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8 Lessons the World Cup offers to your business

BY JULIAN RICHARDSON Assistant Business Co-ordinator richardsonj@jamiacaobserver.com

Sunday, July 04, 2010

URUGUAYAN Luis Suarez’s goal-saving hand ball, the last-second penalty miss by Ghana’s Asamoah Gyan and the Black Star’s ensuing loss on Friday not only provided lots of nail-biting action for football fans across the globe who watched the World Cup 2010 quarter-final match, but at least two valuable lessons as well.

Indeed, the ongoing World Cup in South Africa is not only a great entertainment spectacle, it’s also a classroom for you to learn how to be a winner. Sunday Finance shares a few of our observations.

1. Capitalising on an event

You don’t need to look across the Atlantic to see how savvy entrepreneurs make the most of a major event. Right here in Jamaica, roadside vendors are making a killing from selling flags for $100 to $150 a pop and sports apparel stores are offloading $7,000-World Cup team jerseys in droves, capitalising on the great sporting festival that has people burning with passion. It doesn’t hurt, either, to diversify your operations just to get in on the action.

Local cable channel Sportsmax, for instance, has boosted brand recognition and revenues through the bar and lounge it launched for the World Cup, in the old SuperPlus building in New Kingston. The venue reportedly attracts a whopping 300 to 400-plus patrons on match days.

2. Nurturing your workforce/practice

This is critical because no matter how good you are, it’s a well-oiled machinery that shows up on game day. Take heed from teams like Germany, Argentina, Spain and even Brazil, although they’ve already crashed out of the tournament. The fluidity and clinical of these teams attack paint pictures of cohesive units that have absorbed the offensive lessons of their coaching staff and are prepared to deliver when time comes to excecute.

3. Don’t count on the referees

Regulators such as the Office of Utilities Regulation take a beating regularly from players within their repective industries. They’re not alone. The officiating in South Africa has left a lot to be desired (Note Frank Lampard’s disallowed goal against Germany or Luis Fabiano’s hand-juggling act to score against the Ivory Coast).

Indeed, officiating blunders have led FIFA President Sepp Blatter to apologise and reconsider video goal reviews. So entrepreneurs better start recognising that they can’t bet on the man in the middle; they’ve got to take care of business themselves.

4. Take advantage of opportunities

Simple rule of life: If you don’t take your chances, you’re probably going to get burnt. Just ask Ghana's Asamoah Gyan, who missed an eleventhhour penalty on Friday and saw his team dumped out of the tournament as a result.

5. Make sacrifices

Uruguayan Luis Suarez’s goal-saving hand ball was arguably a selfless act and the ultimate of sacrifices in this World Cup so far. No, we are not advocating cheating. This is a player who knew what was at stake, assessed the situation and made a decision to commit a violation that would give up a penalty shot, get him kicked out of the game and get him suspended for the semi-finals.

But it paid off after Gyan missed the ensuing penalty — a worthy sacrifice, in Uruguay’s book, for a cardless Suarez and a possible 0-1 defeat.

6. Maintain discipline

This cardinal rule has played over and over in the World Cup. A lack of this frequently taken-for-granted virtue helped send home Nigeria (midfielder Sani Kaita’s inexecusable stomp on a Greek player caused him a red card and switched the momentum against the African team, which went on to lose) and perennial favorites Brazil (Felipe Melo’s red card for stomping Arjen Robben definitely made it more difficult for Brazil to come back from a goal deficit against a team like the Netherlands).

7. Strategic management

The World Cup highights the need to always employ strategic management and realise that one size does not fit all — you should always have a Plan B. For instance, after two disappointing draws with Algeria and the USA, England’s manager made several changes, among them, switching the ineffective Emile Heskey for Jermaine Defoe, and it it worked.

England won that game 1-0 and qualified for the next round. Unfortunately, that was about the only thing Capello did right.

8. Think globally

This is self-explanatory. The World Cup is another example of how the World is truly one marketplace.

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COMMENTS (5)

gary lee
7/5/2010

What Suarez did was unsportsmanlike and the punishment was not severe enough. Worst he showed no remorse for cheating. The truth is the goalkeeper is allowed to use his hands and Suarez is not.
Richardson, like many Uruguayan fans and some misguided persons have no sense of honesty or fair-play, they advocate cutthroat tactics.

Keisha Stephenson
7/4/2010

I strongly suggest that the editor of this article remove point #5 from this article. Why? What Suarez did was no kind of example, for business or anything else. He is the worst kind of cheat, and I wish they would ban him for life! What are we teaching our children? That it it is okay to do wrong as long as it serves the greater good? Shame on you!

Courtney Powell
7/4/2010

Besides Ghana got their opportunity

Courtney Powell
7/4/2010

Come on Kid that's not fair, these incidents bring excitement and entertainment for thousands who took time to watch, football is already heavily regulated as is.
Correction Rav: Football = (ball+Body) - hand if u not a goalkeeper

Rav Singh
7/4/2010

Uruguayan Luis Suarez’s did only one thing: exemplified wining at all cost, He cheated, he could be seen on the sideline crying like a 2 year old, he had no idea of the outcome of the penalty kick, and his Country advancing in to the semi final at the expense of the sole African contender. I was rooting for the U.S. until they were beaten by the same Ghana team fairly. FIFA should have rule to award the goal at the discretion of the Referee in blatant violation such as these; Football=foot +ball

Did you watch American football's Super Bowl on Sunday?
	Yes, but just for the advertisements
	Yes, just for the game itself
	Yes, for both the game and advertisements
	No, I did not watch the Super Bowl.

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