Cyberbox expands into electronic gaming

BY KARENA BENNETT Business reporter bennettk@jamaicaobserver.com

Wednesday, March 11, 2015

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LOCAL Internet Café Cyberbox Lan Centre has partnered with video gaming expert Isaiah-Triforce Johnson in its quest to expand into electronic gaming.


Cyberbox, which began operating in September last year, has opened what is being described as a 'state-of-the-art' Internet Café in Springs Plaza, Half-Way-Tree, and has already invested $20 million in getting its gaming project off the ground.


The company currently offers Internet and docucentre services, pc gaming, e-learning, team-building facilities and technology-based party facilities, but plans on introducing featured games such as league of legends, heathstone, candy crush, FIFA and Tetris as part of its services.


"This whole concept came out of forward thinking and exposure to other parts of the world," chief marketing officer of Cyberbox, Dmitry Simpson, told the Jamaica Observer.


"Take China, for example, a facility like what we have is a normal thing in that country, but in Jamaica it's one of a kind. We also wondered why no one took up this initiative seeing that technology is such an integral part of the whole economy," he added.


Chief executive officer and founder of the video game team Empire Arcadia, Johnson will be working with Cyberbox in the capacity of eSports League Ambassador. The gaming industry, according to the gaming expert, is worth well over US$100 billion with Jamaica tapping into little or none of that revenue.


"e-Sports carbon copies the same infrastructure as normal sporting activities and we are looking to get Jamaica at the same level as the international countries in competitive gaming," Johnson told the Business Observer.


"Our largest game so far had 70 individuals competing and it is a creative sports that challenges the mind and brings people together. Boys' and Girls' Champs is also coming up and just like the real event, you can start playing at the heats level and work your way up until you are standing the other man in the room," he added.


Cyberbox is now on a cross-country tour with RJR, educating the public about its new venture. The company will also be launching its All-Stars Game competition later this month.


"We have the All-Stars game on March 13 followed by the seasonal games on March 28," Johnson stated.


Upon registration, each competitor has the opportunity to win up to $300,000, depending on the sporting game desired.


Cyberbox currently has a seating capacity of 72 and is working on a platform that covers GSAT and CSEC curricula, through interactions with a virtual teacher as part of its e-learning programme. The company is also looking to acquire locations in May Pen, Clarendon, as part of its expansion plans.



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