Fish Pot targets major commercial districts for growth

By Shamille Scott Business reporter

Friday, December 13, 2013    

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Max Jardim, manager of seafood restaurant Fish Pot hopes to set up shop in downtown Montego Bay, Ocho Rios and Kingston.

The Rainforest Seafoods subsidiary yesterday officially launched its second restaurant in the heart of Half Way Tree. The outlet has been operating since last month.

"We have a lot of locations in sight, but I could say, downtown Mobay, Ocho Rios and Kingston are areas we would love to be in," Jardim told the Caribbean Business Report. "But those aren't concrete, it's just a dream of mine."

Fish Pot launched its first restaurant on Half Way Tree road — near Cross Roads — last year.

"Point blank, we have a very ambitious team, we first opened last year and now we're also here," he said.

Fish Pot's strategic plan is to open two locations every year. But Jardim says the objective is to provide seafood, which is often seen as expensive and make it readily available.

"Our price point is comparable to any major fast-food restaurant; you can buy a meal here for under $400," Jardim said. "We're proving that seafood can be affordable."

The new outlet is almost four times larger than the other one, with seating to accommodate as much as 52 persons,

"We learnt a lot from the first business we set up and invested heavily in machinery for speed and efficiency," Jardim said, noting that it's more quick, casual and family oriented.

Marketing Manager of Rainforest Seafoods, Roger Lyn added that the new location requires catering to people who are on the move but at the same time, the items are fresh and healthy.

"As you can see we are catering to a huge crowd, we are near to the transport centre so the foot traffic is good," said Lyn.

The restaurant is complemented with a Rainforest Seafood retail store, where consumers can purchase frozen products just inside the restaurant.

Fish Pot offers escoveitch fish, steamed fish, pepper shrimp, bammy, jerk snapper rolls, soups, fritters, and curried shrimp and fish fillets.

The company has partnered with Wysinco as its beverage providers.





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