ATL Automotive, the dealer for Audi in Jamaica has sold out its pre-orders for the award winning Audi A4.
Five million A4s have been sold worldwide since the model was launched in 1995. The new A4 is lighter and more stylish than other versions. The A4 is an excellent up market saloon that competes with the Mercedes C-Class and BMW 3 Series as a high-quality, all-round premium car.
ATL Automotive has pulled out all the stops to meet the pent-up demand for the A4.
This A4 offers a 1.8 litre engine whereas the BMW 316 offers a 1.6 litre engine. The A4 has many features that distinguish it from the venerable BMW 3 series. Audi's S Line exterior is hard to beat.
ATL Automotive is offering a warranty of 90,000 kilometres bumper to bumper of course! Now that's hard to beat! It has gone even further and will be offering a five-year maintenance plan on all Audi models.
Audi is targeting a hip/stylish generation that is seeking a different performance dynamic that their "Uncle Joe" . Audi does not regard itself as solely a driving machine but a premium ride with style with aesthetics as its calling card. Audi manufacturers cars that makes a statement that says, "We embrace a symbiosis of style and engineering."
Senior analyst of Edmunds.com Michelle Krebs said: " There's a big bubble of young people coming up so that positions Audi well. Audi seems to be the brand that up-and-coming potentially luxury car buyers are attracted to."
President of Audi of America Scott Keogh added: "When you start to get to 2020,2022, about 70 per cent of the luxury buyers will be Gen X and Gen Y. So we want to make sure we introduce these buyers to the Audi brand obviously as soon as possible. "
For the first eight months of this year, Audi's global sales increased seven per cent to 1.03 million vehicles
"With double-digit growth, the United States and China again take the lead in Audi's positive performance in August.
"We are therefore well on track to reach our strategic target of 1.5 million deliveries this year," said Audi's sales chief Luca de Meo.