Auto

Midas touch for Need for Speed premiere

Friday, March 07, 2014    

Print this page Email A Friend!


THE May 12 premiere of Need for Speed at Carib 5, in Cross Roads, St Andrew, will be bolstered by a car show and product display by King Midas Mufflers.

"We're also going to be using the event to launch our new line of mufflers," Paul Cole, managing director of King Midas Mufflers, told Auto.

Need for Speed, which stars Aaron Paul, follows a fresh-from-prison street racer, who was framed by a wealthy business associate, and who joins a cross-country race with revenge in mind. His ex-partner, learning of the plan, places a massive bounty on his head as the race begins.

King Midas Mufflers has been putting on similar displays for blockbuster premieres. The last one was the sixth instalment of Fast & Furious in 2012.

Several high-performance cars were set up outside the theatre for the fans to peruse along with displays featuring products carried by King Midas Mufflers.

"For this year, we're adding giveaways and will have a Need for Speed videogame challenge," said Cole.

With the success of Fast Six, American movie studios have been trying to replicate it by starting their own street-racing franchise.

In the case of Need for Speed, DreamWorks & Touchstone Pictures have opted to bring the Electronic Arts (EA) videogame franchise to the big screen. EA's Need for Speed series began in 1994 and continues to grace computers and gaming consoles to this day as a consistent top seller. The film follows the cross-country racing storyline the videogames are known for.

-- RD

ADVERTISEMENT

POST A COMMENT

HOUSE RULES

 

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper – email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT
ADVERTISEMENT

Poll

Did the NWC prepare adequately for the current drought?
Yes
No


View Results »


ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT