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Honda US sales increase for the month of March

Accord takes top spot

Tuesday, April 08, 2014    

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AMERICAN Honda Motor Co, Inc this week reported March 2014, Honda and Acura vehicle sales of 133,318 units. Acura division gained 10.5 per cent (14.7 per cent based on the Daily Selling Rate, or DSR*) on sales of 15,580, with light trucks increasing 45.8 per cent for the month on sales of 10,387 units. The Honda Division recorded sales of 117,738 vehicles in March.

Accord sales up

Despite heavy incentives from several major automakers, Honda market share remained strong in March with a nearly 30 per cent month-over-month increase as the US auto market clawed back from one of the worst winters in memory.

* Accord posted March sales of 33,962 and was the best-selling Honda model for the month

* Civic found 27,967 new buyers, up 0.1% versus last March

* CR-V recorded sales of 28,657, up 6.5 per cent for the month

* Odyssey sales also rose slightly to 11,008

"With all of the independent data showing the competition getting back on the juice of heavy incentives and fleet sales, we couldn't be more pleased to see our core models--Accord, Civic and CR-V--attract such significant interest from retail buyers," said Jeff Conrad, Honda division senior vice- president and general manager. "And with the all-new 2015 Fit going on sale this month, our model line-up is only going to get stronger."

Acura

Acura's flagship SUV, the MDX, drove a 10.5 per cent division increase as Acura light truck sales climbed nearly 46 per cent from a year earlier. RDX also contributed to its remarkable string of monthly increases, with sales rising for the 23rd straight month.

* Acura division sales increase 10.5 per cent with 15,580 units sold in March

* Acura trucks rise 45.8 per cent on sales of 10,387, a new March record

* MDX sales set a new monthly record with total sales up 80.6 per cent, totalling 5,793 in March

* RDX recorded an increase of 18.2 per cent on sales of 4,580 units, another March record

"It's unusual to have such strength and consistency in the hyper-competitive luxury SUV segment," said Mike Accavitti, Acura division senior vice-president and general manager. "It's clear that MDX and RDX possess the key qualities that give lasting appeal."

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