'Join fight to improve road safety education'

Friday, June 29, 2018

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CEO of RUBiS Energy Jamaica Alain Carreau is calling on corporate Jamaica to urgently become a part of road safety awareness efforts as part of their social investment in Jamaica.

Speaking at the recently concluded Jamaica Driver & Traffic Safety Expo 2018, Carreau issued the call for the private sector to collaborate with the relevant public sector agencies to help address the crisis that has seen far too many lives affected as a result of road collisions.

According to a World Health Organization report, Jamaica is about 12 fatalities per capita vs countries in Europe, which have seen as low as 2.8 road-related deaths per 100,000 inhabitants. Three hundred and twenty-two people were killed as a result of motor vehicle crashes in 2017.

“I implore corporate Jamaica to allocate resources to assist organisations such as Grennell's. Furthermore, let's continue to support the excellent work being carried out by the Road Safety Unit in their efforts to educate and enforce traffic rules, which has, over the years, resulted in a marked reduction in road crashes and fatalities,” he said.

According to Carreau, the petroleum marketing company is committed to being a part of the solution that makes Jamaica's roadways safer for all road users through public awareness efforts.

“We recognised that social investment in the form of events such as this expo is critical to playing our part in Jamaica's socio-economic development. We want to focus on the importance of proper use of our roadways, which is why for the 2018/2019 academic year, we intend to target primary schools on a drive to educate our youngest road users,” the RUBiS CEO explained.

Joining Carreau in his call for corporate partnerships, organiser of the event Alphonso Grennell applauded companies like RUBiS and title sponsor D&G Foundation for investing in road safety awareness.

“We need the private and public sector to come together to fight back against this issue which has a severe impact on the lives of many Jamaicans so I applaud the companies that stepped up to support this event,” noted Grennell.

As part of their road safety efforts, RUBiS will also be embarking on a school tour, in conjunction with the Road Safety Unit, with the aim of spreading knowledge of proper road safety practices.

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