," said proprietor Hope Sterling, who added that sales will start early to facilitate early shoppers.<br /> <br /> She noted too that her store will be offering refreshments throughout the day which will climax with the cutting of a "TSO cake", late evening.<br /> <br /> Dermatology Solutions at the Sagicor Shopping Centre on Howard Cooke Boulevard, which will this week be celebrating its 10 anniversary, will be offering items at discounted rates of up to 20 per cent.<br /> <br /> "We are having stuff all week. For TSO we giving 20 per cent discounts on medi spa services, gift certificates...," Dr Arusha Campbell-Chambers said. Her establishment will be opened from 10:00am to 5:00pm.<br /> <br /> She said a wellness fair will also be held on the grounds of Sagicor Centre, where free blood pressure checks and free anti-stress massages will be offered.<br /> <br /> Customers will also get a chance to win gift certificates, Dr Campbell-Chambers told the Observer West.<br /> <br /> Shoppers can expect massive discounts at the Fontana Pharmacy in the Fairview Shopping Complex.<br /> <br /> "We are offering from 20 to 25 per cent off... household items, cosmetic items, as well as back-to- school items, so expect a whole lot of savings," said Sacha Walters Gregory, marketing manager at Fontana. And of course we have extended specials for the entire weekend -- from Friday right up to Sunday. But they get the biggest discounts on TSO night at our five locations -- Mandeville, Montego Bay, Ocho Rios, Savanna-la-Mar and Barbican."<br /> <br /> A long list of other retailers across Montego Bay and Savanna-la-Mar, in Westmoreland, will also be participating in the annual event.<br /> <br /> Meanwhile, a number of shoppers told the Observer West that they are looking forward to the bargains.<br /> <br /> "I definitely will be out there looking for some of the bargains," said Michelle Scott, a resident of Trelawny. "Take Style Out is really an excellent initiative."<br /> <br /> Other Trelawny residents too say that they will be journeying to the resort city of Montego Bay today to "enjoy the massive savings that will be offered during TSO".<br /> <br /> http://www.jamaicaobserver.com/assets/12237928/Anthony-Pearson-1_w300.jpg http://www.jamaicaobserver.com/assets/12237916/Dr-Arusha-Campbell-Chambers_w300.jpg http://www.jamaicaobserver.com/assets/12237912/Hope-Sterling_w300.jpg Observer West Thursday, October 01, 2015 12:00 AM 3...2...1...SHOP! -- Counting down to TSO http://www.jamaicaobserver.com/takesstyleout/3---2---1---SHOP-----Counting-down-to-TSO_19230317 THE countdown has officially begun! With only seven days left until the retail event of the year - Jamaica Observer Takes Style Out - the Jamaica Yellow Pages hosted its final seminar for retailers in preparation for the six-year-old retail extravaganza. Retailers from Mandeville gathered at the second largest hotel property on the south coast and one of the largest conference properties islandwide, the Golf View Hotel, for a workshop to prepare retailers to be the destination of choice for the exodus of fashionistas on October 1.<br /> <br /> The workshop was filled with vibrant presentations from a multiplicity of veterans in retail, marketing and customer service. Jamaica Observer Senior Associate Editor, Lifestyle and Social Content, and conceptualiser of TSO Novia McDonald-Whyte, in her opening remarks, highlighted to retailers, "TSO is not only about getting retailers inside your store, it's about getting them to spend," which opened the floor for presenters to show how to get customers inside stores, how to get them to spend and how to get them to keep coming back. Master of ceremonies and marketing manager of the Jamaica Yellow Pages Ayanna