Death toll at 295
THE current death toll on the island's roadways stands at 295.
Sylvlyn Peterkin, 76, of Barrett Town in St James is the latest fatality. The senior citizen was the victim of a hit-and-run motorcyclist along the Bobman Hill main road on Wednesday night.
"As we approach the final leg of the year, we are urging road users to be very careful," said Kenute Hare, director of the Road Safety Unit in the Ministry of Transport, Housing and Works.
Hare said during this period persons are inclined to drink more than usual, but he advised them to take the necessary precautions.
"If you drink, please have a designated driver or rider," he said.
Red Stripe launched their Drink Right responsible drinking campaign on the lawns of Jamaica House on Friday.
"We understand the problems that harmful drinking can cause, and we are contributing to efforts to find effective and sustainable ways to address them, whether through education, drink-driving initiatives and responsible retailing programmes," said Cedric Blair, managing director of Red Stripe.
The campaign encompasses detailed plans of action, in partnership with government, law enforcement bodies, and public health communities and others to achieve the commitment to reducing underage drinking, drunk driving and retailer engagement.
"We know that the most effective solutions to harmful drinking combine smart policy, strong enforcement, and a broader complement of community actions, including those by industry. Engaging all stakeholders maximises the resource pool. When it comes to reducing harmful drinking, alcohol producers are well positioned to play a key role and have strong business and moral imperatives to do just that. By pulling together and pooling all resources, we all can make a difference," Blair continued.