Ram Goat Run, an inter-parish cross-country road challenge, is scheduled for November 23.
The inaugural 'run', brainchild of Sandals/ATL CEO Adam Stewart, is intended to raise funds for the We Care For Cornwall Regional Hospital Foundation.
"We hope to raise more than five million dollars and we are well on our way. We continue to invite Corporate Jamaica to come on board and support this initiative and be part of something magical," says Stewart, who is the foundation's chairman.
Formed in 2011, the We Care For Cornwall Regional Hospital comprises "concerned Montegonians" who recognise the need for improved services and better equipment at the Cornwall Regional Hospital in St James. The group's primary goal is to work alongside the hospital's team of professionals and the Ministry of Health to determine the areas of need and assist in raising funds to address the institution's operational deficiencies.
So far, the foundation has raised $25 million.
Stewart says the funds raised from 'the run' will go towards the purchase of a steriliser for the children's ward.
"This piece of vital equipment costs approximately US$60,000 and will literally help to save lives," Stewart says.
The Sandals/ATL CEO says he chose this concept for a fund-raiser as it was new and innovative.
"At ATL Automotive, we have earned a reputation for doing things a little differently and this is no different. Jamaicans love their cars and cross-country drives and we believe that this is the perfect opportunity to tie in that passion with some good fun for a very good cause," he says.
The event will see participants starting at the Caymanas Golf and Polo Club in St Catherine and heading to Buccaneer's Jerk Centre in Llanrumney in Port Maria, St Mary via Ocho Rios, St Ann. They eventually head back to the polo club via Junction main road. Contestants will solve clues and gain points towards finding the ram. Start time is slated for 8:00 am.
Stewart says the occasion is open to anyone who has a sense of adventure.
"We're inviting everyone to come out and share in the excitement... drivers and bikers. We welcome car enthusiasts, local car clubs and celebrities, including performing artistes and sporting personalities to come and help us raise awareness. Don't have a car? Find a friend who does and enter your team!" he says. "It is not a race, and road safety is of paramount importance. Any contestant observed disobeying the rules of the road will be immediately disqualified."
Prizes include Sandals/Beaches vacations, state-of-the-art electronic items from Appliance Traders Limited, and free fuel for one year.
The Ram Goat Run culminates with an ultra-inclusive after-party.
Participation fee is $15,000 per car and $7,000 per motorcycle. Persons attending the party will only pay $3,000.
Registration can be done online at www.ramgoatrun.com.
"The hospital needs our help and we feel that it's our duty as Jamaicans to do what we can," Stewart adds.