Kirton underscored the need to support local businesses. <br /> <br /> Other noted presenters were: Yellow Pages Digital Manager Rasheed Girvan who presented digital marketing tips; Nadine Burrowes-Seaga, who in her presentation urged retailers to ensure the basics of customer service - smile, eye contact, listening and saying thank you. Creative Director of Karen Booker Design Group Karen Booker spoke about store aesthetics to improve the customer experience, outlining that a combination of good customer service and a dazzling ambiance will create new customers and encourage customer loyalty. Interior designer and columnist Cecile Levee gave a brilliant presentation on impactful store window displays, showing how household items such as ply board, paint and the vehemently detested plastic flowers can be used to make beautiful window displays that will pique interest in passers-by enough to get them inside the store on Thursday, October 1 for The Jamaica Observer Takes Style Out.<br /> <br /> 3...2...1...SHOP! -- Counting down to TSO<br /> <br /> --> http://www.jamaicaobserver.com/assets/12222568/tso25a_w300.jpg http://www.jamaicaobserver.com/assets/12222573/tso25b_w300.jpg http://www.jamaicaobserver.com/assets/12222575/tso25c_w300.jpg Local Lifestyle Saturday, September 26, 2015 2:00 AM VIDEO: It's All In The Details http://www.jamaicaobserver.com/takesstyleout/It-s-All-In-The-Details_19228904 WITH just two weeks until shopaholics indulge in a five-hour islandwide discount bonanza at their favourite retailers for the Jamaica Observer Takes Style Out-initiated venture, retailers and entrepreneurs from the fashion, beauty, home furnishing, digital media, and even the ice-manufacturing industries gathered for an enlightening seminar hosted by the Jamaica Yellow Pages (JYP) at the Spanish Court Hotel on Monday.<br /> <br /> Free to all interested retailers, the four-presenter morning session held in the hotel's stark white Valencia Room, addressed contemporary retail trends from the viewpoint of JYP Digital Marketing Manager Kimone Singh; the business payoffs of website development and maintainenance of an online storefront, which were talking points for JYP Digital Sales Manager Rasheed Girvan; steps to cultivate a culture of service delivery excellence for both customer and staff members, which was expounded on by customer service coach Nadine Burrowes-Seaga; and a walk-through of how to create visually enticing store windows and interiors to attract customers by Karen Booker, CEO of Karen Booker Design Group.<br /> <br /> Jamaica Observer Takes Style Out is slated to take place on Thursday, October 1.<br /> <br /> It's All In The Details <br /> <br /> --> http://www.jamaicaobserver.com/assets/12189523/BCC_2094_w300.jpg http://www.jamaicaobserver.com/assets/12189521/BCC_2108_w300.jpg http://www.jamaicaobserver.com/assets/12189623/BCC_2215_w300.jpg http://www.jamaicaobserver.com/assets/12192446/BCC_2270_w300.jpg http://www.jamaicaobserver.com/assets/12192445/BCC_2281_w300.jpg http://www.jamaicaobserver.com/assets/12192420/BCC_2157_w300.jpg http://www.jamaicaobserver.com/assets/12192389/BCC_2203_w300.jpg http://www.jamaicaobserver.com/assets/12192372/BCC_2096_w300.jpg http://www.jamaicaobserver.com/assets/12192370/BCC_2278_w300.jpg http://www.jamaicaobserver.com/assets/12192369/BCC_2282_w300.jpg http://www.jamaicaobserver.com/assets/12192368/BCC_2091_w300.jpg http://www.jamaicaobserver.com/assets/12192353/BCC_2187_w300.jpg http://www.jamaicaobserver.com/assets/12192352/BCC_2187_w300.jpg Fashion's Night Out Wednesday, September 16, 2015 2:00 AM Give back while you swipe with NCB at Take Style Out! http://www.jamaicaobserver.com/takesstyleout/Give-back-while-you-swipe-with-NCB-at-Take-Style-Out-_17666672 WHAT'S better than scoring a great deal or discount? Earning additional rewards atop them and contributing to Jamaica's educational system.