Business

CIN tops Fox, CBS, ABC and Discovery for Caribbean viewership in New York

Friday, December 13, 2013    

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TELEVISION cable company, Caribbean International Network (CIN) headed by Jamaican Stephen Hill has, according to a survey conducted by Hope Research Group, scored a higher viewership among people of English-speaking Caribbean heritage residing in the New York area than established television cable networks, Fox, CBS, ABC and the Discovery Channel.

CIN came out ahead with 57.2 per cent of the survey, followed by ABC with 56.0 per cent, and coming in at third place was Fox at 38.4 per cent. Then came CBS with 32.7 per cent followed by Discovery at 32.7

per cent.

The US 2012 Census has declared that the English- speaking Caribbean audience (by households) in New York totals 450,589. CIN has a minimum viewership of 238,812. When extrapolated to include other persons watching together, viewership could increase to as many as 558,025.

CIN began broadcasting 20 years ago and targets the Caribbean Diaspora in New York. It is broadcast on both Time Warner and Cable Vision, the two main cable carriers in New York. CIN broadcasts on the weekends, Friday to Sunday for a total of 14 hours. Sundays are thought to attract the highest viewership. Among its advertisers, it has many of the Caribbean's largest businesses, including Grace Kennedy, which market to the ethnic population in New York.

The Hope Research Group pointed out that CIN is watched equally by both men and women and has reach among all age groups, but is particularly strong in the 30-49 year-old group. It has a 64.3 per cent popularity rating with Caribbean people earning above US$12,001 and above, and 59.4 popularity among first-generation Caribbean national polled.

The most popular programme on CIN is Cover Story (Jamaica News) with 57.3 of the survey's respondents tuning in, followed by Irie Vibes with 37.7 per cent, and Entertainment Report with Anthony Miller at 33.3

per cent.

Queens came out on top with 56 per cent of the demographic profile of English-speaking Caribbean nationals in the sample. Brooklyn came in second place at 38. 4 per cent followed by the Bronx at 5.6 per cent.

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