CEO of the Caribbean International Network (CIN) Stephen Hill has emphasised to public sector entities the importance of developing countries like Jamaica to present their messages to the Diaspora and the world, as information transmitted by other media may be misconstrued.

"At the end of the day, when the general media reports, it usually comes out negative. We want to be able to transmit positive communication that the Diaspora and other people can pick up on and realise that we are a society and a country that is making progress," Mr. Hill said.

Hill held discussions with a number of public sector entities on June 23 at Jamaica House on the importance of connecting with the Diaspora and sharing information about their respective agencies and Jamaica through weekly programmes produced by the Jamaica Information Service (JIS).

CIN operates in Jamaica and New York and broadcasts programmes produced by Caribbean producers in Jamaica, Trinidad and New York. The cable station is the premier provider of Caribbean TV programming in the New York market which is the largest media capital. They operate on NYC TV and have been in that media platform for 18 years.

A new 'Jamaica Magazine' half-hour programme prepared by the JIS is specifically designed to connect public agencies with the overseas markets. The programme delivers up-to-date information on relevant topics couched in an attractively edited style. This is aimed at allowing viewers to feel relaxed as his/her expectations for Jamaica are restored allowing space for the support of the development of their home country.

Chairman, JIS Board, Neville James said this is a great opportunity to take control of brand Jamaica.

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