Labour of love

Friday, May 18, 2018

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TO celebrate its 10th anniversary, Heelz 'N Wheelz will hold the first of its Pop Up Series at the Portmore Town Centre in St Catherine on Labour Day, Wednesday, May 23.

“We plan to have pop-up events across the island to get fans energised for the big show in July at the National Arena,” Andrew Leesing, event organiser, told the Jamaica Observer's weekly Auto magazine.

There will be no competitive sections at the Pop Up series, which is slated to continue across Clarendon and Mandeville as the lead-up to July.

“Bring your crew, your igloo, and hang out for a small fee in worry-free environment,” Leesing explained.

Along with several of the islands top crews expected, there will be giveaways from Heelz 'N Wheelz.

“Right now we're looking at support from Team Stainless [and] Mad Squad. Sponsors for the main show, Bizol, Tyre Warehouse and Atlantic Grease and Lubricants, are going to be there showing off their goods and possibly offering prizes,” he said.

Leesing added that part motivation for the Pop Up Series was the informal nature of several shows that he'd recently attended.

“The reason we're charging is not because we're trying to make money, but ensuring we recoup our expenses. We have a standard to maintain with the Heelz 'N Wheelz brand. So we'll have things like lights and have gotten the relevant permits, so folks won't have to run off if the police should show up, which I've seen at too many of these smaller events,” Leesing added.

— Rory Daley

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