Business

Juici reopens Port Henderson outlet

One of four shut last year after fallout with franchisee

Thursday, April 17, 2014    

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JUICI Patties has reopened one of four Corporate Area outlets it closed last year after terminating a franchise agreement with the restaurants' operator.

The Jamaican fast-food chain ended its partnership agreement with the franchise holder of the Juici restaurants at Duhaney Park Plaza; the intersection of Molynes Road and Washington Boulevard; Constant Spring Road (near Twin Gates Plaza); and on Port Henderson Road after constant complaints from customers about inadequate service standards at the locations.

All the properties were being occupied by the franchise holder under lease from a third party.

The Juici restaurant on Port Henderson Road was reopened about a month ago under a new operator, marketing manager Jackie Scott told Caribbean Business Report yesterday. She said that there is "nothing decisive" on the other locations as yet, but noted that there is a decent chance that the Duhaney Park restaurant will reopen under the Juici brand.

"The owner of the (Duhaney Park) property has an interest in acquiring (the brand)," Scott said.

She was less optimistic about the former Juici outlet on Constant Spring Road.

"I think the one on Constant Spring may not be reopened under the Juici brand," the Juici marketing manager said.

With some 60 restaurants, Juici Patties is the largest fast- food chain in Jamaica, almost doubling the number of outlets of rival Tastee. The 33-year-old company has rapidly expanded since the 1990s through franchising partnerships.

Franchising is a business model in which a parent company allows entrepreneurs to use a company's brand name, strategies and trademarks in exchange for an initial fee and royalties based on revenues. The parent also provides franchisees with support such as advertising and training. It is regarded as a faster and cheaper form of expansion than adding company-owned stores.

Juici Patties, based in May Pen, started out manufacturing and selling beef patties but has gradually added a number of indigenous dishes, including hominy corn porridge, red peas soup, callaloo and saltfish, liver, okras and saltfish, steamed fish, curried chicken, boiled green bananas, yellow or white yam, boiled or fried dumplings.

--Julian Richardson

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