Supreme Ventures has opened 15 new JustBet flagship locations as part of a move to cement its place as the sports betting market leader.
The company also plans to open at least nine more flagship locations, to further strengthen its point of sale network.
This recent expansion increases the flagship locations operated by SVL to 28, which are complemented by approximately 100 third-party-owned JustBet locations that are in operation.
Moreover the expansion will strengthen the company's resources for the upcoming FIFA World Cup.
"Very importantly, next year is a FIFA World Cup world cup year, so it is for us to have a large enough point-of-sale network - a combination of both flagship locations and our third-party agents that will allow persons to fully maximise the sports betting experience," the company said.
To complement the new locations, the company plans to promotions for its punters and launch a new interactive JustBet website.
"As our sports betting product continues to grow, we heard the numerous calls from persons across the country, requesting more JustBet locations, especially in the major towns we are answering those calls," said Andrei Roper, senior marketing officer, sports betting at Supreme Ventures.
The recent batch of flagship locations that have opened within the last three months are include six in Kingston, as well as St Catherine, Clarendon, St James, St Thomas and Manchester.
Supreme Ventures intends to open the remaining locations in Kingston, Ocho Rios, Portmore and Negril as well as in other key areas, the company said.
With the current slate of international football leagues, NFL regular season and Major League Baseball playoffs now on in full swing and the start of the NBA regular season just around the corner, the expansion of the JustBet point of sale network is viewed as timely by Supreme Ventures.
"To complement our new locations, we do have other plans on the horizon, such as new and exciting promotions for our punters; a new interactive JustBet website which will be launched soon, plus many more initiatives that our customers will appreciate and enjoy," added Roper.