Samsung Galaxy S5 hits local stores this week
IMPROVEMENTS in Jamaica's mobile broadband penetration and the size of the local market, makes the country attractive to Samsung Electronics.
"Jamaica is very important to us because there's a good wireless penetration, a good size market for us from a sales point-of-view," said Elias Kabeche, vice-president, sales and marketing at Samsung Electronics, Latin America.
He added that the company has made investments locally by setting up Samsung Experience stores in Montego Bay and Kingston earlier this year.
Many times people don't know the full potential of the devices until they have somebody who teaches them in the experience store, he said.
With the launch of its latest model in its Galaxy S Series — the S5, which will be available in the Experience stores as well as LIME and Digicel locally this week — the company also hopes to make good of sales via promotions.
"If you buy the device alone, you get a couple of accessories for free," said Kabeche. "If the smartphone is bought with a gear, you will get significant discount on the price of the gear. It's more than to generate sales, we want to ensure that we put our products in the hands of Jamaicans, and this is a good way to incentivise the early adopters."
He was in the country to launch the S5 and gear devices in the local market at the Spanish Court Hotel, where he demonstrated the specifications and features of the device during an interactive presentation.
"What the Galaxy S5 will do is it will allow you to touch it with your wet hands, you can walk across the street in light rain using the phone, because it has IP67 — dust and water resistant certification" he said. "But it doesn't mean you're going to immerse it
Other specifications of the S5 include the ability to maintain active Wifi and long-term evolution (LTE) connectivity at the same time, to maintain coverage on the go. It also features an added level of security with a biometric fingerprint to unlock the smartphone. Moreover, it has an ultra-power safe mode that allows the phone to stay on with only 10 per cent battery for up to 24 hours because it shuts down unnecessary features to minimise battery consumption.