Business

Red Stripe launches 330ml just in time for summer

Thursday, June 19, 2014    

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Red Stripe, the world's coolest beer company, has now placed its iconic beer in 330ml cans. This is another first for the beer giant, which now boasts the record of being the first local company to manufacture any carbonated beverage in a can. It comes fast on the heels of a series of amazing innovations by the company in recent months that have helped to provide consumers with new and exciting products of the highest quality and great taste.

This latest innovation contains the same great brew at 4.7% in alcohol content that consumers know and love. Being non-breakable, portable, and having a faster cooling time than the regular bottle, the Red Stripe can makes it very convenient for consumers to enjoy their Red Stripe at all their summer outdoor activities, such as a day at the beach or sporting occasions, such as cricket or football. In fact, Red Stripe cans have already made their debut at the recent Sabina Park Test match between the West Indies and New Zealand.

Red Stripe is proud to make hotels and other tourist attractions a major platform for these cans and shares the national beer with tourists from around the world.

According to Erin Mitchell, brand manager, Red Stripe, "Though cans will be available in pet-mart and supermarket outlets, we are actively targeting the hospitality industry with our cans. Hotels have always wanted cans as an alternative to glass bottles around their pool decks and beach areas and we are glad we can provide a solution."

"We could not be happier with the success of our 1-litre bottling and look forward to an equally good reception to the cans," she ended.

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