<br /> <br /> Shoppers across the country will get to celebrate today's Jamaica Observer Take Style Out (TSO) five-hour discount shopping spree with rewards from Jamaica's preferred credit card line -- NCB KeyCard<br /> <br /> NCB will be offering amazing rewards when shoppers swipe their NCB KeyCard during Jamaica's premium one-night shopping experience -- Take Style Out.<br /> <br /> For the NCB KeyCard Cash, cardholders will get up to one per cent cash back, while NCB Classic KeyCard holders will earn up to five per cent cash back (up to a maximum of $500) at TSO retailers island wide or across our 9000-strong merchant network.<br /> <br /> At the same time, NCB Lovebird KeyCard account holders will get a stylish double take and earn two times travel reward points for every $62.50 spent, and NCB Gold KeyCard holders will get exclusive discounts and earn up to three per cent cash back when they swipe their cards during Take Style Out.<br /> <br /> Also, shoppers can give back to the country's children every time they swipe their KeyCards under NCB's relaunched Jamaican Education Initiative. This gives KeyCard holders the opportunity to contribute to the education of Jamaican children at no cost to them.<br /> <br /> So, go cashless today while shopping and enjoy exclusive benefits and bonuses from the card that gives you more --more savings, more security and the ultimate convenience.<br /> <br /> Give back while you swipe with NCB at Take Style Out!<br /> <br /> --> http://www.jamaicaobserver.com/assets/11102712/tso2_w300.jpg Local News Thursday, October 02, 2014 2:00 AM VIDEO: Countdown to TSO - Sabritru http://www.jamaicaobserver.com/takesstyleout/Countdown-to-TSO---Sabritru_17581127 Head downtown on Thursday to Sabritru Location: 32-34 Orange Street<br /> <br /> Why? For straight off the runway trends from lavendar wigs to RiRi's Chanelesque shades and lots in between. Think Gotham chic if New York is your thang or High Street worthy if city London is your preferred playground.<br /> <br /> Owner/Buyer/Creative director Trusha Beecham opened the 9,000 sq ft retail expanse some three years and has built a loyal client base of musicians, stylists, fashionistas and guys and gals with somewhere to go.<br /> <br /> "Jamaican women can rival any front row in New York, London, Milan and Paris," states Beecham... no disputing that.<br /> <br /> Here's an exclusive peek inside. Are you counting down to the Jamaica Observer Takes Style Out?<br /> <br /> COUNTDOWN TO TSO - SABRITRU<br /> <br /> --> http://www.jamaicaobserver.com/assets/11070854/DSC_7197_w300.jpg http://www.jamaicaobserver.com/assets/11070855/DSC_7406_w300.jpg http://www.jamaicaobserver.com/assets/11070856/DSC_7441_w300.jpg http://www.jamaicaobserver.com/assets/11070862/DSC_7217_w300.jpg http://www.jamaicaobserver.com/assets/11070863/DSC_7262_w300.jpg http://www.jamaicaobserver.com/assets/11070864/DSC_7275_w300.jpg Local Lifestyle Monday, September 22, 2014 2:00 AM TSO Time http://www.jamaicaobserver.com/takesstyleout/TSO-Time_17583745 MANDEVILLE, Manchester &mdash; Thursday October 2 will mark this year's staging of Jamaica Observer 'Takes Style Out' (TSO) and retailers in major towns across the island are in preparation mode.<br /> <br /> From 5:00 pm -10:00 pm on the night, patrons will get an opportunity to benefit from substantial discounts at participating stores. In Central Jamaica, the shopping experience will take place in Mandeville, Santa Cruz, Christiana, Junction and May Pen.<br /> <br /> Potential customers in St Elizabeth will have wider options this year as, for the first time, stores in Black River, the parish capital, will be participating in the event.