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Josimar Jackson is the Ultimate Honda Fan

Friday, April 11, 2014    

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"I'D never sell my Honda! It's a great car plus we have so much history together," said Josimar 'Jacko' Jackson.

The 24-year-old UTech student is indeed a loyal man to his Honda and proved it by winning ATL Automotive's 'Ultimate Honda Fan' social media competition staged last month.

Launched in tandem with their 'Jamaica Loves Honda' campaign, the social media competition put out a call to Honda owners in Jamaica to express why they loved the brand. "Josimar's entry was so heartfelt and passionate that he had to be selected as our winner," said Petrena Purser, Honda Brand Manager.

"You could tell through his words just how much he was really into his car. To make his entry even more unique and special, he even applied one of the popular 'Keep Calm' motifs as a watermark that read 'Keep Calm and Love Honda' to catch our interest" she continued.

In spite of his young years, Jackson has always had a serious love affair with cars.

"I've always loved cars and the mechanics behind them but I believe that love was truly cemented back in 2009 when I got my first and still current car -- a 1997 Honda Civic," he said.

Bought by his parents to assist his impending move from his home in St Ann to Kingston for college, Jackson stated that he learnt to fully appreciate cars when he finally got one of his own.

"When I first saw the car, I knew instantly that it was the one I wanted and since then, it has been a steady project for me to fine-tune and personalise it. My mother says all the time that I'm turning her house into a garage because I do most of the work myself," he said.

Jackson displays a natural aptitude for cars, independently undertaking minor service and maintenance jobs. However, things hit another gear once he met fellow Honda enthusiast Damion Leesin, who along with him, and other friends formed the 'Street Scene Performance (SSP)' Team.

"We talk everything Honda as well as work on each other's cars. We also do a bit of professional racing and my vehicle has been on show at the Vernam track as well as Skunk Nation events in Kingston and Montego Bay," said Jackson.

After completing his studies in construction engineering, Jackson would like to get formal training in vehicle repair as well as vehicle tuning.

"I really do enjoy working on my car and I'd love to sign up for professional training and get certified," he said.

Steve Chin, ATL's service manager for Honda, agreed that it would be a great avenue for the youngster.

"Upon meeting Josimar, you can tell how much he is into his car. From one Honda man to the next, with his passion and natural aptitude he really should explore taking it a step further with some official manufacturer training," said Chin.

As long as he can help it, Jackson stands resolute that he isn't willing to part with the vehicle.

"I'm always trying to learn more about my car and more about the Honda brand because my car has been very good to me. It's totally reliable and even as a student without much disposable income I can afford to purchase service parts," he said.

Honda he says stays easily as one of the top vehicle brands not only for him but for Jamaica at large because of its high resale value, easy service, and maintenance as well as its aesthetics.

"Jamaica has a natural buzz about Honda because it really is a very cool brand and we all want one! We're always interested in the aesthetics whether it be the new manufacturer body shape or to see how owners have made it unique through modifications," he said.

For being named the Ultimate Honda Fan, Jackson will receive free vehicle servicing as well as a customised spray job from ATL Automotive.

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