THE world of high fashion and the sheer elegance of the Audi A1 were gently interwoven at the media launch of THECOLLECTIONS at the Wyndham Kingston Hotel yesterday.
The event saw local-based Slovakian fashion designer Lubica presented with the key to a Misano red Audi A1 which she will drive for the next six months courtesy of exclusive local Audi dealer ATL Automotive Limited.
"Audi has always been associated with premium fashion products worldwide," said Anthony Desnoes, Audi brand manager. "Last year we partnered with a major fashion house, this year we jumped at the opportunity to work with Kerry-Ann Clarke. We especially liked the involvement of Lubica."
THECOLLECTIONS is the first major fashion connection for Audi in Jamaica, a runway show being staged by local boutique KERRY manwomanhome on June 14. The show will feature designs from Lubica, Red Carter and Spokes Apparel, with the premiere of Jamaica's first fashion film — BEYOND inspired by Lubica's summer collection.
According to Desnoes A1 is equipped with the premium package with a 122bhp 1.4-litre turbocharged engine perfect for nipping around the city in style.
"All she has to do is put gas in it. We'll take care of the rest," Desnoes said.
Judith Denton, marketing and communications at ATL Automotive — Audi, said Lubica's experiences with the four-ringed work of art would be chronicled.
"We will be following her for the six months, documenting her time with the car through various media channels including social media," she said.
"She'll share the Audi driving experience with Jamaica and the world," added Desnoes.
As for Lubica, she was all smiles when the key was presented to her.
"It's perfect," she said while glance at the car. "I love the colour."