Business

LIME snatches 7 major advertising awards

Sunday, March 09, 2014    

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Telecommunications firm LIME, pulled off a big haul at the American Advertising Awards (ADDY Awards) 2014.

The telecoms copped an impressive seven awards including six gold, having impressed a distinguished panel of judges.

Topping the list is the entertaining LIME Talk EZ 'Hollywood' television commercial that won the 'Judges Choice' top overall award for Non-Traditional Advertising and is starred by LIME Brand Ambassadors, Pretty Boy Floyd and comedic duo It & Fancy Cat.

The same television commercial also won Gold in the regional competition in the same category.

LIME also received Gold awards for the 'What a Time' music video featuring local dancehall star Konshens and Miami-based singer Tosh in the category for Branded Content and for its Mobile Internet 30-second commercial featuring media personality Kruddy. LIME mined more Gold awards in the Integrated Campaign category for its captivating 'Talk EZ One Rate' and 'LIME Christmas Mission' advertising campaigns launched in June and November 2013, respectively.

Additionally, LIME collected a silver award for its 'Eyegasmic' LIME TV television commercial aired in Barbados and the Cayman Islands

Commenting on the achievement, Carlo Redwood, LIME's Vice President of Marketing said: "As we continue to affirm our position as the champion of value for telecoms, we have also been able to deliver engaging communication that has garnered fantastic results for us as a Brand."

"The overwhelming response from our customers is evidenced by the numerous persons who have made the switch to LIME and we thank our agency partners, Advertising & Marketing Ltd for their great work." Redwood added.

The American Advertising Awards (ADDY's) seeks to recognise and reward the creative spirit of excellence in the art of advertising and is the industry's largest and most representative competition attracting over 40,000 entries every year.

LIME's Awards were presented for submissions in the Caribbean region. Gold and silver awards advance to the District ADDYs and the US National competition later this year. This is the second consecutive year LIME advertising has won ADDY awards.

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