Christmas in July

Friday, July 20, 2018

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Outside, the temperatures may have been hitting the mid-30s, but that was no obstacle for patrons attending Christmas in July inside the air conditioned Jamaica Pegasus in New Kingston yesterday.

Some 118 local producers from across the island showcased their authentic Jamaican gift and souvenir items, while networking with corporate entities and various industry players at 'Christmas in July'.

The event targets the development and strengthening of sustainable links between tourism and other productive sectors of the economy to which it is closely connected, such as agriculture, manufacturing and entertainment.

Christmas in July's primary objective is to increase the consumption of goods and services that can be competitively sourced locally — while also creating employment and generating the country's foreign exchange earning potential.

The event was hosted by the Tourism Linkages Network with collaboration from Jamaica Promotions Corporation (Jampro) Jamaica Manufacturers and Exporters Association (JMEA), Jamaica Business Development Corporation (JBDC), and the Jamaica Hotel and Tourist Association (JHTA).

Above are a few photos from the day.

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