THE 2013 Isuzu D-Max made its debut at Dawkins Farm, Caymanas Estate, St Catherine, recently.
The pickup enters a tough market segment with key features that are geared to widen its appeal.
The D-Max already has a reputation for reliability and ruggedness, so the new model focuses more on what Isuzu has learnt from the competition.
The 2013 D-Max brings larger interior space for better passenger comfort in the higher specification pickups and more cargo space in the workhorse versions.
“It has the largest cabin in its class,” said Donald Panton, managing director of distributors, Vehicles & Supplies.
“The engines are one of the few common-rail diesels that can handle our high-sulphur fuel. They’ve been developed specifically for the Caribbean market.”
Prospective purchasers can choose from three body styles; two engine types; two transmissions; and of course, two or four-wheel drive.
The D-Max is an attractive beast, especially with the twin projector headlights. Its designer, Yasuhiro Okame of Isuzu Asia Technical Centre, calls the look “raptor”. Inside the new cabin is spacious, with a clean uncluttered look, built with hard-wearing materials where necessary. In cloth or leather, there is no disappointment. Convenience features such as steering wheel audio controls, keyless entry, USB + Bluetooth support, and a six-speaker audio system means the pickup is as good at play as it is at work.
With prices starting at $2.45 million and heading up to approximately $4.4 million, is ready to flex its muscle.