Hyundai flexes muscle

Observer writer

Friday, June 16, 2017

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IN the wake of the successful Truck & Bus Mega Fair held from May 25-27 in South Korea, Hyundai Motor Company and its local dealer Magna Motors will begin to ramp up its presence in the Jamaican commercial machinery sector as part of its wider worldwide plans to be a top five brand in the commercial vehicles market.

To do this, Magna Motors will add the Hyundai Mighty Truck and H350 minivan to its Jamaican line-up.

“We believe the minivan H350 and the Mighty Truck will be big hits in the Jamaica because the market demand for that segment vehicle is very good,” said Cesar Im, general manager — Hyundai Motor Company commercial vehicles Latin America & Caribbean Team.

Flexibility is the Mighty Truck's main strength as its light-duty nature gives it the footprint to operate effectively within the challenges of a growing third-world nation, such as road size and conditions. The Mighty Truck is available in five different models, starting from a 5.5-ton rating to an 8.2-ton version. All are equipped with a reinforced rear axle that allows up to 6,600 kg of cargo. It can also be customised from factory via Hyundai's special partners, or by the owner themselves, for specific tasks, like garbage collection or small crane duty.

The H350 is sold in three versions — a cab only light-duty van, a full cargo van, and a multi-passenger minivan — all offering what Hyundai terms 'space like no other'. It's as the latter is where Im sees inroads into the Caribbean market, as the H350 has been a hit in the Dominican Republic, having already moved 80 units there this year. Tourism centres like Aruba, Curaçao, and Trinidad & Tobago are already lining up to receive the model, and he sees no difference with Jamaica.

Andrew Channer, fleet and commercial sales manager, Magna Motors, also concurred with Im's statement as pre-release sales feedback has been all positive from customers.

“The H350 fits into Jamaica's tourism product,” he said.

Edward Lee, senior vice- president commercial vehicle export division — Hyundai Motor Company, said he was very happy to see Jamaica represented at Hyundai Motor Company's very first Truck and Bus Mega Fair, through Channer and Magna Motors, as it confirms they're on-board with the worldwide strategy of Hyundai's commercial vehicle division.

Im added that the Caribbean in part of the product development feedback loop in conjunction with the Latin American market to ensure that their vehicles can last in the tough regional conditions.





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