Expocomer beckons to Jamaican businesses

Panama trade show sets up special Caribbean Pavilion for 2015 event

Friday, August 22, 2014

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THE promoter of Panama's international commercial exhibition, Expocomer, is making a special appeal to Jamaican businesses to be part of a historic Caribbean Pavilion for next year's 32nd staging of the event, from March 11 - 14, at the ATLAPA Convention Centre in Panama City.

The Chamber of Commerce, Industries and Agriculture of Panama is organising the event that is being billed as the ideal starting point for business people to explore new opportunities and introduce new products and services.

Panama World Trade & Investment Foundation (PWTIF), which has been granted the rights to promote the annual event, says the appeal to businesses in Jamaica and the rest of the Caribbean is significant given the region's little involvement in past shows.

"The importance of the Caribbean Pavilion is to promote opportunities, increase, improve, trade and support investments among the Caribbean countries and the world. Panama World Trade & Investment Foundation believes it's of great importance that the Caribbean countries get involved," PWTIF's founder and CEO Melida Harris-Barrow told Caribbean Business Report (CBR).

"There has never been promotion in the Caribbean about Expocomer. This would be the first time that PWTIF is inviting the Caribbean countries," she emphasised.

The only involvement of the Caribbean in past shows came from Trinidad & Tobago.

"Trinidad and Tobago has been one of the only visible Caribbean countries that have participated in Expocomer with 20 stands every year. In 2013, Trinidad and Tobago and Panama issued a joint communiqué announcing the signing of a Partial Scope Trade Agreement, which is expected to result in economic benefits for both countries. Cuba and Puerto Rico have participated in the past. But the other Caribbean islands have not been aware of the event. This is why Panama World Trade & Investment Foundation is bringing this information to the Caribbean and eventually Africa," Harris-Barrow told CBR.

As for Jamaican businesses, Harris-Barrow said, "If they have participated in the past they were not visible. This is why the Caribbean Pavilion is important to provide visibility and recognition of our region."

The multi-sector exposition is especially reaching out to businesses in the textiles, construction, technology, accessories, food, beverage,and services sectors.

A total of 700 participants from 35 countries are expected to put their products and services on show. Apart from the Caribbean and Latin America, participants will also come from Asia and Europe.

"The variety of categories make it possible to offer a range of exhibited products and services to reach target markets," Harris-Barrow stressed.




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