<br /> <br /> KWH2082: Classified & regional sales supervisor at Jamaica Observer Eileen Chambers (2nd left) promotes TSO with staff at Delcam Spotlight, Manifest Plaza Santa Cruz.<br /> <br /> BABY ESSENTIAL: Dexter Thompson (left) and Camille Ramcharam of Baby Essential Maternity store at Mandeville Plaza are ready for TSO.<br /> <br /> SMART BOX: (From left) Charlene Lily, Lamor Green and Shani Blair of Smart Box in Mandeville<br /> <br /> TRENDY VIBES: Camille LaBeach of Trendy Vibes, Intown Plaza, Junction St Elizabeth<br /> <br /> GRIFFITHS COMPU-MAX: Brenton Griffiths (right) and Latiesha Johnson at Griffiths Compu-Max, Mandeville<br /> <br /> CAVALLIS: Michelle Jones of Cavallis Fashion Block at George Kirby's Plaza, Christiana<br /> <br /> MIK's HAIR: Mikhali Boyd of Mik's Hair& Beauty Supplies, Mandeville<br /> <br /> BEST BUY GOLD SHOP: Joan Palmer of Best Buy Gold Shop, High Street Black River<br /> <br /> KAREN's FASHION: Karen Pusey, Karen's Fashion in Black River<br /> <br /> LAJ FASHION: Carol Black singing up for TSO at LAJ Fashion, Black River<br /> <br /> (PHOTOS: SUZANNE ROPER )<br /> <br /> TSO Time<br /> <br /> --> http://www.jamaicaobserver.com/assets/11070309/_KWH2082--2-_w300.jpg http://www.jamaicaobserver.com/assets/11070307/Baby-Essential-_w300.jpg http://www.jamaicaobserver.com/assets/11070495/Smart-Box-_w300.jpg http://www.jamaicaobserver.com/assets/11070505/Cavallis-_w300.jpg http://www.jamaicaobserver.com/assets/11070517/Griffiths-Compu-Max_w300.jpg Central News Monday, September 22, 2014 12:05 AM VIDEO: Getting Ready For TSO http://www.jamaicaobserver.com/takesstyleout/Getting-Ready-For-TSO-_17571328 The excitement is palpable as sale-watchers are already making note of must-have pieces on their shopping list for the night of islandwide savings for the Jamaica Observer Takes Style Out (TSO)'s one-night-only event on Thursday, October 2. We checked in with foodies supporting the Taste of Jamaica Culinary Competition and Expo media launch reception at the Legacy Terrace of the Jamaica Pegasus Hotel on Wednesday, as well as fashionable folk at the Jamaica Observer-sponsored Destination Experience launch social held in the hills of upper St Andrew the same evening.<br /> <br /> (PHOTOS: LIONEL ROOKWOOD)<br /> <br /> http://www.jamaicaobserver.com/assets/11064374/DSC_8993_w300.jpg http://www.jamaicaobserver.com/assets/11064377/DSC_9026_w300.jpg Fashion's Night Out Saturday, September 20, 2014 2:00 AM TSO recap Kingston & St Andrew (Part 3) http://www.jamaicaobserver.com/takesstyleout/Tso-recap-Kingston---St-Andrew--Part-3-_15133810 They came, they saw, they shopped! No, we aren't talking about a Shopaholics Anonymous reincarnation of the Roman legions. But it might as well have been when the Corporate Area was invaded last weekend by a tidal wave of shoppers intent on purchasing anything and everything that wasn't bolted down. And to sweeten the pot, shop owners piled on discounts, on top of prizes, on top of complimentary gifts.<br /> <br /> Then there was the abundance of finger foods, libations and entertainment packages elevating the entire experience (and the therapy) to next-level proportions. We invite you to peer through the aperture of our ubiquitous lenses for this retrospective.