VIDEO: JAMPRO teams with ITC, CEDA to push regional crafts, textiles

BY JERMAINE EVANS Online reporter evansj@jamaicaobserver.com

Wednesday, July 20, 2011

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Jamaican producers of crafts and textiles will get a chance to make valuable business links with major consumers across the world, as the Jamaica Promotions Corporation (JAMPRO) has teamed with the International Trade Centre (ITC) and the Caribbean Export Development Agency (CEDA) in a bid to improve and market local products.


The Promoting CARIFORUM Creative Industries Projectâ will help developers across the Caribbean, namely Barbados, the Dominican Republic, Trinidad and Tobago, Haiti and right here in Jamaica, with the completion of their materials, along with marketing, pricing and quantity.


"What we're seeking to do is increase the marketability and exportability of the works of the artisans throughout the region," said Kayanne Anderson, consultant in charge of creative industries with CEDA.


Also involved with the project is the ITC, which is situated in Geneva in Switzerland.


"This project has received great response especially in Jamaica, because they have such excellent ideas," said Italian Givlio Vinaccia, international coordinator for the Caribbean region, and one-half of the ITC's team of consultants, which also includes his brother Valerio Vinaccia.


The role of the consultants will be to guide the producers and help them create marketable and sustainable products that will meet international standards, through a series of workshops.


JAMPRO, which is the regional coordinator for both the ITC and CEDA, has already chosen nine producers from across Jamaica, who will benefit from the expert advice that these consultants have to offer.


Clifford Osborne, a creator of hand-made wooden bowls for over 40 years, was present at the first workshop and says that he believes in this venture and that, "if I can get an outside market, then I can better sell my products".


Another producer also present at the workshop, Lynvia Smith-Geddes of St Mary, says she was chosen by the ITCâs consultants because of her hand-made laptop bags and I-pad holders, which she makes from the pandanas plant and are also environmentally friendly.


"I am trying to find a way to create employment for my community," said Smith-Geddes. "We have already started planting over 200 pandanas trees in anticipation of future orders.


The project, which started in January of this year, is currently in the prototype stage and will run up until August 11, 2011, with a grand showcase of all products in the Dominican Republic from September 1-4.



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