Business

Inner-city residents taught how to earn online

BY DENNISE WILLIAMS
Contributor

Wednesday, February 14, 2018

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Over a dozen inner-city residents in various volatile communities are now earning online through training provided by Internet Income Jamaica (IIJ) in the Alternative Livelihood Skills Development (ALSD) Programme run by the Jamaica Social Investment Fund (JSIF).

Unemployment in the inner cities of Jamaica is estimated to be around 40 per cent, and the pilot programme, which operated for nearly 12 weeks, was aimed at creating another route to earning income legally.

The programme commenced on September 11 and ended on December 5, 2017, in both Montego Bay and Kingston. Classes were held every Tuesday from 5:00 pm to 8:00 pm for three months at both locations, and webinars were conducted every Thursday.

As a condition of the agreement between JSIF and IIJ, students had to be residents of JSIF-listed communities. Therefore we saw students in Kingston hailing from Tivoli Gardens, Majesty Gardens, Denham Town, Maxfield Park, and so forth.

The Montego Bay counterparts were residents of communities such as Barrett Town, Retirement, Granville and Anchovy.

Throughout the programme, the students learned the operations of online marketing by engaging the base site, Fiverr.com. Students were taken through the theory and practical of establishing online accounts to offer services for sale. These services known as gigs require no formal or prior qualification, and as such disadvantaged none of the students.

The true genius of the programme was enabling students to earn while they learned in a progressive job field – ie online freelancing.

According to Alicia Lyttle, CEO of Internet Income Jamaica, “Our students enjoyed unimaginable success in their goal to generate an income online.

“Our top performer, however, was Shasheka from the Montego Bay class, who amassed US$700 at the close of the three-month initiative.”

Further, the IIJ team revealed that as a commitment to the students' success, laptops and other devices were bought and gifted to students to ensure their continuation and success after the close of the programme.

Support groups were also employed via social media to engage students during and after the programme. Any issues relating to student performance were discussed and rectified there.

Further, Lyttle added, “Students were endowed with the resources to journey to and from the sessions weekly. They received transportation funding, and weekly meals were provided to ensure the best possible learning conditions for our students.”

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