Porsche marks 70th milestone

Observer writer

Friday, June 15, 2018

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JAMAICA joined the world in celebrating the 70th anniversary of the Porsche through its local dealer, ATL Automotive, in New Kingston last Saturday.

ATL Motorsports is the ATL Automotive division responsible for the German-made brand.

“On April 29, 2016, ATL Motorsports became the exclusive Porsche dealer in Jamaica. The company delivered its first Porsche in January 2017, a Macan, which is the second most successful model in the local market,” Christina Thwaites, group marketing manager at ATL Automotive, told the Jamaica Observer's weekly Auto magazine.

Customers and brand enthusiasts were invited to a celebration centred primarily on the theme 'World Sportscar Day' under the Instagram hashtag #sportscartogether.

The festivities included test drives of several Porsche models with friends. Additonal picture taking was encouraged by a cut- out that placed participants in the middle of Porsche's record-breaking 24 hours of Lemans victories. The occasion also saw classic Porsche owners having their vehicles on display next to current models. The time span went from a 1960 Porsche 356 Speedster to the 2019 Panamera.

For the young and young-at-heart, a Porsche 718 Cayman was the eye candy.

“Every Porsche reflects the owner's panache and individuality. Porsche is about the experience, the sound, the thrill, the exclusivity and, most of all, the personalisation. Every customer who joins the Porsche Jamaica family knows that they're joining an intimate family who knows their name,” Thwaites added.

Porsche took the day to introduce its future, the Taycan — the first electrically driven technology champion from Zuffenhausen. The four-door model with four individual seats delivers a system performance of over 600 hp and a range of more than 500 km, acceleration from 0 to 100 km/h in less than 3.5 seconds, and a charging time of around 15 minutes for 80 per cent of the electrical energy required.

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