Business

Ingrid Card is Sagicor’s new assistant VP for group marketing

By Desmond Allen Executive Editor – Operations allend@jamaicaobserver.com

Wednesday, October 31, 2012    

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INGRID Card credits everybody else with her success as a marketer, starting with her grandmother with whom she grew up on the plains of rural St Elizabeth.

“I’ve always been inspired to do my best and I just can’t settle for second best,” she confided to the Business Observer in an interview about her latest promotion to assistant vice-president for group marketing at Sagicor Jamaica.

But it has been her innate self too.

This striving after perfection, she said, started at a very early age, as she remembers competing with her peers for 1st place from as early as Grade one. This desire for perfection followed her through high school at the St Elizabeth Techical High School (STETHS), later college “and everywhere I have worked since my job as social director at the Couples Sans Souci Resort and Spa in 1997”.

“I will always have a special place in my heart for Sans Souci as that’s where it all started for me,” she confessed. “I’m never satisfied with anything less than 150 per cent from myself. I have always had people around me who encouraged this characteristic,” said Card.

She referred to Tanya Miller, the executive whom she has succeeded at Sagicor, saying she was “a brilliant marketer” from whom she learnt a great deal. Miller recently migrated.

“I will always be grateful to one of Jamaica’s best, Chantal Hylton-Tonnes with whom I worked with at the Jamaica Observer from January 2008 to August 2009 when I joined the team at Sagicor as group marketing manager,” said Card. Hylton-Tonnes is now chief executive officer at the state-run Creative Production and Training Centre (CPTC).

Card saved the highest accolade for her boss, Richard Byles, the head of Sagicor whom she described “as the best boss anyone could have.”

“Jamaica needs more CEOs like Richard Byles. He is very bright and an awesome strategist. He is very fair and for him it’s all about performance. I feel I am very fortunate to be able to work with someone like him,” she added.

Drawn to media, Card joined CVM Television in 2003 as marketing and promotions co-ordinator and left after a year to become marketing manager at the Jamaica Observer. Nine months later she resigned to pursue a Bachelors degree in International Business, with a minor in marketing at the Everest University in Orlando, Florida. Her passion for excellence continued through college and along with graduating Summa Cum Laude, she made ‘Who’s Who in American Universities and Colleges, and the National Dean’s List every year. On her return to Jamaica, she rejoined the Gordon ‘Butch’ Stewart-owned Jamaica Observer as marketing and communications manager.

Card continues to strive to honour the memory of her grandmother, Amanda Card who died last year. “I had always wanted to make her proud because I would have been nothing without her, She was my mother, father and grandparent all wrapped in one,” she said.

A tennis enthusiast out of office, Card admires Swiss professional tennis player Roger Federer for various reasons. “Not only is Federer a talented player, but he is well loved and respected by not just his many fans, but also by his competitors,” she notes. “His determination and winning attitude are qualities I admire.”

Sagicor boasts that its name means “wise judgement”. Ingrid Card’s appointment might just be another piece of the evidence.

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