CaribShopper partners with eBay via new app

BY AVIA COLLINDER Business reporter collindera@jamaicaobserver.com

Thursday, August 18, 2016

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Kadion Preston, CEO of CaribShopper — the Miami, Florida-based enterprise which this week announced a deal with eBay — said revenue impact expected in the mid-term is in the six figures, with multiples of two to three times from year one and after.


CaribShopper is one and a half years old and is owned by Preston and an investment group. Preston said that the company has markets in 16 countries, working alongside its two major affiliates which are DHL and Go Top Up.


The official partnership with eBay, the global online marketplace, will now permit shoppers in the Caribbean to purchase items via the ‘eBay powered by CaribShopper’ app.


Preston said the deal with eBay is exclusive and exact details are private.


Founded in 1995 in San Jose, California, eBay is one of the world’s largest marketplaces. In 2014, it enabled US$83 billion of gross merchandise volume, the companies disclosed in the release announcing the alliance.


The ‘eBay powered by CaribShopper’ app allows users the convenience of shopping on eBay while bypassing existing freight forwarding solutions.


"Shoppers can plug in their local Caribbean address with the expectation of having DHL deliver their goods, therefore bypassing the need to have a US address," Preston outlined.


Affiliate DHL offers logistics support and door-to-door delivery. Go Top Up, with its network of 12, 500 merchants at convenience stores and petrol stations across the Caribbean, sells CaribShopper shopping credit — which allows shoppers who don’t have access to credit cards the opportunity to turn cash into online shopping credit.


"The process is very similar to how Caribbean nationals purchase Top Up phone (airtime) credit," the CEO outlined.


Preston, who declined to share the investment made in the company to date, said only that it was "considerable".


"In relation to turnover, the CEO said, "Unfortunately, we can’t disclose exact figures but are proud to say that we have seen a growth of over 46 per cent every month.


"In addition, retailers are eager to join our site and we are seeing an increased rate of 32 per cent each month."


To date, the CaribShopper app enables shoppers to purchase products directly from more than 100 retailers including Amazon, Macy’s, Banana Republic, DSW, Walmart, and Victoria’s Secret — companies that would normally be inaccessible to the Caribbean.


"The company offers a guaranteed payment system, for consumers to have access to billions of items, while ensuring payments to vendors and handling all transaction fees," a company release on the deal with eBay outlined.

 

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