Keller Williams launches in Trinidad and Tobago

Wednesday, October 17, 2018

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Texas-based real estate company Keller Williams (KW) has been awarded a licence for a new master franchise in Trinidad and Tobago.

The new Keller Williams master franchise is currently starting operations and is expecting to launch its first office before the end of 2018.

Keller Williams has now been launched in nine countries across Central and South America with 21 market centres and more than 750 agents. This new launch comes just as the KW Argentina launches a second market centre in their first year in business and KW Colombia expands beyond 200 agents across the country.

Operating principal Gregory Camejo, with a strong team of core leaders, will lead Keller Williams' growth across Trinidad and Tobago. Camejo also serves as a senior executive of corporate and strategic services for the OCM Group and has developed an extensive network in talent acquisition and real estate across the country. OCM Group operates as the parent company of the Trinidad Express newspaper and CCN TV6, the largest private television broadcaster in Trinidad and Tobago.

“Trinidad and Tobago is one more critical step in KW's growth through the Caribbean as well as South America and we have found the right leader who shares our common vision and culture,” said William Soteroff, president, Keller Williams Worldwide, the international division of Keller Williams. “Gregory rapidly adopted Keller Williams systems, built a strong core group and attracted top producers to our agent-centric business model.”

The Trinidad and Tobago real estate market is said to have a high demand for housing with not enough supply in the middle-income-earner bracket: a trend that is beginning to change, according to Camejo. The market has also shifted recently to becoming more of a buyer's market. Trinidad and Tobago's real estate market is said to be mostly a cottage industry, with small boutique-type homes.

“The real estate industry in Trinidad and Tobago is underdeveloped in terms of management and understanding how to create a value-added service,” said Camejo. “There are great agents, yet the industry doesn't recognise its own great potential. That's where we see the opportunity.”

Across the globe, KWW has more than 6,900 international agents, 171 market centres, and more than 30 regions operating outside of the United States and Canada.

Outside of the US and Canada, Keller Williams regions now include Argentina; Belgium; Belize; Bermuda; Cambodia; Colombia; Costa Rica; Czech Republic; Dubai, UAE; France; Greater Shanghai, China; Greece; Indonesia; Israel; Jamaica; Luxembourg; Mexico; Monaco; Nicaragua; Northern Cyprus; Panama; Philippines; Poland; Portugal; Puerto Rico; Romania; Southern Africa; Southern Cyprus; Spain; Trinidad and Tobago; Turkey; United Kingdom; and Vietnam.

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