LIME's cable TV technology will be able to offer up to 130 channels

Wednesday, October 05, 2011

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LIME, which plans to launch its subscriber television services in Jamaica by next April, will use a platform from technology provider Avail-TVN to deliver its service, which can offer up to 130 live TV channels as well as video on demand to cable boxes and other connected devices.


LIME's parent, Cable & Wireless Communications (CWC), said "the service will launch commercially in Jamaica and Barbados in Q4, with expansion across the Caribbean to follow in 2012," in a joint press release issued on Monday.


LIME's goal is to provide consumers with a pay-TV product that is functionally superior to their current experience, one that delivers higher levels of service and is easy to use," said Diane Bissoon, VP, TV and Entertainment at LIME. "Avail-TVN has provided the full package -- from technology to content — that allows us to quickly and cost-effectively launch a compelling, multi-screen video offering that delivers true value to our subscribers, with the quality and security our content partners demand."


Avail-TVN will also manage the subscriber experience, providing the user interface and electronic program guide, and monitoring broadcasts 24/7 from the company's Network Operations Center.


The service will be delivered via LIME's private broadband network.


Avail-TVN's AnyView leverages the latest IP-based technologies to deliver advanced services. Adaptive bitrate (ABR) technology ensures a seamless and quality viewing experience on any device by detecting a user's bandwidth and device capacity in real time, delivering the traditional television service experience to the living room as well as to a second and third screen.


AnyView solves one of the main challenges to providing a consistent level of quality across a multiplatform service. MPEG-4 encoding, another key feature of the Avail-TVN offering, more than doubles available bandwidth, allows the service provider to offer more high-impact services like HD and 3D and works seamlessly across a range of devices.


"Avail-TVN is very excited to be partnering with Cable & Wireless and LIME on this groundbreaking multiplatform solution that leapfrogs traditional TV delivery models," said Ramu Potarazu, CEO, Avail-TVN. "We look forward to celebrating successful launches in the Caribbean and elsewhere over the coming months."


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