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Fidelity committed to downtown Kingston

Friday, August 22, 2014    

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FIDELITY Motors Limited, authorised dealers of Nissan vehicles, announced their further commitment in helping revive downtown Kingston as the business centre on Tuesday. The announcement came at the launch of the first wave of their 2015 line-up, the Nissan Altima and Qashqai at their Hanover Street showroom in the city's capital.

Major Gregory Webster, managing director of Fidelity Motors Ltd, took the time to outline that his company not only purchased their current showroom, but a second building in the heart of the city.

The news was most welcomed by councillor Pat Morgan, who was standing in for Kingston mayor Angela Brown-Burke.

"The KSAC is upbeat when corporate Jamaica invests in downtown, and congratulates Fidelity Motors for its 12 years of business here," she said.

In the meantime, Major Webster was also upbeat on the new models.

"We have had a lot of customer interest in the Altima. It and the Qashqai are just a few of the new models we'll be introducing to the market throughout the year. In March 2015, we will launch a brand new model," Major Webster told Auto.

The Altima brings to Jamaica Nissan's current generation Constantly Variable Transmission (CVT) technology, which is geared towards providing class leading acceleration and fuel economy.

According to David Crawford, Fidelity Motors Limited marketing officer, the Altima also replaces the Teana. The Qashqai is now in its third generation and the popularity of Nissan's crossover SUV hasn't waned as it was already sold out.

"We deliberately price our vehicles for affordability for the average Jamaican attempting to balance luxury and price within the 1.6-litre to 2-litre segment of the market," explained Leslie Nembhard, sales and marketing manager.

Nembhard also commented that both vehicles represent a big shift in Nissan's attitude to the Caribbean.

"Nissan now does global launches, so there's generally no lag time between when a customer sees a vehicle on cable and they contact us to see if it's available locally," he said.

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