Digicel scores with World Cup Wheels
KINGSTON, Jamaica - It's been a few days since the start of the much anticipated FIFA World Cup games in Brazil and already the excitement is at fever pitch.
Riding high on this energy, telecoms provider Digicel has partnered with KIA, official World Cup 2014 partner, to take the football spirit across Jamaica as part of its #NoWagonistroad tour.
The tour will see Digicel hopping across Jamaica to sports bars and corner shops during major matches with their official transportation being fully tricked-out World Cup KIA cars, outfitted with music speakers and cheerleaders. The cars include the sporty and stylish KIA Sportage -- one of which a Digicel customer will win at the end of the promotion - and the spacious, fuel efficient KIA Sorento, the official vehicle of World Cup 2014.
Tahnida Nunes, senior sponsorship manager at Digicel said: "Jamaicans love football and as a born and bred Jamaican brand, Digicel is passionate about football too. So we are taking this passion across Jamaica to ensure that everyone is connected with the greatest show on earth."
As part of its activities, Digicel is engaging football fans at bars and sports lounges with games ranging from spot kicks, guess the score, juggling and trivia questions for a chance to win exciting prizes like official football jerseys, brazucas (the official match balls of the World Cup), mobile phones, country flags, T shirts and call credit.
"So far we have toured Kingston for the opening matches and we've been to St Thomas and there is no doubt that Jamaica is a football country. We're also hosting live viewing parties at Usain Bolt's Tracks & Records -- again for major match days, so we invite everyone to either join us Tracks and Records or meet us at your favourite community bar with our #NoWagonist football tour," she said.