Audi A3 to take stage CFW 2014
ATL Automotive will use this weekend's Caribbean Fashion Week (CFW) at the National Indoor Sports Centre, St Andrew, to unveil What Car? Magazine's Car of the Year and World Car of the Year -- the ultra chic Audi A3 Sedan.
"The Audi A3 Sedan will be officially unveiled for the first time in Jamaica at CFW. This Audi A3 range, a remarkable addition to the German brand's line of luxury automobiles has entered the industry with a resounding bang," said Suzette Campbell, marketing and communications manager at ATL Automotive.
The reveal will take place on Saturday, the first day of the two-day CFW finale, and comes as the brand's sponsorship of the event. Campbell pointed out that this is the first time Audi has sponsored CFW. She added that Audi's local success over the past four years and the design elements associated with it puts sponsoring the Caribbean's premier fashion event in a similar vein as the brand's efforts elsewhere.
"Audi makes this connection through its involvement with high fashion events worldwide, notably the Audi Fashion Festival. Held for the fifth time in Singapore in May 2014, the festival features some of the world's most revered designers, top models, red carpet fashion galas and glamorous after parties -- making it the biggest fashion event of the year," she said.
Unveiling the A3 at CFW also increases the exposure to Audi's target market, a predominantly young audience who often include their choice of car in a personal sense of self-expression.
- Rory Daley