Subaru club is back

Friday, August 02, 2013

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IT'S a good time to own a Subaru.


The Subaru Owners Club of Jamaica (SOCOJ) has earmarked 2013 as the year of its resurgence, having held a teaser link-up earlier this year at the Texaco Gas Station, Mary Brown's Corner, St Andrew, recently.


"The group has been running on auto-pilot for the past few years, so we want people to still know we're here," SOCOJ President Richard Panton told Auto.


Officially formed in April 2009, the club caters to all models of the Subaru brand. Membership continues to be strong with 55 active members and an islandwide mailing list, adding an extra 450 to that number.


The club was formed mainly to provide an avenue for like-minded owners to share information. Given their size, they were eventually able to leverage serious benefits for members on everything, from auto parts to car insurance.


"There's been a re-emergence of the brand internationally, especially due to the new Subaru BRZ, and we believe that this is the perfect time to reconnect with old and new members, as well as renew links with our past club sponsors," said Panton.


For the rest of the year, the SOCOJ will continue to increase its visibility through their own events, partnerships with other car clubs, and various community service projects.




— Rory Daley



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