<br /> <br /> &mdash; THE LIFESTYLE TEAM<br /> <br /> http://www.jamaicaobserver.com/assets/9869313/DSC_8314_w300.jpg http://www.jamaicaobserver.com/assets/9869312/DSC_8182_w300.jpg http://www.jamaicaobserver.com/assets/9869311/DSC_8334_w300.jpg http://www.jamaicaobserver.com/assets/9869310/DSC_8459_w300.jpg http://www.jamaicaobserver.com/assets/9869309/DSC_8364_w300.jpg http://www.jamaicaobserver.com/assets/9869308/image-3-_w300.jpg http://www.jamaicaobserver.com/assets/9869307/image_w300.jpg http://www.jamaicaobserver.com/assets/9869306/image-2-_w300.jpg http://www.jamaicaobserver.com/assets/9869305/IMG_1027_w300.jpg http://www.jamaicaobserver.com/assets/9869304/The-Shoppers_w300.jpg Fashion's Night Out Friday, September 27, 2013 2:00 AM Western Jamaica hails TSO http://www.jamaicaobserver.com/takesstyleout/Western-Jamaica-hails-TSO_15134111 MONTEGO BAY, St James &mdash; RETAILERS and shoppers in the parishes of St James and Westmoreland hailed the Jamaica Observer Takes Style Out (TSO) on the weekend, saying they have benefited greatly from the three-day shopping spree.<br /> <br /> "It was very nice. Sales were very good," said Kevin Moon, the manager of MK Mart on St James Street in Montego Bay.<br /> <br /> Moon was among several people who gave the thumbs up to TSO in Montego Bay.<br /> <br /> The initiative which was held over three days began on Thursday and saw scores of shoppers benefiting from massive discounts on a wide variety of merchandise, while retailers enjoyed increased business, at a time when sales are usually sluggish.<br /> <br /> From early Thursday shoppers flocked the MK Mart, which sells a wide variety of merchandise, including clothing and appliances.<br /> <br /> Shoppers were also spotted at a number of other stores along St James Street and in other sections of the resort city, cashing in on the discounts<br /> <br /> Sunil Chatani, the manager of Danny's Bargain Centre on Barnett Street said he experienced a marked increase in business over the three days.<br /> <br /> Twin sisters, Pauline Seaton and Nadine Von Stockhausen Petersunnot who operate Big Twin and Little Twins Fashions respectively, said they enjoyed good sales at their stores located in Savanna-la-Mar, adding that they "fully embrace" the fashion weekend extravaganza concept.<br /> <br /> "It all right because things a run," declared Von Stockhausen Petersun on Thursday night.<br /> <br /> Her sister said: "Three days good because I have more time to sell off my items."<br /> <br /> Patrick Campbell, the manager of Sinclair's Bargain Centre in downtown Savanna-la-Mar told the Jamaica Observer West that although shopping was not as heavy as previous years, he was still grateful for the support from customers.<br /> <br /> His store offered discounts of up to 70 per cent.<br /> <br /> A shopper at Sinclair's, who gave her name as Shanique, was happy for the massive discounts.<br /> <br /> "The bargains are good they are very reasonable this year," she said.<br /> <br /> Annessa, another shopper at the store, who sought "flats" and bags corroborated with Shanique.<br /> <br /> "This year (bargains) is a little bit better in comparison to former years," she noted.<br /> <br /> Simone Brooks and her friend Aliah Stewart spent time at Maxi Department Store in the Fairview Shopping Centre in Montego Bay, cashing in on the great bargains.<br /> <br /> "The prices here are great," said Brooks, pointing to a number of dresses that were heavily marked down. Her friend agreed.<br /> <br /> "The prices are really awesome and now that the sale is for three days this year, makes it even better for shoppers," said Stewart on Thursday night.<br /> <br /> A celebratory atmosphere prevailed at the nearby Fontana Pharmacy.<br /> <br /> There, shoppers were treated to complimentary food and drink, and many danced up a storm to the pulsating music.