AUTO Zoom, a new glossy quarterly magazine geared for the automotive enthusiasts, is expected to hit the news-stands in April.

Garth Walker, chairman of Creative Media and Events, parent company of the Wealth Magazine, said the new auto magazine will be different from those on the local market.

"Auto Zoom will be an 86-page, high-quality glossy magazine and will have a layered, textured cover," Walker told Auto. "It will be out in April."

The chairman said the new magazine will have the touch and sophistication which the Wealth brand has come to be known for, as well as in-depth analysis of automotive news both locally and internationally.

"We're seeking to inform, educate and empower its readers,"

he said.

Initially planned for a February launch, the magazine was postponed the date to fine-tune the product.

"We're gonna grow the brand from an auto magazine as well as a television show," he said.

Walker and his managing director business partner, Leighton Davis, started Creative Media and Events in 2008. Wealth Magazine was launched the following year.

The bi-monthly magazine, which started out as a quarterly, has a circulation of 5,000.

"We're using at the same business model for Auto Zoom," he said.

In November 2011, Walker and Davis organised a two-day auto show at the National Arena in St Andrew after a four-year absence of such events in Jamaica.

At that time, both men said despite the economic challenges the industry was facing due to the downturn in the global economy, there was a need for dealers to showcase their offerings or face the possible demise of the sector.

The two-day event showcased new-car dealers ATL Automotive -- distributors in Jamaica of Audi, Honda, Volkswagen, Jaguar, Land Rover, and Range Rover brands, as well Key Motors, distributors of Hyundai; Vehicles and Supplies, Isuzu and Peugeot offerings; and Executive Motors' latest Mazda vehicles.