Audi says thanks

By Rory Daley
Observer writer

Friday, September 28, 2018

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AUDI Jamaica, ATL Automotive division responsible for the brand, held its second Audi Advantage at its state-of-the-art showroom on Oxford Road in New Kingston last Thursday.

The guest list of exclusive occasion comprised Audi owners. The last one was held in April.

“We had a very good turnout based on the number of invitations we sent out. More importantly, we had some new faces, including customers that had missed our inaugural Audi Advantage,” Damien Kerr, head of business at ATL Automotive's Audi division, told the Jamaica Observer's weekly Auto magazine.

According to Kerr, the aim of Audi Advantage has been to continue to foster customer relations beyond vehicle purchase.

“These events are to say thank you to our customers and for us to come together in a family manner under the Audi brand name,” Kerr explained.

Those in attendance were treated to a taste, figuratively and literally, of what Audi had to offer in the future, starting with the news of Audi Escape, a sales event in celebration of Oktoberfest.

Kerr said the sales event, which was launched last Thursday, would run until October 31, offering special pricing on all 2018 models.

The Audi head of business also took the time to introduce the current Audi staff, deliver a few timely birthday gifts to lucky audience members, and reveal the brand's coming line-up.

“We will have the Audi Q8 SUV soon, and the smaller Q3 sometime in 2019,” he said.

Guests were treated to a small teaser of the Audi's first all-electric vehicle, the E-tron.

“The feedback was all very positive and we're already looking ahead for our Audi Advantage events in 2019,” Kerr added.

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