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Record Honda sales from ATL Automotive

Friday, May 16, 2014    

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KINGSTON, Jamaica — It was a defining moment in Petrena Purser's career as Honda brand manager when she had the pleasure of dining with Honda CEO Takuji Yamada at a recent meeting in Texas. Accompanying her was ATL Automotive's General Manager Sam McKenzie.

The exclusive local dealership was being awarded for its 2013 sales achievements -- Highest Sales Volume for the RHD (right-hand drive) market -- 614 units and Highest Market Share for the Latin America and Caribbean (North) region -- 10.8 per cent.

"I was tempted to pinch myself as I could not believe it was really happening. I was having dinner and conversation with the CEO of Honda," said a blushing Petrena Purser. Still brimming with excitement, she burst into laughter.

American Honda also recognised ATL Automotive for having amassed the highest recorded one-month sales total in the region's RHD history when the dealership delivered 122 units in May 2013 following the first staging of the historic 36-Hour Sale.

"Jamaicans will never want to miss a great deal on a Honda. So when we dropped our prices for those 36 hours last year, Hagley Park Road could not hold the traffic coming in. The CR-V is their favourite model by far, and so it accounted for the majority of the sales total. That's why we were confident in launching our 2014 campaign -- Jamaica Loves Honda. We believe it's the most premium of the Japanese brands and it's the dream of many Jamaicans to own a Honda. This year, we plan to take this brand across the length and breadth of Jamaica to make those dreams come true; staying true to Honda's motto - The Power of Dreams," she said.

Purser, a former sales consultant and supervisor, was nicknamed "great-white" by her colleagues due to her aggressive sales tactics. She's nabbed the coveted Employee of the Year and Supervisor of the Year awards to prove it.

"We are currently number 2 in the new-car industry, but it is my dream to see Honda in the number one position and I won't relent. I have the best sales and service teams in the industry and so the sky is the limit for Honda," she said.

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