PRINTING company Digital Prepress said it will improve turnaround time and enhance security with its new printer.

The company said it paid more than US$300,000 ($26.8 million) for the Xerox CP1000, which it claimed is the first of its kind in the Caribbean. Nicola Barbar, managing director of Digital Prepress, said on Friday that the machine will allow the company to print flyers, business cards, brochures etc within 24 hours compared to the typical three to five working day period.

"It will move the industry forward because that is where print is now going, print on demand, client's want faster turnaround times," she said.

Barbar added that, with Clear Dry Ink technology, the Xerox CP1000 allows the company to add many creative effects to print jobs.

What's more is that the images produced by the machine, using Clear Dry Ink technology, ensures that the images cannot be duplicated or reproduced, and adds considerable anti-counterfeit and security to tickets and armbands, she said.

"We are going to be changing the way people think about security and also we are going to be able to enhance their product a lot better and for less money," said Barbar.

Digital Prepress hopes to acquire another Xerox CP1000 soon, its managing director noted.

Andrew Holness, Leader of the Opposition, at a launch ceremony last week hailed the investment by Digital Prepress as a significant advancement of Jamaica's print industry with considerable regional export potential.

Digital Prepress is an affiliate of Phoenix Printery, for which Barbar is deputy managing director. Barbar's father, Stafford deMercado, is the executive chairman of Phoenix and has over 46 years' experience in the Jamaican printing industry, said the company website.