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JAA brings road safety to Dover

Friday, August 01, 2014    

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CLOSE to 400 persons are expected to participate in the Long Short Walk for Road Safety' initiative, being organised by the Jamaica Automobile Association (JAA), as part of the Emancipation of Speed race meet at the Dover Raceway on Sunday.

The event, a campaign initiative of the Commission for Global Road Safety, is being held in countries around the world by road safety stakeholders to highlight the need for improvements in pedestrian protection and better road user behavior.

The initiative has the support of with JN General Insurance Company Limited, the JNBS Foundation through the JAA Junior Clubs and the Jamaica Race Drivers Club, is part of the JAA's ongoing "Safe Driving, Saves Lives" road safety campaign.

Duane Ellis, general manager of the JAA says, "Patrons at Dover will bear witness to the activity which has been replicated worldwide by road safety organisations in different countries."

"With a marked increase in fatal crashes and road deaths since the beginning of 2014, in comparison with the previous year, we believe that a shift in road user behavior can play a significant role in decreasing these incidents," he noted.

Data from the National Road Safety Unit in the Transport Ministry indicates that from July 2014 up to July, 2014, fatal crashes and fatalities increased by 16 per cent and 13 per cent respectively, when compared to the same period in 2013.

The decision to host the Long Short Walk at Dover is also significant, as the initiative is among a number of global activities being undertaken to fulfill the UN Decade of Action for Road Safety Campaign which is being spearheaded in part by the Fédération Internationale de l'Automobile (FIA), the world governing body for Motor Sports.

"We welcome the support of the local motorsports community, particularly our drivers who are dedicated to demonstrating the importance of safety equipment that keeps them protected during races," Ellis pointed out, adding that "these are some of the important messages that racing enthusiasts should accept, understand and use when they are driving on roadways."

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