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KIG unveils Subaru XV

BY RORY DALEY
Observer writer

Friday, September 22, 2017

J AMAICA's oldest dealership, Kingston Industrial Garage (KIG), launched their latest offering the 2018 Subaru XV in fine style at their Spanish Town Road showroom in Kingston on Tuesday night.

“The new Subaru XV is our fastest-growing model for the brand, and the 2018 version has improved some much over the 2017 that I think it's a class leader in the market segment that it's in,” Jeffery Panton, KIG's managing director, told Jamaica Observer's Auto magazine.

For 2018, the Subaru XV has been restyled with a more rugged and aggressive appearance. The new feel isn't only skin deep, as it also boasts the honour of being built atop the new Subaru Global Platform, endowing the vehicle with more refinement, safety and technology than the outgoing model.

The drivetrain has been upgraded with a new lighter flat-four boxer engine with direct fuel injection for further fuel efficiency. Of course, Subaru's signature symmetrical all-wheel drive is standard, but has been beefed up with the addition of an X-Mode that offers extra electronic assistance to terrain that challenges traction.

Inside, the interior has seen a clean design adding more space, front and rear, with more premium materials. Tech meets safety as the standard seven airbags can be supported by optional features such as Blind Sport Detection, Lane Change Assist, and Rear Cross Traffic Alert.

The new Subaru XV is available in three trim levels.

“Tonight belongs to Subaru, a premium Japanese brand. As incredible as it may sound, it is often overlooked, despite what is in the brand DNA — a fastidious attention to building superb automobiles on a platform of safety, efficiency, performance and reliability,” Panton added.

The launch had an added punch with the dealership revealing its refurbished showroom as well as handing over one of the Subaru XV to 2018 Miss Universe Jamaica Davina Bennett.

Judith Denton, KIG's sales and marketing manager, said Bennett will have use of the new Subaru XVs.

“I feel really ecstatic about it. The car really suits me, and the colour — red, anyone sees you coming in that, they'll know you're Miss Universe,” Bennett told Auto magazine.

Started in January 15, 1908, KIG is the authorised dealers in Jamaica for Ford, Subaru, and Jeep.