Porsche, Microsoft launch partnership

Friday, April 28, 2017

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PORSCHE and Microsoft are set to deliver virtual driving pleasure by working in even closer collaboration in the future.At the New York International Autoshow, the two companies entered into a six-year partnership covering racing games and electronic gaming competitions.

In future, Porsche sports cars will be more prominent in the racing game series Forza Motorsport and Forza Horizon.

One central element of the partnership is the growing area of “eSports” — competitions that gamers stage as part of virtual contests.

The “Forza Racing Championship” (ForzaRC) — the leading eSport racing series with the world's largest online racing community — will be the starting point for this aspect of the partnership. Based on the current Xbox racing game Forza Motorsport 6, which has included more than 20 Porsche vehicles since 2016, the 2017 ForzaRC season will include a motorsport championship for all Porsche fans.

Registration opened on April 12, at Qualification will take place online beginning May 1.

“By having Microsoft as our partner, we have the opportunity to take the pleasure of driving a Porsche and making it an experience in the virtual world says Detlev von Platen, member of the executive board responsible for sales and marketing at Porsche AG.

“Racing games and eSports connect the real and virtual worlds and enable us to gain further access to the young target group. It means that they can develop a passion for Porsche even before buying their first sports car.”




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