<br /> <br /> http://www.jamaicaobserver.com/assets/9865479/Bella_w300.jpg http://www.jamaicaobserver.com/assets/9865477/MK-Mart_w300.jpg http://www.jamaicaobserver.com/assets/9866575/tso26_w300.jpg Fashion's Night Out Thursday, September 26, 2013 2:00 AM Constant Spring Takes Style Out http://www.jamaicaobserver.com/takesstyleout/Constant-Spring-Takes-Style-Out_15121466 Bargain fever spread throughout the corporate area last Thursday as the Jamaica Observer Takes Style Out attracted a frenzy of shoppers to discounts available at stores across the island. Our lens caught up with consumers at Courts Constant Spring, Ammar's at the Mall and Village Plazas and Lee's Fifth Avenue, Tropical Plaza to bring you scenes from the most anticipated retail therapy event of the year!<br /> <br /> (Photographers: Joseph Wellington and Kenyon Hemans)<br /> <br /> http://www.jamaicaobserver.com/assets/9860147/ZZ165BA3AC_w300.jpg http://www.jamaicaobserver.com/assets/9860146/ZZ132FE11F_w300.jpg http://www.jamaicaobserver.com/assets/9860145/ZZ1E0DA64A_w300.jpg http://www.jamaicaobserver.com/assets/9860144/ZZ51D64AB3_w300.jpg Fashion's Night Out Wednesday, September 25, 2013 2:00 AM RURAL SCENES FROM JAMAICA OBSERVER'S TAKES STYLE OUT http://www.jamaicaobserver.com/takesstyleout/RURAL-SCENES-FROM-JAMAICA-OBSERVER-S-TAKES-STYLE-OUT_15117767 The Jamaica Observer's Takes Style Out was a hit in Ocho Rios and Savanna-la-Mar too. Here shoppers hit the road to get some of the best deals available.<br /> <br /> 1. Joseph's Ocho Rios employee Rolando Robb was happy to hold this baby while her mother shopped in the store on Thursday night.<br /> <br /> 2. Lisa Broderick (right), manager of Joseph's Ocho Rios, assist a customer.<br /> <br /> 3. Several persons went to the Maxie Department Store in Ocho Rios on the first night of the Jamaica Observer Takes Style Out.<br /> <br /> 4. Shopping at Joseph's Ocho Rios.<br /> <br /> (5,6) 5225, 5245 - Shoppers seek bargains at TSO participating stores Savaanna-la-Mar Thursday night.<br /> <br /> (7) 5258: This customer gets a make-up at Fontana Pharmacy in Savanna-la-Mar during TSO Thursday night.<br /> <br /> (8) 5253 - Shoe-hunting was also a big thing in Savanna-la-Mar<br /> <br /> (PHOTOS: RENAE DIXON and PHILLIP LEMONTE)<br /> <br /> RURAL SCENES FROM JAMAICA OBSERVER'S TAKES STYLE OUT<br /> <br /> --> http://www.jamaicaobserver.com/assets/9854126/Lisa-Broderick--2_w300.jpg http://www.jamaicaobserver.com/assets/9854125/DSC_5253_w300.jpg http://www.jamaicaobserver.com/assets/9854124/customers-in-Joseph-s_w300.jpg http://www.jamaicaobserver.com/assets/9854122/DSC_5225_w300.jpg http://www.jamaicaobserver.com/assets/9854121/DSC_5245_w300.jpg http://www.jamaicaobserver.com/assets/9854120/DSC_5258_w300.jpg http://www.jamaicaobserver.com/assets/9854119/Rolando-Robb-holds-baby-1_w300.jpg General News Sunday, September 22, 2013 2:00 AM Saturday Social - TSO Highlights http://www.jamaicaobserver.com/takesstyleout/Saturday-Social_15110944 Shoppers were out in their numbers across the corporate area last Thursday to take advantage of the amazing discounts offered during the Jamaica Observer Takes Style Out. We caught up with shoppers at Courts Constant Spring, Ammar's Mall & Village Plazas, Lee's Fifth Avenue Tropical Plaza, Soho and Signature Boutiques, and Little Dolls and Dudes Kouture to bring you scenes from the ultimate retail therapy event.<br /> <br /> Photographers: Michael Gordon & Joseph Wellington<br /> <br /> http://www.jamaicaobserver.com/assets/9852446/ACD_9664_w300.jpg http://www.jamaicaobserver.com/assets/9853023/ACD_9754_w300.jpg http://www.jamaicaobserver.com/assets/9853025/ACD_9896_w300.jpg http://www.jamaicaobserver.com/assets/9853027/ACD_9919_w300.jpg http://www.jamaicaobserver.com/assets/9853028/ACD_9795_w300.jpg http://www.jamaicaobserver.com/assets/9853030/DSC_8344_w300.jpg http://www.jamaicaobserver.com/assets/9853032/DSC_8448_w300.jpg http://www.jamaicaobserver.com/assets/9853034/DSC_8218_w300.jpg Fashion's Night Out Saturday, September 