Business

Kay Osborne to create strategy for regional public health agency

Friday, January 31, 2014    

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KAY Osborne Associates has inked a deal to develop the regional strategic brand marketing and communication for the Caribbean Public Health Agency (CARPHA).

The regional public health agency, which is the result of a 2011 Caricom Heads of Government agreement, aims to establish an action plan for pushing the prevention of disease, promoting health and reponding to public health threats and emergencies throughout the Caribbean.

"Our priorities include monitoring and responding to epidemics, such as the new Chikungunya virus, addressing growing obesity among children, non-communicable disease epidemics, tourism and health, violence and injury prevention, and bio-terrorism," said Dr C James Hospeidales, executive director of CARPHA. "Our approach is regional, and our focus is on helping our Caribbean peoples and visitors live longer, healthier, more productive lives. Investments in CARPHA support the delivery of economic and human development goals throughout the Caribbean."

The strategy will facilitate building functional, long-term partnerships among key public health stakeholders including public and private sector interests, international development and academic partners, and the public, according to Kay Osborne.

"The initiative will serve to brand CARPHA as the Caribbean's credible source for public health information, knowledge and programmes, and as the sole regional public health agency that delivers substantial regional public health benefits," she said.

Launched in July 2013, CARPHA comprises five previous regional institutions with epidemiology and laboratory, environment, drug testing, health research and food and nutrition mandates.

The single agency approach is intended to improve synergy and the efficiency and effectiveness of the region's public health resource management. Headquartered in Port of Spain, Trinidad and Tobago, and with campuses in Jamaica and St Lucia, CARPHA serves 24 member countries including the Bahamas, Haiti, Jamaica, Trinidad and Tobago, Suriname, Guyana, Belize, Eastern Caribbean islands as well as the UK and Dutch dependent territories.

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