21, 2013 2:00 AM TSO SHOPPING http://www.jamaicaobserver.com/takesstyleout/TSO-SHOPPING The scene inside the Puma store inTropical Plaza on Constant Spring Road, St Andrew last evening as shoppers take advantage of bargains offered during the Jamaica Observer&rsquo;s Take Style Out (TSO) shopping spree, which continues until Saturday. (PHOTO: GARFIELD ROBINSON) http://www.jamaicaobserver.com/assets/9849129/TSO-Shopper_w300.jpg Fashion's Night Out Friday, September 20, 2013 4:08 AM Celeste Gordon Dishes on Food and Fashion http://www.jamaicaobserver.com/takesstyleout/Celeste-Gordon-Dishes-on-Food-and-Fashion-_15084962 Chef Celeste Gordon is set to infuse the Jamaica Observer Takes Style Out with a serving of culinary chic. Gordon has teamed up with The Best Dressed Chicken and the experts in style at SOHO to create a modern tasting menu for shoppers this Thursday. The menu includes a Best Dressed Chicken Salad nestled in a bite-sized tortilla basket and Best Dressed Chicken Lollipops. TSO shoppers can indulge in great taste and fab style at SOHO for the start of the shopping weekend. Here, Chef Celeste shares her style vision.<br /> <br /> How important is style to cuisine?<br /> <br /> The importance of visual appeal is unquestionable. Even though some meals are delicious, having them without the right presentation can take away a great deal of pleasure.<br /> <br /> Which fashion designer would you cook for and why?<br /> <br /> I'd love to create a meal for Tom Ford. I admire his aesthetic, which is essentially modern classic but served up with a dollop of funk.<br /> <br /> What trendy ingredient or cooking style are you excited about?<br /> <br /> Coconut: it can be used in both savoury and sweet. I do a fair amount of baking, so it's a flavour that I'm playing with a lot now. I use grated coconut, shredded coconut, coconut milk, coconut powder; so many different things.<br /> <br /> How can home cooks incorporate stylish presentation into their meals?<br /> <br /> Placement is important, and so is colour; for example, don't make everything all brown. So you don't want roast chicken with other brown food items. You need to add colour, like mixed vegetables, string beans, carrots and bell peppers. Play with side dishes and textures, as well, to create a better presentation and to add a different taste.<br /> <br /> What inspired your menu for SOHO?<br /> <br /> We decided on trends that would be eye-catching, in keeping with the vibe and feel of SOHO. Take, for example, our Best Dressed Lollipop Chicken, which is a chicken ball on a long skewer. Our twist makes it more dramatic. It gives better visual appeal, and our presentation will include different jars with lots of coloured items, so it will appeal to people's eyes first. The chicken salad is in a tortilla cup, which I like because of the textural crunch.<br /> <br /> What are your favourite kitchen accessories?<br /> <br /> I would have to say my chef's knife and my rubber spatula - I can't live without them. The chef's knife is like an extension of the hand; it doubles as every kind of knife, so if I always have that one, it would be fine. And I love my rubber spatula because it's a multi-purpose tool.<br /> <br /> http://www.jamaicaobserver.com/assets/9845289/DSC_00sweet_w300.jpg http://www.jamaicaobserver.com/assets/9845298/DSC_00chief_w300.jpg http://www.jamaicaobserver.com/assets/9845286/TF0530_w300.jpg http://www.jamaicaobserver.com/assets/9845285/TF0387_w300.jpg http://www.jamaicaobserver.com/assets/9845284/Tom-Ford-Telegraph_w300.jpg http://www.jamaicaobserver.com/assets/9845280/ZZ6E740F18_w300.jpg Local Lifestyle Thursday, September 19, 2013 2:00 AM TSO D-DAY - A world of exotic fashion http://www.jamaicaobserver.com/takesstyleout/TSO-D-DAY---A-world-of-exotic-fashion_15095601 TSO reporter Curt Cawley visits Kerry Kay Coote at her shop, Kerry Kay's Boutique &mdash; of which she is CEO and creative designer &mdash; to check on her plans for today, as she and her staff spruce up the shop floor during this calm-before-the-storm-period.<br /> <br /> What's the genesis of your store's name?<br /> <br /> After working in the retail and customer service industries for a number of years, I found I was not impressed with the fashion offerings in the local marketplace. There was a prevailling indifference towards variety, quality and customer service. I then went off and did my homework: researching regions which excelled in the retail industry, and I was so impressed by the exciting styles and colour ways coming out of Brazil. This really inspired me to open my own store that matched my tastes, personality and style. This is how my brand Kerry Kay's was born.<br /> <br /> How long have you been in the retail industry?<br /> <br /> Kerry Kay's first opened in 2001 at the Constant Spring Arcade. The Lane Plaza location of Kerry Kay's has been in operation now for five- and-a-half years, after moving from 11 South Avenue, and then from its original location in the Constant Spring Arcade before that; and three years ago we opened our Whitter Village location in Ironshore, Montego Bay.<br /> <br /> What keeps you interested in the business of fashion?<br /> <br /> Being in this retail and fashion business isn't just about the selling of garments. It's also about helping people to appreciate their varying body types and to educate these consumers about what suits them best with our style recommendations. Offering that touch to my customers who, by the way, always have an encouraging word, remains important to me; I'm constantly thinking of ways to connect better with them.<br /> <br /> How would you describe your personal style?<br /> <br /> Simple and classic. I love clean lines!What lines do you carry?<br /> <br /> Kerry Kay's Boutique is a multi-brand boutique which &mdash; in addition to carrying high-quality, third-party brands &mdash; produces its own house label, Kerry Kay's. All these labels get a positive response, which we credit to the meticulous care we apply in hand-selecting pieces for the shop, as well as the styles of our own designs.<br /> <br /> How would you describe the Kerry Kay's Boutique customer?<br /> <br /> Kerry Kay's customers are loyal, encouraging and sophisticated.<br /> <br /> What can customers expect from Kerry Kay's Boutique today for the Jamaica Observer Takes Style Out?<br /> <br /> Kerry Kay's will be offering huge sales; the biggest sale to be seen during the entire TSO! Also, shoppers who come into our locations will qualify to receive a loyalty card valued at 10 to 20 per cent off; the discount range will be valid for the next two years to cardholders, on all purchases. We have also partnered with a financial firm to distribute rewards cards to customers who apply. Upon receipt of approval, these shoppers can walk in and buy pieces without any cash needing to change hands.<br /> <br /> Share a few retail tips for today.<br /> <br /> Although our sale will be available from opening to closing, I'd like to invite customers to come in as early as they can in order to avoid the hustle and bustle of the day. Remember, early birds catch the most worms and in our case, more sizes and styles. <br /> <br /> TSO D-DAY - A WORLD OF EXOTIC FASHION <br /> <br /> --> http://www.jamaicaobserver.com/assets/9845416/DSC_8032_w300.jpg http://www.jamaicaobserver.com/assets/9845415/DSC_8023_w300.jpg http://www.jamaicaobserver.com/assets/9845414/DSC_7958_w300.jpg Local Lifestyle Thursday, September 19, 2013 2:00 AM